Content Marketing Manager Job Description Template
What is a Content Marketing Manager?
Content Marketing Managers are responsible for developing content strategies, creating engaging content, managing content distribution, and analyzing content performance. They ensure that the content aligns with the brand's voice and goals.
A bachelor's degree in marketing, communications, or a related field is typically required. Experience with content management systems and digital marketing tools is also essential.
Content Marketing Manager Job Description Template
Job Brief
We are looking for a talented Content marketing manager to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation.
Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.
Ultimately, you should be able to expand our company’s digital footprint and brand awareness.
Responsibilities
- Design content marketing strategies and set short-term goals
- Undertake content marketing initiatives to achieve business targets
- Collaborate with design and writing teams to produce high quality content
- Develop editorial calendar, delegate tasks and ensure deadlines are met
- Deliver engaging content on a regular basis and inspire team members
- Edit, proofread and improve content
- Optimize content considering SEO and Google Analytics
- Analyze web traffic metrics
- Share content through various channels, ensuring strong web presence
- Receive customer feedback and generate ideas to increase customer engagement
Requirements
- Proven work experience as a Content marketing manager
- Proficiency in MS Office and WordPress or other Content Management Software
- Understanding of web publishing requirements
- Editorial mindset with an ability to predict audience preferences
- Hands on experience with SEO and web traffic metrics
- Expertise in social media platforms
- Project management skills and attention to detail
- Excellent communication and writing skills in English
- BSc degree in Marketing, Journalism or relevant field
What does Content Marketing Manager do?
A Content Marketing Manager is responsible for creating and implementing marketing strategies to promote and distribute content that attracts and engages the target audience. On a day-to-day basis, their tasks may include:
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Content Planning: Developing content strategies aligned with overall marketing goals, conducting research to identify relevant topics and trends, and creating an editorial calendar.
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Content Creation: Writing, editing, and proofreading various types of content such as blog posts, articles, social media updates, ebooks, case studies, whitepapers, videos, infographics, etc.
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Content Distribution: Managing the distribution channels and platforms for content publishing, such as company website, blog, social media accounts, email marketing, and external platforms.
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SEO Optimization: Conducting keyword research and incorporating relevant keywords into content to improve search engine rankings and visibility.
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Performance Tracking and Analysis: Monitoring the performance of content through analytics tools, tracking key metrics such as website traffic, engagement, conversions, and providing regular reports.
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Collaboration: Working with cross-functional teams, including designers, writers, developers, and marketers, to ensure content is produced in accordance with brand guidelines and marketing objectives.
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Content Promotion: Developing and implementing promotion strategies to maximize the reach and impact of content, including social media campaigns, guest blogging, influencer outreach, etc.
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Content Updates: Ensuring existing content is up-to-date, relevant, and optimized for conversions, making necessary updates or improvements as required.
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Audience Engagement: Monitoring and responding to comments, questions, and feedback from the audience across various channels to nurture relationships and encourage engagement.
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Industry Research: Staying up-to-date with industry trends, competitor activities, content marketing best practices, and emerging technologies/tools to continuously improve content strategies and approaches.
Overall, a Content Marketing Manager plays a crucial role in developing, executing, and monitoring content marketing initiatives to drive brand awareness, engagement, and lead generation.
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