Use this Content Marketing Manager job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
We are looking for a talented Content marketing manager to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation.
Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.
Ultimately, you should be able to expand our company’s digital footprint and brand awareness.
A Content Marketing Manager is responsible for creating and implementing marketing strategies to promote and distribute content that attracts and engages the target audience. On a day-to-day basis, their tasks may include:
Content Planning: Developing content strategies aligned with overall marketing goals, conducting research to identify relevant topics and trends, and creating an editorial calendar.
Content Creation: Writing, editing, and proofreading various types of content such as blog posts, articles, social media updates, ebooks, case studies, whitepapers, videos, infographics, etc.
Content Distribution: Managing the distribution channels and platforms for content publishing, such as company website, blog, social media accounts, email marketing, and external platforms.
SEO Optimization: Conducting keyword research and incorporating relevant keywords into content to improve search engine rankings and visibility.
Performance Tracking and Analysis: Monitoring the performance of content through analytics tools, tracking key metrics such as website traffic, engagement, conversions, and providing regular reports.
Collaboration: Working with cross-functional teams, including designers, writers, developers, and marketers, to ensure content is produced in accordance with brand guidelines and marketing objectives.
Content Promotion: Developing and implementing promotion strategies to maximize the reach and impact of content, including social media campaigns, guest blogging, influencer outreach, etc.
Content Updates: Ensuring existing content is up-to-date, relevant, and optimized for conversions, making necessary updates or improvements as required.
Audience Engagement: Monitoring and responding to comments, questions, and feedback from the audience across various channels to nurture relationships and encourage engagement.
Industry Research: Staying up-to-date with industry trends, competitor activities, content marketing best practices, and emerging technologies/tools to continuously improve content strategies and approaches.
Overall, a Content Marketing Manager plays a crucial role in developing, executing, and monitoring content marketing initiatives to drive brand awareness, engagement, and lead generation.
Note: We support 100% remote work for applicants who reside in the following states: California, Colorado, Hawaii, Illinois, Massachusetts, New York, Oregon, Texas and Washington.
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