Social Media Specialist Job Description Template
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Modify the requirements according the needs of your organization
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What is a Social Media Specialist?
Social Media Specialists are responsible for creating engaging content, managing social media accounts, analyzing social media metrics, and developing social media strategies. They must have strong communication skills and a deep understanding of various social media platforms.
A bachelor's degree in marketing, communications, or a related field is typically required. Experience with social media management tools and a proven track record of successful social media campaigns are also important.
Social Media Specialist Job Description Template
Job Brief
We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.
Responsibilities
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Requirements
- Proven working experience in social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Fluency in English
- BS in Communications, Marketing, Business, New Media or Public Relations
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