Marketing Specialist Job Description
Marketing Specialist responsibilities
- Conducting market research to find answers about consumer requirements, habits and trends
- Brainstorming and developing ideas for creative marketing campaigns
- Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Marketing Specialist Job Description Template
Job Brief
We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.
A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.
The goal is to deliver effective marketing programs that will help our reputation and growth.
Responsibilities
- Conduct market research to find answers about consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
Requirements
- Proven experience as marketing specialist or similar role
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Demonstrable experience in marketing data analytics and tools
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
- Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
- Well-organized and detail oriented
- Exceptional communication and writing skills
- Commercial awareness partnered with a creative mind
- BSc/BA in marketing, communications or equivalent
Jobs similar to Marketing Specialist
Marketing Specialist Job Description Examples
Department Summary
The Customer Retention Department is unique in that it has elements of marketing, operations, strategy, and analytics. The department is highly visible with the Executive Leadership team and drives multiple strategic initiatives focused on retaining and monetizing DISH’s existing customer base...• Analytics: We never stop learning about our customers and our business. Our a...
Growth Marketing Specialist
We are looking for a full-time Growth Marketing Specialist to join our Marketing team. The ideal individual will have 2-3 years of experience in marketing and will bring a growth mindset along with a strong desire to learn and excel in a hands-on role in all facets of digital marketing. We’re looking for a true team player who is articulate, growth-focused... detail...
Company Overview
Shamrock Trading Corporation is the parent company for a family of brands in transportation services, finance and technology. Headquartered in Overland Park, KS, Shamrock has regularly been named “Best Places to Work” by the Kansas City Business Journal. We also have offices in Atlanta, Chicago, Dallas, Ft. Lauderdale, Laredo, Midland, Nashville and Phoenix...
With an average...
Must have intermodal sales experience & knowledge of Midwest market.