Social Media Analyst Job Description Template

Use this Social Media Analyst job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.

Social Media Analyst Job Description Template


Job Brief

We are looking for a Social Media Analyst to monitor our social media initiatives and implement successful marketing practices.

For this role, you should have a deep understanding of how different social networks operate and be familiar with Search Engine Optimization (SEO) for online content. If you’re a tech-savvy professional with interest in the latest trends in digital technologies, we would like to meet you.

Ultimately, you should strengthen our online presence and increase our brand awareness through effective social media strategies and campaigns.


  • Analyze user engagement (e.g. click-through and bounce rates)
  • Report on web traffic from all social media
  • Build and support SEO strategies, including optimizing keywords in content marketing projects
  • Identify habits of our online customers and suggest ways to reach a broader audience
  • Maintain a cohesive strategy across all platforms to increase our brand awareness
  • Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns
  • Ensure timely responses to customers and followers’ queries and comments
  • Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
  • Research how emerging social networks and features can benefit our company
  • Update our social media company policy, when necessary


  • Previous work experience as a Social Media Analyst, Social Media Coordinator or similar role
  • Hands-on experience with social media platforms and digital marketing campaigns
  • In-depth understanding of SEO, keyword research and Google Analytics
  • Experience with social media management tools, like Buffer and Hootsuite
  • Familiarity with online content (experience with WordPress and content management systems is preferred)
  • Ability to identify target audience preferences and trends
  • Excellent communication skills
  • Time management and multitasking skills
  • BSc in Marketing, Communications or related field
  • Additional qualifications in digital technologies or social media management is a plus

What does Social Media Analyst do?

A Social Media Analyst is responsible for analyzing and interpreting data from various social media platforms. On a day-to-day basis, their tasks typically include:

  1. Monitoring social media channels: They track and monitor social media platforms for brand mentions, industry trends, and customer feedback. This involves using social media monitoring tools to gather data.

  2. Gathering data: They collect and compile data from social media platforms, including metrics such as engagement, reach, sentiment, and increased follower growth on Instagram, Facebook, TikTok etc. This data is used to provide insights and make informed business decisions.

  3. Analyzing social media campaigns: They assess the performance of social media campaigns by analyzing key metrics, such as click-through rates, conversion rates, and return on investment (ROI). This helps to determine the effectiveness of different strategies and tactics.

  4. Generating reports: They create reports and presentations to communicate their findings and recommendations. These reports may include data visualizations, charts, and graphs to help stakeholders understand the insights gained from social media analysis.

  5. Identifying trends and opportunities: They identify emerging trends in social media and provide recommendations on how to leverage them. They also look for opportunities to engage with the target audience and improve brand presence.

  6. Conducting competitor analysis: They analyze the social media activities of competitors to identify their strengths, weaknesses, and market positioning. This helps to develop effective strategies and stay ahead in the competitive landscape.

  7. Collaborating with other teams: They work closely with marketing, communications, and customer service teams to align social media strategies with overall business objectives. They provide insights and recommendations to improve brand perception and customer satisfaction.

  8. Staying updated with industry trends: They stay informed about the latest trends, best practices, and changes in social media algorithms. This ensures that their analysis and recommendations are based on up-to-date information.

Overall, a Social Media Analyst plays a crucial role in leveraging social media data to drive business growth, improve engagement, and enhance the overall brand experience.

Social Media Analyst Job Description Examples

Social Media Analyst (Part-Time)• PLUS Communications

PLUS Communications leads award-winning campaigns integrating public affairs, corporate communications, digital, advertising and media buying. Please visit our website to learn more about us:

We are looking for a Part-Time Social Media Analyst to support our digital team with our social media monitoring program. The ideal Social Media Analyst will be a motivated, self-starti...

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Social Media Analyst• Dole Food Company, Inc.


The SocialMedia Analyst will engage the digital community by developing Dole social interactions through new content, participating in discussions, finding new consumers and listening and responding to the current ones...

MAJOR RESPONSIBILITIES AND TASKS/DUTIES OF THE POSITION• Oversee the day-day community management of Dole social channels. Partner wit...

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Senior Linguist Social Media Analyst• Core One

Join our team at Core One! Our mission is to be at the forefront of devising analytical, operational and technical solutions to our Nation's most complex national security challenges. In order to achieve our mission, Core One values people first! We are committed to recruiting, nurturing, and retaining top talent! We offer a competitive total compensation package that sets us apart from our... ...

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Social Media Analyst• Scholastic

Job Description:


We are looking for a senior social media analyst to help us optimize our approach to social media and drive growth within our social channels.

Reporting to the Digital Services Digital Project team, the Senior Social Media Analyst role will also have a dotted line to the Vice President, Social Media Strategy in the Unified Social Media team.


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