Marketing Associate Job Description Template

Job Brief

We are looking for a Marketing Associate to help plan and implement our marketing and advertising activities.

For this role, you should understand the full marketing mix and be familiar with ways to analyze market research and customers’ behavior. You should also be able to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.

Ultimately, you should help us achieve our business goals through building strong marketing campaigns.

Responsibilities

Manage daily administrative tasks to ensure the Marketing department runs smoothly
Conduct market research to identify new opportunities
Gather and analyze consumer behavior data (e.g. web traffic and rankings)
Create reports on marketing and sales metrics, like conversion rates
Assist with organizing promotional events
Coordinate with the Marketing Design and Content teams to create advertising material (e.g. brochures and newsletters)
Keep organized records of marketing metrics and results of past campaigns
Prepare regular sales forecasting reports
Monitor competitors’ marketing activities

Requirements

Proven work experience as a Marketing Associate, Marketing Assistant or similar role
Knowledge of marketing digital tools and techniques
Experience with SEO/SEM campaigns
Solid computer skills, including MS Excel, web analytics and Google Adwords
Excellent communication and presentation skills
Strong analytical skills with a goal-oriented attitude
BSc degree in Marketing or relevant field

What does Marketing Associate do?

A Marketing Associate's day-to-day responsibilities may vary depending on the company and industry. However, typical tasks might include:

Research and analysis: Conduct market research to identify consumer trends, competitor activities, and other relevant data. Analyze data to draw meaningful insights and make informed marketing decisions.
Campaign planning and execution: Collaborate with the marketing team to develop and execute marketing campaigns across various channels, such as digital marketing, social media, email marketing, and print advertising.
Content creation: Assist in creating compelling content for marketing campaigns, including writing blog posts, social media updates, website copy, and email newsletters.
Digital marketing: Help manage digital marketing efforts, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media advertising, and website updates.
Event coordination: Support the planning, coordination, and execution of marketing events, such as trade shows, conferences, and product launches.
Data tracking and analysis: Monitor marketing metrics and key performance indicators (KPIs) to evaluate campaign effectiveness and provide recommendations for improvement.
Collateral development: Assist in the creation of marketing materials, such as brochures, flyers, presentations, and sales kits.
Marketing communication: Collaborate with internal teams, external vendors, and stakeholders to ensure consistent messaging and branding across all marketing communication channels.
Relationship management: Build and maintain relationships with customers, partners, and influencers to expand brand reach and increase customer engagement.
Administrative tasks: Complete administrative duties, such as maintaining marketing databases, organizing files, coordinating meetings, and managing marketing budgets.

Overall, a Marketing Associate's main goal is to contribute to the success of marketing initiatives, raise brand awareness, and generate leads or sales for the company.

Jobs similar to Marketing Associate

Marketing Coordinator job description

Marketing Intern job description

Marketing Specialist job description

Marketing Manager job description

Marketing Strategist job description

Marketing Assistant job description

Marketing Analyst job description

Marketing Director job description

Marketing Associate Job Description Examples

Marketing Associate - State Farm Agent Team Member• Landon Ball - State Farm Agent

Position Overview

Are you outgoing and customer-focused? Do you enjoy working with the public? If you answered yes to these questions, working for a State Farm independent contractor agent may be the career for you! State Farm agents market only State Farm insurance and financial service products...

Responsibilities• Develop leads, schedule appointments, identify customer needs, and market a...

Marketing Associate• Benedictine Schools of Richmond

Job DescriptionFull-Time, 12-month employee, benefits-eligibleStart Date, Immediate OpeningThe Benedictine Schools of Richmond is hiring a marketing associate, a new position reporting to the director of communications. The ideal candidate will have experience in inbound marketing activities and a creative mind to help the two schools stay fresh and competitive. The ideal marketing associate wi...

Event Marketing Associate (Remote)• Hinge Health

One in two people experience debilitating back, neck, shoulder, or joint pain — but traditional treatments have failed to meet their needs. Physical therapy can be expensive and hard to access; appointments often involve long commutes and missed work. Making matters worse, unresolved pain can trigger the overuse of opioids and surgeries.

Join us in reimagining healthcare from the ground up... ...

Marketing Associate• First Bank & Trust Co.

EOE M/F/Vets/Disability Affirmative Action Employer

JOB SUMMARY: The primary purpose is to ensure smooth and effective functioning of marketing, community events, and special projects. Employee will collaborate with the Marketing Manager and Market Managers to fulfill the overall vision of the bank. This position will also assist with creating and/or developing a wide variety of marketing... c...