Marketing Specialist Job Description

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Marketing Specialist

Marketing Specialist responsibilities

  • Conducting market research to find answers about consumer requirements, habits and trends
  • Brainstorming and developing ideas for creative marketing campaigns
  • Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)

Marketing Specialist Job Description Template

Job Brief

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.

The goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities

  • Conduct market research to find answers about consumer requirements, habits and trends
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Liaise with external vendors to execute promotional events and campaigns
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Undertake individual tasks of a marketing plan as assigned

Requirements

  • Proven experience as marketing specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
  • Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
  • Well-organized and detail oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind
  • BSc/BA in marketing, communications or equivalent

Marketing Specialist Job Description Examples

Digital Marketing Specialist • UNFI

Purpose

The Digital Specialist collaborates with the Regional Marketing teams, Professional Services teams, and Sales teams to sell and implement digital services strategies to support the growth of ecommerce, digital and loyalty penetration within UNFI’s independent base. The Digital Specialist is responsible for Digital Services sales and implementation and/or the implementation of tactics a...

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Marketing Specialist • Aquent

Location:REMOTEJob Terms...TemporarySalary:DOE W2 hourlyStart date:TBDPosted By:Kimberley StrayerDate:06/03/2022Job Description:

Note: This position is Fully REMOTE - Candidates must be US-based and Eastern Timezone hours are requested.

Our large Fortune 50 client is seeking a Marketing Specialist to join their Segment Marketing team. In this consultant role, you will deliver spec...

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Email Marketing Specialist needed • Upwork

Job DescriptionAs an Email Marketing Specialist, you’ll be responsible for the day-to-day, hands-on execution of our email communications, setting up and executing flows and campaigns in our company that inspire engagement, loyalty, and repeat purchases from our customers...Responsibilities:• Execute day-to-day email operations - build, test, and deploy email campaigns.• Utilize appropriat...

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TikTok marketing specialist • Upwork

Looking for an expert tiktok marketing specialist for a new startup agency. Experience in the fitness industry is a plus, however it is not a necessity.

Some Skills we are looking for...- marketing strategy creation- content strategy creation- client liaising- brand management- campaign managing- engagement- lead generation- increasing sales through marketing- good communication- eng...

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