Social Media Coordinator Job Description Template

Use this Social Media Coordinator job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.

Social Media Coordinator Job Description Template


Job Brief

We are looking for a talented Social media coordinator to create and maintain a strong online presence for our company. Your role is to implement online marketing strategies through social media accounts.

If you are a tech-savvy professional with an interest in communicating with clients through online channels, we would like to meet you.


  • Research audience preferences and discover current trends
  • Create engaging text, image and video content
  • Design posts to sustain readers’ curiosity and create buzz around new products
  • Measure web traffic and monitor SEO
  • Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
  • Train co-workers to use social media in a cohesive and beneficial way
  • Facilitate online conversations with customers and respond to queries
  • Report on online reviews and feedback from customers and fans
  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics
  • Oversee social media accounts’ layout
  • Suggest new ways to attract prospective customers, like promotions and competitions


  • Proven work experience as a Social media coordinator
  • Expertise in multiple social media platforms
  • In-depth knowledge of SEO, keyword research and Google Analytics
  • Ability to deliver creative content (text, image and video)
  • Familiarity with online marketing strategies and marketing channels
  • Ability to gasp future trends in digital technologies and act proactively
  • Excellent communication skills
  • Multitasking and analytical skills
  • BS degree in Marketing, New media or relevant field

What does Social Media Coordinator do?

A Social Media Coordinator's daily tasks can vary depending on the company and industry, but generally, they are responsible for managing and maintaining an organization's social media presence. Here are some common tasks a social media coordinator may handle on a day-to-day basis:

  1. Content creation: Generating creative and engaging social media content, including posts, images, videos, and infographics.

  2. Content scheduling: Planning and scheduling the social media content calendar using social media management tools. Ensuring consistency and timely delivery of content across various platforms.

  3. Campaign management: Creating, implementing, and monitoring social media ad campaigns to increase brand awareness, engagement, and conversions.

  4. Audience engagement: Responding to comments, messages, and inquiries on social media platforms, and engaging with followers to build strong relationships and promote positive brand interactions.

  5. Social media monitoring: Tracking social media trends and monitoring discussions and mentions related to the brand or industry. Analyzing engagement metrics and evaluating the success of social media efforts.

  6. Community management: Building and managing online communities on platforms like Facebook groups, LinkedIn groups, or forums, fostering engagement, and responding to user-generated content.

  7. Influencer management: Identifying, contacting, and collaborating with industry influencers to expand reach and credibility, and running influencer marketing campaigns.

  8. Analytics and reporting: Analyzing social media data, such as follower growth, engagement rates, and conversion rates, and preparing regular reports to assess the effectiveness of social media efforts and identify areas for improvement.

  9. Staying updated: Keeping up with the latest social media trends, algorithm changes, new features, and best practices to ensure the organization's social media strategy remains effective and competitive.

  10. Collaborating with other departments: Coordinating with marketing, PR, and customer service teams to align social media efforts with broader organizational goals and initiatives.

It's important to note that the specific responsibilities may vary from company to company, and a social media coordinator may be required to handle additional tasks depending on the organization's needs.

Social Media Coordinator Job Description Examples

Social Media Coordinator• Look Properties

Job Description

We are seeking a Social Media Coordinator to join our team! You will be responsible for creating new content as well as identifying areas of improvement to increase our social media presence. The position will begin on March 1, 2023...

Responsibilities:• Conduct market research to determine potential of products and services• Perform analysis of market strengths, weaknesses,...

Read more
Social Media Coordinator• 5 reviews

You’ll love this part-time job if:• You have a genuine passion for health and fitness and love sharing meaningful content that engages our target audience• The idea of owning a monthly organic social content calendar fills you with a sense of opportunity...• You want to be involved in the full process, from the first brainstorm to hitting publish to analyzing results and next steps.• You wa...

Read more
Marketing/Social Media Coordinator• LaCourse Law PLLC

LaCourse Law is a contemporary litigation law firm located in Tulsa, Oklahoma that is seeking a part-time social media specialist to join their team. The right candidate will lead our social media platforms by developing strategies and managing our day-to-day social media content and engagement initiatives. The perfect candidate will work to visually enhance our brand and online presence across...

Read more
Social Media Coordinator• CakeWorks


CakeWorks' ideal Social Media Coordinator is eager, organized, and experienced – with an innate willingness to post, test, communicate and optimize. This role is responsible for working both internally and with CakeWorks’ clients to create, curate, and schedule all types of content across a variety of social platforms. A successful candidate will stay up-to-date on all current social....

Read more