Social Media Analyst Job Description

Use this Social Media Analyst job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Social Media Analyst

Social Media Analyst responsibilities

  • Analyzing user engagement (e.g. click-through and bounce rates)
  • Reporting on web traffic for all social media
  • Building and supporting SEO strategies by implementing keyword priorities into content marketing projects

Social Media Analyst Job Description Template

Job Brief

We are looking for a Social Media Analyst to monitor our social media initiatives and implement successful marketing practices.

For this role, you should have a deep understanding of how different social networks operate and be familiar with Search Engine Optimization (SEO) for online content. If you’re a tech-savvy professional with interest in the latest trends in digital technologies, we would like to meet you.

Ultimately, you should strengthen our online presence and increase our brand awareness through effective social media strategies and campaigns.


  • Analyze user engagement (e.g. click-through and bounce rates)
  • Report on web traffic from all social media
  • Build and support SEO strategies, including optimizing keywords in content marketing projects
  • Identify habits of our online customers and suggest ways to reach a broader audience
  • Maintain a cohesive strategy across all platforms to increase our brand awareness
  • Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns
  • Ensure timely responses to customers and followers’ queries and comments
  • Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
  • Research how emerging social networks and features can benefit our company
  • Update our social media company policy, when necessary


  • Previous work experience as a Social Media Analyst, Social Media Coordinator or similar role
  • Hands-on experience with social media platforms and digital marketing campaigns
  • In-depth understanding of SEO, keyword research and Google Analytics
  • Experience with social media management tools, like Buffer and Hootsuite
  • Familiarity with online content (experience with WordPress and content management systems is preferred)
  • Ability to identify target audience preferences and trends
  • Excellent communication skills
  • Time management and multitasking skills
  • BSc in Marketing, Communications or related field
  • Additional qualifications in digital technologies or social media management is a plus

Social Media Analyst Job Description Examples

Social Media Analyst • PROMOTION IN MOTION INC

Job Details

Job Location...Park Ridge - Park Ridge, NJ

Position TypeFull Time

Job ShiftDay

PIM is one of America's leading makers of popular brand-name snacks and confections, including Welch's® Fruit Snacks, Original Gummi FunMix®, Sun-Maid® Chocolate Raisins, Sour Jacks® Sour Candies, and more. We are passionate about delivering delicious and innovative snacks and treats developed with...

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Social Media Analyst • Bimbo Bakeries USA

Job Description Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 32 countries. Bimbo Bakeries USA (“BBUSA”) includes......

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Social Media Analyst- Part time role (2-3 hours daily) • VALERE

VALERE Consulting and Recruiting is seeking a part-time Social Media Analyst for our Chicago Metro Client. This role will be based out of their Schaumburg home office, and is a virtual, work remote role,

This is a large global enterprise Fortune 100 company. The primary responsibility of the Analyst is to help support our Client's US and Canada social media strategy with a goal to strengthen.....

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Social Media Analyst • Creative Circle

Position: Social Media Analyst

Location: Fully Remote...

Starts: Early August

Duration: Full Time, 9:00am -5:30pm

Status: Remote, Full Time

Rate: DOE

Our client, a cutting edge, boutique experiential and marketing agency, is currently seeking a seasoned Social Media Analyst to join their team, full time! This opportunity can be fully remote!

Reporting to the Director, Social Media the So...

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