Social Media Specialist Job Description Template

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Social Media Specialist Job Description Template

What is a Social Media Specialist?

Social Media Specialists are responsible for creating engaging content, managing social media accounts, analyzing social media metrics, and developing social media strategies. They must have strong communication skills and a deep understanding of various social media platforms.

A bachelor's degree in marketing, communications, or a related field is typically required. Experience with social media management tools and a proven track record of successful social media campaigns are also important.

Social Media Specialist Job Description Template

Job Brief

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.


  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions


  • Proven working experience in social media marketing or as a Digital Media Specialist
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented  with good multitasking and organisational ability
  • Fluency in English
  • BS in Communications, Marketing, Business, New Media or Public Relations

What does Social Media Specialist do?

A Social Media Specialist's tasks may vary depending on the organization or industry they work in. However, on a day-to-day basis, their responsibilities usually include:

  1. Content creation: Planning, developing, and creating engaging and shareable content for various social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, etc. This may involve writing text, designing graphics, taking photos or videos, or sourcing content from other relevant sources.

  2. Social media management: Regularly monitoring and managing social media accounts, including scheduling and publishing posts, responding to comments and messages, and engaging with followers or customers in a timely manner. They may also analyze social media metrics and adjust strategy accordingly.

  3. Social media advertising: Developing and implementing social media advertising campaigns, including setting up ad campaigns, targeting specific audiences, monitoring performance, and optimizing ads for better results.

  4. Influencer partnerships: Researching and identifying influencers in the industry or niche that the organization operates in, establishing relationships, negotiating partnerships or sponsorships, and managing ongoing collaborations.

  5. Social media strategy: Collaborating with teammates or managers to develop and execute an effective social media strategy aligned with the company's overall marketing and business goals. This may involve brainstorming campaign ideas, conducting market research, or analyzing competitors.

  6. Monitoring trends and industry news: Staying up to date with current trends, news, and best practices related to social media marketing, digital marketing, and the industry the organization operates in. This often includes attending conferences, webinars, or online courses to keep skills sharp.

  7. Analytics and reporting: Collecting and analyzing data regarding social media performance, engagement, and audiences using tools like Google Analytics or native social media platform analytics. They are responsible for generating regular reports and providing insights and recommendations to the team or management.

  8. Social listening: Monitoring conversations, mentions, hashtags, and brand sentiment related to the organization on social media platforms. This helps to gain insights into customer feedback, preferences, and potential reputation management issues.

Overall, a Social Media Specialist combines creativity with analytical skills to develop and execute effective social media strategies that drive engagement, increase brand awareness, and ultimately contribute to the organization's marketing goals.

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