Retail Sales Representative Job Description Template

Use this Retail Sales Representative job description template to advertise the open roles for free using Modify the requirements according the needs of your organization or the client you are hiring for.
Retail Sales Representative Job Description Template

What is a Retail Sales Representative?

Retail sales representatives are responsible for assisting customers with purchases, maintaining product displays, processing transactions, and providing product information. They must have excellent communication skills and a customer-focused attitude.

A high school diploma or equivalent is typically required for retail sales representatives. Additional job requirements may include previous sales experience and the ability to work flexible hours.

Retail Sales Representative Job Description Template

Job Brief

We are looking for a Retail Sales Representative to provide excellent customer service and meet sales quotas for our business.

Candidates with strong communication skills who can make customers feel welcome in our store will stand out. You will help identify client needs, present and answer questions about our products and services and recommend solutions. A positive attitude and a desire to promptly resolve potential customer issues or complaints will make you successful in this role.

Ultimately, you will ensure that customers leave our store satisfied and you will contribute to the store’s profitability.


  • Greet and direct customers
  • Provide accurate information (e.g. product features, pricing and after-sales services)
  • Answer customers’ questions about specific products/services
  • Conduct price and feature comparisons to facilitate purchasing
  • Cross-sell products
  • Ensure racks are fully stocked
  • Manage returns of merchandise
  • Coordinate with the Retail Sales Representatives team to provide excellent customer service (especially during peak times)
  • Inform customers about discounts and special offers
  • Provide customer feedback to the Store Manager
  • Stay up-to-date with new products/services


  • Proven work experience as a Retail Sales Representative, Sales Associate or similar role
  • Understanding of the retail sales process
  • Familiarity with consumer behavior principles
  • Knowledge of inventory stocking procedures
  • Basic math skills
  • Track record of achieving sales quotas
  • Excellent communication skills, capable of building trusting relationships
  • Ability to perform in fast-paced environments
  • Flexibility to work various shifts
  • High school degree
  • BSc in Marketing or related field is a plus

What does Retail Sales Representative do?

A Retail Sales Representative is responsible for promoting and selling products or services to customers in a retail environment. Their day-to-day activities may include:

  1. Greeting and assisting customers: Sales representatives welcome customers, answer their queries, and provide personalized recommendations based on their needs.

  2. Product knowledge: They stay up-to-date on the features and benefits of the products or services they are selling in order to effectively communicate them to customers.

  3. Sales transactions: Representatives handle sales transactions, including processing payments, issuing receipts, and providing accurate pricing information.

  4. Stocking and merchandising: They ensure that shelves are adequately stocked, products are organized, and promotional displays are attractive to customers.

  5. Sales targets and goals: Representatives aim to meet or exceed sales targets set by the store or company, and they actively work towards achieving those goals.

  6. Upselling and cross-selling: They utilize sales techniques to encourage customers to purchase additional items or upgrade their current product selections.

  7. Customer service: Sales representatives handle customer complaints or concerns, resolving issues promptly and maintaining a high level of customer satisfaction.

  8. Product demonstrations: They may provide live demonstrations or explanations of product functionality to customers, especially for complex or new items.

  9. Inventory management: Representatives monitor product inventory, notify management of low stock items, and assist with regular inventory counts.

  10. Training and development: They participate in ongoing training programs to enhance their product knowledge, customer service skills, and sales techniques.

  11. CRM utilization: Sales representatives may use customer relationship management (CRM) software to track customer interactions, update contact information, and manage sales leads.

It is important to note that the specific tasks and responsibilities of a Retail Sales Representative may vary depending on the industry and individual store or company policies.

Looking for your next
Recruiting CRM or ATS?
Longlist has all the tools you and your team needs to become a better recruiters. From sourcing to closing, we have you covered.