Social Media Strategist Job Description Template

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Social Media Strategist Job Description Template

What is a Social Media Strategist?

Social Media Strategists are responsible for developing social media strategies, creating content calendars, analyzing engagement metrics, and managing social media campaigns. They ensure that the brand's voice is consistent across all platforms.

A bachelor's degree in marketing, communications, or a related field is typically required. Experience with social media management tools and a strong understanding of various social media platforms are also essential.

Social Media Strategist Job Description Template

Job Brief

We are looking for a qualified Social media strategist to join our team. You will develop and implement a comprehensive social media strategy to increase our web traffic and our brand awareness.

As a Social media strategist, you should have excellent multitasking skills to handle all of our social media accounts in a cohesive way. If you have a creative way of thinking and of presenting our brand through multiple social media channels, we would like to make you part of our team.

Ultimately, you should be able to ensure our company web presence is aligned with our marketing strategies.


  • Design social media strategies to achieve marketing targets
  • Manage, create and publish original, high quality content
  • Administer all company social media accounts ensuring up-to-date content
  • Liaise with writers and designers to ensure content is informative and appealing
  • Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches
  • Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions)
  • Prepare weekly and monthly reports on web traffic and ROI
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with industry professionals via social media to create a strong network
  • Train internal teams to integrate and maintain a cohesive social media strategy
  • Stay up-to-date with new digital technologies and social media best practices


  • Proven work experience as a Social media strategist or Social media manager
  • Hands on experience using social media for brand awareness
  • Understanding of SEO and web traffic metrics
  • An ability to identify target audience preferences and build content to meet them
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Strong written and verbal communication skills
  • BSc degree in Marketing or relevant field

What does Social Media Strategist do?

A Social Media Strategist is responsible for developing and implementing effective social media strategies for a brand or organization. Their day-to-day tasks may include:

  1. Research and Analysis: Conducting research on industry trends, target audience behaviors, and competitor strategies to inform social media strategies.

  2. Content Planning: Creating a content calendar and developing engaging and relevant content ideas for various social media platforms.

  3. Campaign Execution: Managing and executing social media campaigns, including scheduling and publishing posts, responding to comments, and monitoring engagement.

  4. Analytics and Reporting: Monitoring social media metrics and analytics tools to track performance, identify areas for improvement, and creating reports to showcase the effectiveness of social media strategies.

  5. Paid Advertising: Developing and executing social media advertising campaigns to increase reach, engagement, and conversions.

  6. Community Management: Engaging and responding to followers, comments, and messages on social media platforms, building customer relationships, and managing online community discussions.

  7. Collaboration: Collaborating with cross-functional teams, including marketing, PR, and design, to ensure consistent brand messaging and incorporate social media strategies into overall marketing efforts.

  8. Stay Updated on Industry Trends: Keeping up with the latest social media trends, algorithm updates, and changes in best practices to ensure strategies remain effective and relevant.

Overall, a Social Media Strategist plays a crucial role in planning, executing, and analyzing social media efforts to drive brand awareness, engagement, and ultimately, business growth.

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