Content Marketing Manager Job Description Template

Use this Content Marketing Manager job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.

Content Marketing Manager Job Description Template

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Job Brief

We are looking for a talented Content marketing manager to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation.

Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

Responsibilities

  • Design content marketing strategies and set short-term goals
  • Undertake content marketing initiatives to achieve business targets
  • Collaborate with design and writing teams to produce high quality content
  • Develop editorial calendar, delegate tasks and ensure deadlines are met
  • Deliver engaging content on a regular basis and inspire team members
  • Edit, proofread and improve content
  • Optimize content considering SEO and Google Analytics
  • Analyze web traffic metrics
  • Share content through various channels, ensuring strong web presence
  • Receive customer feedback and generate ideas to increase customer engagement

Requirements

  • Proven work experience as a Content marketing manager
  • Proficiency in MS Office and WordPress or other Content Management Software
  • Understanding of web publishing requirements
  • Editorial mindset with an ability to predict audience preferences
  • Hands on experience with SEO and web traffic metrics
  • Expertise in social media platforms
  • Project management skills and attention to detail
  • Excellent communication and writing skills in English
  • BSc degree in Marketing, Journalism or relevant field

What does Content Marketing Manager do?

A Content Marketing Manager is responsible for creating and implementing marketing strategies to promote and distribute content that attracts and engages the target audience. On a day-to-day basis, their tasks may include:

  1. Content Planning: Developing content strategies aligned with overall marketing goals, conducting research to identify relevant topics and trends, and creating an editorial calendar.

  2. Content Creation: Writing, editing, and proofreading various types of content such as blog posts, articles, social media updates, ebooks, case studies, whitepapers, videos, infographics, etc.

  3. Content Distribution: Managing the distribution channels and platforms for content publishing, such as company website, blog, social media accounts, email marketing, and external platforms.

  4. SEO Optimization: Conducting keyword research and incorporating relevant keywords into content to improve search engine rankings and visibility.

  5. Performance Tracking and Analysis: Monitoring the performance of content through analytics tools, tracking key metrics such as website traffic, engagement, conversions, and providing regular reports.

  6. Collaboration: Working with cross-functional teams, including designers, writers, developers, and marketers, to ensure content is produced in accordance with brand guidelines and marketing objectives.

  7. Content Promotion: Developing and implementing promotion strategies to maximize the reach and impact of content, including social media campaigns, guest blogging, influencer outreach, etc.

  8. Content Updates: Ensuring existing content is up-to-date, relevant, and optimized for conversions, making necessary updates or improvements as required.

  9. Audience Engagement: Monitoring and responding to comments, questions, and feedback from the audience across various channels to nurture relationships and encourage engagement.

  10. Industry Research: Staying up-to-date with industry trends, competitor activities, content marketing best practices, and emerging technologies/tools to continuously improve content strategies and approaches.

Overall, a Content Marketing Manager plays a crucial role in developing, executing, and monitoring content marketing initiatives to drive brand awareness, engagement, and lead generation.

Content Marketing Manager Job Description Examples

Content Marketing Manager• Elastic Path Software

What to expect as a Content Marketing Manager at Elastic Path?

As a Content Marketing Manager at Elastic Path you will get to work on everything from eBooks, to blog posts, to social posts, to video content, to infographics, and more! You will be responsible for developing content that generates awareness, builds trust with our buyers, and converts prospects. In addition to creating content, y...

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Content Marketing Manager• West Valley Staffing Group

Job Description

You will be the global marketing champion for GeForce products and the industry's biggest PC titles, bridging publishers, product teams, digital marketing organization, developer relations, sales leaders, regional marketing teams, partners and executives. This marketing role requires an extensive understanding of digital marketing aspects including creative development, strateg...

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Content Marketing Manager, Digital• Sendoso

As our Content Marketing Manager, Digital you will be responsible for delivering high-impact content programs to reach our demand generation goals and advance Sendoso’s position as the leader in Corporate Gifting. You will develop a deep understanding of our corporate and product messaging and lead our overall content marketing strategy, planning and execution. The role partners closely with......

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Content Marketing Manager – Pricing Solutions• CENTRIC SOFTWARE INC

Job Title: Content Marketing Manager – Pricing Solutions

Location: North America | 100% Remote...

Job Summary:

The Marketing Content Manager for Pricing Solutions, reporting to the Marketing Director – Americas, is responsible for conceptualizing & executing content and measuring its impact for a variety of topics ranging from SEO/SEM, website, social media, key prospecting events, campaigns...

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