Social Media Coordinator Job Description Template

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Social Media Coordinator Job Description Template

What is a Social Media Coordinator?

Social Media Coordinators are responsible for managing social media accounts, creating engaging content, analyzing social media metrics, and interacting with followers. They must have strong communication skills and a good understanding of various social media platforms.

A bachelor's degree in marketing, communications, or a related field is typically required. Experience with social media management tools and a creative mindset are also important.

Social Media Coordinator Job Description Template

Job Brief

We are looking for a talented Social media coordinator to create and maintain a strong online presence for our company. Your role is to implement online marketing strategies through social media accounts.

If you are a tech-savvy professional with an interest in communicating with clients through online channels, we would like to meet you.


  • Research audience preferences and discover current trends
  • Create engaging text, image and video content
  • Design posts to sustain readers’ curiosity and create buzz around new products
  • Measure web traffic and monitor SEO
  • Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
  • Train co-workers to use social media in a cohesive and beneficial way
  • Facilitate online conversations with customers and respond to queries
  • Report on online reviews and feedback from customers and fans
  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics
  • Oversee social media accounts’ layout
  • Suggest new ways to attract prospective customers, like promotions and competitions


  • Proven work experience as a Social media coordinator
  • Expertise in multiple social media platforms
  • In-depth knowledge of SEO, keyword research and Google Analytics
  • Ability to deliver creative content (text, image and video)
  • Familiarity with online marketing strategies and marketing channels
  • Ability to gasp future trends in digital technologies and act proactively
  • Excellent communication skills
  • Multitasking and analytical skills
  • BS degree in Marketing, New media or relevant field

What does Social Media Coordinator do?

A Social Media Coordinator's daily tasks can vary depending on the company and industry, but generally, they are responsible for managing and maintaining an organization's social media presence. Here are some common tasks a social media coordinator may handle on a day-to-day basis:

  1. Content creation: Generating creative and engaging social media content, including posts, images, videos, and infographics.

  2. Content scheduling: Planning and scheduling the social media content calendar using social media management tools. Ensuring consistency and timely delivery of content across various platforms.

  3. Campaign management: Creating, implementing, and monitoring social media ad campaigns to increase brand awareness, engagement, and conversions.

  4. Audience engagement: Responding to comments, messages, and inquiries on social media platforms, and engaging with followers to build strong relationships and promote positive brand interactions.

  5. Social media monitoring: Tracking social media trends and monitoring discussions and mentions related to the brand or industry. Analyzing engagement metrics and evaluating the success of social media efforts.

  6. Community management: Building and managing online communities on platforms like Facebook groups, LinkedIn groups, or forums, fostering engagement, and responding to user-generated content.

  7. Influencer management: Identifying, contacting, and collaborating with industry influencers to expand reach and credibility, and running influencer marketing campaigns.

  8. Analytics and reporting: Analyzing social media data, such as follower growth, engagement rates, and conversion rates, and preparing regular reports to assess the effectiveness of social media efforts and identify areas for improvement.

  9. Staying updated: Keeping up with the latest social media trends, algorithm changes, new features, and best practices to ensure the organization's social media strategy remains effective and competitive.

  10. Collaborating with other departments: Coordinating with marketing, PR, and customer service teams to align social media efforts with broader organizational goals and initiatives.

It's important to note that the specific responsibilities may vary from company to company, and a social media coordinator may be required to handle additional tasks depending on the organization's needs.

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