Digital Marketing Executive Job Description Template

Job Brief

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors

Requirements

Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
BSc/BA in marketing or relevant field

What does Digital Marketing Executive do?

A Digital Marketing Executive is responsible for the planning, execution, and optimization of digital marketing campaigns. On a day-to-day basis, their tasks may include:

Developing and implementing digital marketing strategies and tactics across various channels such as social media, email, SEO, PPC, content marketing, etc.
Creating and managing online advertising campaigns, including setting up and optimizing Google Ads or other PPC platforms.
Analyzing marketing data and metrics to identify areas for improvement and develop actionable insights.
Monitoring and managing social media accounts, engaging with followers, and responding to comments or inquiries.
Creating content for online platforms like social media posts, blog articles, email newsletters, and website copy.
Conducting competitor research to stay updated on industry trends and benchmark against competitors.
Collaborating with cross-functional teams such as designers, developers, and content writers to ensure effective implementation of marketing campaigns.
Tracking and reporting on campaign performance, including key KPIs, to stakeholders and management.
Optimizing website content and structure for search engine optimization (SEO) to improve search rankings and organic traffic.
Keeping up to date with the latest digital marketing trends, tools, and industry best practices to ensure effective campaign execution.

It's important to note that the specific tasks of a Digital Marketing Executive may vary depending on the company's size, industry, and goals.

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