Vice President (VP) of Marketing Job Description

Use this Vice President (VP) of Marketing job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.

Vice President (VP) of Marketing

Vice President (VP) of Marketing duties and responsibilities

  • Developing and implementing a cohesive marketing plan to increase brand awareness
  • Setting current and long-term goals for internal teams
  • Designing and reviewing the Marketing department’s budget

Vice President (VP) of Marketing Job Description Template

Copy

Job Brief

We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. You will design, implement and monitor effective marketing strategies that align with our business goals.

Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. Our VP of Marketing will report directly to the CEO and will oversee internal Marketing teams. To be successful in this role, you should be highly professional. You should also play a significant role shaping the company’s strategic planning.

Ultimately, you should be able to ensure that the Marketing department’s activities contribute to our company’s long-term success.

Responsibilities

  • Develop and implement a cohesive marketing plan to increase brand awareness
  • Set current and long-term goals for internal teams
  • Design and review the Marketing department’s budget
  • Build relationships with media and stakeholders through creative PR strategies
  • Monitor all marketing campaigns and improve them when necessary
  • Prioritize marketing projects and allocate resources accordingly
  • Prepare regular reports and presentations on marketing metrics for the CEO
  • Conduct market analysis to identify challenges and opportunities for growth
  • Provide guidance and ideas to organize effective marketing events
  • Forecast hiring needs for the Marketing department
  • Participate in the quarterly and annual planning of the company’s objectives
  • Track competitors’ activities

Requirements

  • Proven work experience as a VP of Marketing, Marketing Director or other senior role
  • Demonstrable experience designing and implementing successful marketing campaigns
  • Solid knowledge of SEO, web analytics and Google Adwords
  • Experience with CRM software and digital marketing tools and techniques
  • Strong leadership skills
  • Excellent communications skills
  • Strong analytical and project management skills
  • Strategic mindset, with ability to make difficult decisions
  • BSc degree in Marketing, Communications or relevant field
Last Updated 09 Jan, 2023

Vice President (VP) of Marketing Job Description Examples

Vice President Marketing• Confidential Financial Services and Real Estate Company

3559 | Vice President, Marketing | Confidential Financial Services & Real Estate Company | United States

Join AboveBoard to Access Opportunities...

AboveBoard is an executive search platform that is actively assisting another business find their Vice President of Marketing.

AboveBoard is an exclusive digital marketplace that provides historically excluded executives, access to senior leaders...

Read more
Vp Of Marketing• CURE

VP of Marketing

Hybrid | NYC...

About Cure:

Cure is a functional beverage brand based in New York City. Our Hydrating Electrolyte Mix is based on the gold standard of rehydration.

Our product is available online on our website (curehydration.com), Amazon, Thrive Market, and in over 9000 stores including CVS, Walgreens, Walmart, GNC, Gelsons, Erehwon, CIBO Market and more. Cure is a WBENC ce...

Read more
Vice President Of Marketing - Remote• BeyondID

Who Is BeyondID?

BeyondID is a rapidly growing global organization with the opportunity to grow personally and professionally. As a leading provider of managed identity and cybersecurity services, our mission is to help companies become more secure, agile, and future-proof. We care deeply about our team members, customers, partners, and investors. We are a diverse and inclusive organization th...

Read more
Vp Of Marketing• Paxos

Paxos is looking for a high-performing VP of Marketing to lead our marketing efforts and help accelerate our exciting growth. We have multiple business lines in various states of maturity, so we are looking for a proven leader who has demonstrated success operating in a high-growth startup environment and introducing the world to new categories of enterprise products in financial technology or ...

Read more
Find candidate emails
on Linkedin

Gather verified email addresses & phone numbers directly from LinkedIn, reach out, and see when candidates open your emails.

Get Started Free