Fashion Copywriter Job Description Template

Use this Fashion Copywriter job description template to advertise the open roles for free using Modify the requirements according the needs of your organization or the client you are hiring for.
Fashion Copywriter Job Description Template

What is a Fashion Copywriter?

Fashion copywriters are responsible for creating compelling product descriptions, writing engaging marketing materials, crafting persuasive ad copy, and developing content for social media. They must have a keen eye for detail and a deep understanding of fashion trends.

A degree in English, Journalism, or a related field is typically required. Strong communication skills and a passion for fashion are essential.

Fashion Copywriter Job Description Template

Job Brief

We are looking for a Fashion Copywriter to create and publish engaging articles about beauty and fashion-specific topics.

Fashion Copywriter responsibilities include writing product descriptions, researching fashion trends and networking with industry professionals (e.g. photographers and designers.) If you have good web content writing skills and have experience working in the fashion industry, we’d like to meet you.

Ultimately, you will ensure we provide up-to-date and informative fashion news to our audience.


  • Write, edit and publish articles about fashion
  • Present new products (e.g. outfits, accessories and makeup items)
  • Research latest trends and audience’s preferences
  • Oversee layout before publication
  • Interview industry experts, like designers and models
  • Liaise with photographers to ensure all articles include appealing pictures
  • Recommend new topics to the editor-in-chief
  • Attend fashion shows and visit retail stores
  • Promote articles on social media


  • Work experience as a Fashion Copywriter, Content Writer or similar role
  • Previous experience in the fashion industry
  • Solid web content writing skills
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • Understanding of web analytics
  • Familiarity with social media
  • Creativity
  • Attention to detail
  • BSc in Communications, Marketing, Fashion Design or relevant field

What does Fashion Copywriter do?

A Fashion Copywriter typically engages in various tasks on a day-to-day basis. Here are some activities they may undertake:

  1. Research: They conduct research on fashion trends, brands, target audiences, and competition to stay up-to-date and informed.

  2. Content creation: They write compelling and engaging copy for fashion products, including product descriptions, blog posts, website content, social media captions, ad campaigns, and promotional materials.

  3. Brand voice development: They work with fashion brands to develop and maintain a unique brand voice that aligns with their target audience and overall brand identity.

  4. Editing and proofreading: They review and revise copy for grammar, spelling, and punctuation errors, ensuring accuracy and consistency.

  5. Collaboration: They collaborate with other team members, such as designers, photographers, and marketers, to produce cohesive and effective fashion campaigns.

  6. SEO optimization: They employ search engine optimization techniques to enhance the visibility of fashion-related content online, including utilizing relevant keywords and meta tags.

  7. Market analysis: They analyze market trends, consumer behavior, and industry competition to strategize and position fashion brands effectively through their copy.

  8. Concept development: They brainstorm and develop creative concepts for fashion campaigns, advertisements, and storytelling.

  9. Product naming: They create unique and catchy names for fashion products that resonate with the target audience and align with the brand's image.

  10. Proof-of-concept testing: They conduct consumer testing and feedback analysis on fashion copy to ensure it resonates and engages the intended audience.

It's important to note that the specific day-to-day tasks of a Fashion Copywriter may vary depending on the company they work for, the scope of their role, and the projects they are assigned.

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