Social Media Specialist Job Description

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Social Media Specialist

What does Social Media Specialist do?

The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

Social Media Specialist responsibilities

  • Building and executing social media strategy through competitive and audience research
  • Setting up and optimizing company pages within each social media platform

Social Media Specialist Job Description Template

Job Brief

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.


  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions


  • Proven working experience in social media marketing or as a Digital Media Specialist
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented  with good multitasking and organisational ability
  • Fluency in English
  • BS in Communications, Marketing, Business, New Media or Public Relations

Social Media Specialist Job Description Examples

Social Media Specialist • Aston Carter


As the Motors Social Media Manager, you will be responsible for nurturing and managing our automotive enthusiast audiences and automotive customers across all social platforms in a way that is in keeping with the brand’s tone of voice and values. In this highly visible position, you will have the chance to drive and execute a community management strategy intended to boost... enga...

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Social Media Specialist • Harward Media

Job Description:

HarwardMedia is looking for a creative Social Media Manager. This person will take charge to ensure all social media channels and platforms appropriately represent multiple existing brands, as well as new and expanding ones along with encourage positive interactions with new and current customers and influencer contacts. The Social Media Manager will work closely with the... m...

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Social Media Specialist • The Dental A Team

MUST LIVE IN ARIZONA, UTAH, OR NEVADA WITH AN OCCASIONAL COMMUTE TO RENO, NV Our company is an innovative, fun, and rapidly growing dental consulting company that has an unmatched reputation and is looking for a social media wizard to take us to the next level! It's time to bring your creativity, spice, excitement, and new ideas to get our company to serve millions more!!You will continue our p...

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Social Media Specialist • Confluent

Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That’s the power of data in motion in action—giving organizations instant access to the massive amounts of data that is constantly flowing throughout their busines...

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