Copywriter Job Description Template

Use this Copywriter job description template to advertise the open roles for free using Modify the requirements according the needs of your organization or the client you are hiring for.
Copywriter Job Description Template

What is a Copywriter?

Copywriters are responsible for creating engaging content, developing advertising copy, crafting compelling headlines, and editing written materials. They must have excellent writing skills and a strong understanding of marketing principles.

A bachelor's degree in English, journalism, communications, or a related field is typically required. Experience with SEO and digital marketing is often preferred.

Copywriter Job Description Template

Job Brief

We are looking for a creative Copywriter to write clear and concise copy for ads, publications and websites. Your words will inform and engage target audiences.

Our ideal candidate is a team-spirited, skilled and imaginative writer with an eye for detail. If you can grasp project requirements quickly and offer valuable insight, we’d like to meet you.

Submit up to three writing samples, so we can get an idea of your best work. Feel free to include links to your content or portfolio in your application.


  • Write clear, attractive copy with a distinct voice
  • Interpret copywriting briefs to understand project requirements
  • Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
  • Conduct high-quality research and interviews
  • Edit and proofread copy as needed
  • Use SEO principles to maximize copy’s reach
  • Source images and other content


  • Proven experience as a copywriter or related role
  • Knowledge of online content strategy and creation
  • Excellent writing, editing and proofreading skills
  • Experience with SEO
  • Strong research skills
  • Creativity
  • Collaborative spirit
  • Excellent time-management and organizational skills
  • BSc/BA in marketing, English, journalism or related field

What does Copywriter do?

A copywriter is responsible for creating written content for various marketing and advertising materials. On a day-to-day basis, a copywriter typically performs the following tasks:

  1. Research and Planning: Start the day by conducting research on the target audience, market trends, competitors, and products/services to gain a deep understanding of what needs to be communicated.

  2. Creative Conceptualization: Brainstorm ideas and develop creative concepts that align with the client's or company's objectives.

  3. Writing: Write and edit catchy headlines, persuasive copy, and engaging content for a variety of mediums, such as advertisements, website copy, blog posts, social media posts, email campaigns, brochures, and more.

  4. Collaboration: Collaborate with art directors, designers, and marketing strategists to create cohesive and visually appealing campaigns, ensuring that the copy aligns with the overall brand messaging and visual elements.

  5. Proofreading and Editing: Review and proofread content to ensure accuracy, grammar, spelling, and adherence to brand guidelines.

  6. Client Communication: Communicate with clients to understand their requirements, gather feedback, and make revisions as needed.

  7. Research Industry Trends: Stay updated on industry trends, emerging technologies, and new marketing strategies to ensure the content remains relevant and effective.

  8. Deadlines and Time Management: Manage multiple projects simultaneously, juggling assignments and meeting deadlines.

  9. SEO Optimization: Incorporate search engine optimization techniques to ensure content is discoverable and ranks well in search engine results pages.

  10. Continuous Learning: Stay curious and invest time in learning and improving writing and marketing skills through attending workshops, webinars, or reading industry-related books and blogs.

It is important to note that the specific tasks and priorities may vary based on the copywriter's industry, organization, or client requirements.

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