Chief Marketing Officer Job Description

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Chief Marketing Officer

Chief Marketing Officer responsibilities

  • “Listening” to the trends of the market and directing the market research efforts of the company
  • Liaising with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
  • Defining marketing strategies to support the company’s overall strategies and objectives

Chief Marketing Officer Job Description Template

Job Brief

We are looking for an experienced Chief Marketing Officer (CMO) to oversee all marketing operations of the company and develop its marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.

An excellent CMO is passionate for their profession and have great knowledge for all things marketing. They can balance a practical mindset with a creative business acumen and lead people through complex marketing operations.

The goal is to ensure the company’s marketing efforts are successful in helping it outperform competition.

Responsibilities

  • “Listen” to the trends of the market and direct the market research efforts of the company
  • Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
  • Define marketing strategies to support the company’s overall strategies and objectives
  • Develop a feasible marketing plan for the department and oversee its day-to-day implementation
  • Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”
  • Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
  • Build a highly efficient team of marketing professionals
  • Create a solid network of strategic partnerships

Requirements

  • Proven experience as chief marketing officer or similar role
  • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
  • Solid understanding of market research and data analysis methods
  • Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
  • Understanding of different business disciplines (IT, finance etc.)
  • Proficient in MS Office and business software (e.g. CRM)
  • A leader with both creative and analytical capabilities
  • Outstanding communication (written and verbal) and interpersonal abilities
  • BSc/BA in business administration, marketing, communications or relevant field; MSc/MA will be a plus

Chief Marketing Officer Job Description Examples

Chief Marketing Officer • Rapnet

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Chief Marketing Officer • Glocomms DE

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Chief Marketing Officer • K2 Sports Europe GmbH

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Chief Marketing Officer • MyComputerCareer

The Chief Marketing Officer (CMO) is responsible for the overall planning, development, and execution of our organization s successful marketing and advertising initiatives. The CMO leads the brand strategy, through the communication of our Mission to change the lives of our customers, while supporting MyCC s values of Customer 1st, Love, Ethics, and Excellence in both external and internal... ...

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