Digital Marketing Strategist Job Description Template

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Digital Marketing Strategist Job Description Template

Job Brief

We are looking for an experienced Digital marketing strategist to join our team. You will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness.

If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working with a team.

Ultimately, you should be able to effectively connect our brand with our online customers.


  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
  • Research products, services and current strategies to identify new opportunities
  • Analyze web traffic metrics and suggest solutions to boost web presence
  • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  • Build strong clients relationships through social media interaction
  • Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
  • Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
  • Identify advertising needs
  • Establish best practices in digital marketing
  • Stay up-to-date with digital technologies developments


  • Proven work experience as a Digital marketing strategist or Digital marketing manager
  • Demonstrable experience with SEO/SEM and CRM software
  • Experience implementing and optimizing Google Adwords campaigns
  • Solid knowledge of web analytics tools like Google Analytics
  • Hands on experience with online marketing tools and practices
  • Familiarity with web design and HTML
  • Excellent verbal and written communication skills
  • Strong analytical and project management skills
  • BSc degree in Marketing, Advertising or relevant field

What does Digital Marketing Strategist do?

A Digital Marketing Strategist is responsible for creating and implementing marketing strategies for online platforms. On a day-to-day basis, their tasks may include:

  1. Conducting research: Digital Marketing Strategists often start their day by conducting research on industry trends, competitors, target audience, and potential marketing opportunities.

  2. Strategic planning: They develop comprehensive digital marketing strategies based on the research findings. This involves setting goals, defining target audience, choosing appropriate marketing channels, and creating a budget.

  3. Campaign management: They create and manage digital marketing campaigns, including activities such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing.

  4. Content creation: They oversee the creation of engaging and relevant content for various digital platforms like blogs, social media posts, emails, and website copy. This includes collaborating with content creators, designers, and copywriters.

  5. Analyzing data: Digital Marketing Strategists continuously analyze data related to campaign performance, website analytics, conversion rates, and user behavior. They use tools like Google Analytics to understand the effectiveness of different marketing tactics and make data-driven decisions.

  6. Monitoring and reporting: They monitor the performance of ongoing campaigns and provide regular reports to stakeholders. They track key performance indicators (KPIs) such as website traffic, conversion rates, lead generation, and return on investment (ROI).

  7. Collaboration with teams: They work closely with cross-functional teams such as designers, developers, content creators, and marketing managers to align strategies and ensure consistency across all marketing efforts.

  8. Staying updated: Digital Marketing Strategists keep up with the latest digital marketing trends, best practices, algorithm updates, and emerging technologies. They attend conferences, webinars, and workshops to enhance their knowledge and skills.

Overall, a Digital Marketing Strategist's day-to-day tasks involve planning, executing, and analyzing digital marketing campaigns to drive brand awareness, traffic, engagement, and conversions.