Fashion Copywriter Job Description Template

Use this Fashion Copywriter job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.

Fashion Copywriter Job Description Template


Job Brief

We are looking for a Fashion Copywriter to create and publish engaging articles about beauty and fashion-specific topics.

Fashion Copywriter responsibilities include writing product descriptions, researching fashion trends and networking with industry professionals (e.g. photographers and designers.) If you have good web content writing skills and have experience working in the fashion industry, we’d like to meet you.

Ultimately, you will ensure we provide up-to-date and informative fashion news to our audience.


  • Write, edit and publish articles about fashion
  • Present new products (e.g. outfits, accessories and makeup items)
  • Research latest trends and audience’s preferences
  • Oversee layout before publication
  • Interview industry experts, like designers and models
  • Liaise with photographers to ensure all articles include appealing pictures
  • Recommend new topics to the editor-in-chief
  • Attend fashion shows and visit retail stores
  • Promote articles on social media


  • Work experience as a Fashion Copywriter, Content Writer or similar role
  • Previous experience in the fashion industry
  • Solid web content writing skills
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • Understanding of web analytics
  • Familiarity with social media
  • Creativity
  • Attention to detail
  • BSc in Communications, Marketing, Fashion Design or relevant field

What does Fashion Copywriter do?

A Fashion Copywriter typically engages in various tasks on a day-to-day basis. Here are some activities they may undertake:

  1. Research: They conduct research on fashion trends, brands, target audiences, and competition to stay up-to-date and informed.

  2. Content creation: They write compelling and engaging copy for fashion products, including product descriptions, blog posts, website content, social media captions, ad campaigns, and promotional materials.

  3. Brand voice development: They work with fashion brands to develop and maintain a unique brand voice that aligns with their target audience and overall brand identity.

  4. Editing and proofreading: They review and revise copy for grammar, spelling, and punctuation errors, ensuring accuracy and consistency.

  5. Collaboration: They collaborate with other team members, such as designers, photographers, and marketers, to produce cohesive and effective fashion campaigns.

  6. SEO optimization: They employ search engine optimization techniques to enhance the visibility of fashion-related content online, including utilizing relevant keywords and meta tags.

  7. Market analysis: They analyze market trends, consumer behavior, and industry competition to strategize and position fashion brands effectively through their copy.

  8. Concept development: They brainstorm and develop creative concepts for fashion campaigns, advertisements, and storytelling.

  9. Product naming: They create unique and catchy names for fashion products that resonate with the target audience and align with the brand's image.

  10. Proof-of-concept testing: They conduct consumer testing and feedback analysis on fashion copy to ensure it resonates and engages the intended audience.

It's important to note that the specific day-to-day tasks of a Fashion Copywriter may vary depending on the company they work for, the scope of their role, and the projects they are assigned.

Fashion Copywriter Job Description Examples

Freelance Copywriter• Savannah Morrow

Savannah Morrow is the opposite of "fast fashion." We do everything slowly, and sustainably, and everything we create is designed to last, from high-quality, durable fabrics to timeless designs that will never go out of fashion. Why? Because we believe in the everlasting power of natural beauty. Uncovering, preserving and celebrating the natural beauty of the earth, its fabrics, and every woman...

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Copywriter• Rent the Runway

About Us:

Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of acces...

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Copywriter• Fashion Nova


Fashion Nova is an inclusive fashion-forward and trend-driven apparel and lifestyle brand that celebrates all dimensions of confidence. We use our platform to spread positivity with brands for women, men, curve, luxe, sport, swim, beauty, and kids. We are obsessed with creating the best experience available for our customers and employees...

Fashion Nova was built on the backbone of ...

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Remote Copywriter: Lifestyle (Home/Fashion/Family/Food)•

Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been named the Best Place To Work in Pennsylvania 8 years in a row and we'd love to meet you. We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We get super excited about driving business growth for our clients and are looki...

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