Marketing Specialist Job Description Template

Job Brief

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.

The goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities

Conduct market research to find answers about consumer requirements, habits and trends
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Liaise with external vendors to execute promotional events and campaigns
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned

Requirements

Proven experience as marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
Well-organized and detail oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
BSc/BA in marketing, communications or equivalent

What does Marketing Specialist do?

A Marketing Specialist typically performs various tasks on a day-to-day basis to help develop and execute marketing strategies for a company. Some of the common activities may include:

Researching and analyzing market trends, competitor activities, and customer behavior to identify potential opportunities and threats.
Planning and coordinating marketing campaigns and promotions across different channels such as social media, email, websites, and print media.
Creating and managing content marketing materials such as blog posts, articles, videos, and infographics.
Collaborating with cross-functional teams, including sales, design, and product development, to align marketing efforts with business goals.
Setting and tracking marketing goals, measuring campaign performance, and providing regular reports to management.
Conducting customer surveys and analyzing customer insights to improve brand positioning and customer engagement.
Managing and updating company websites and social media platforms to ensure consistent brand messaging and engagement.
Assisting in the planning and execution of events, trade shows, and conferences to promote the company's products or services.
Utilizing marketing automation tools and CRM software to manage customer data and automate marketing campaigns.
Staying updated with industry trends and best practices in marketing, attending conferences, webinars, and networking events.

It's worth noting that the specific responsibilities of a Marketing Specialist can vary depending on the company size, industry, and the specific goals of the marketing department.

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