Social Media Manager Job Description

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Social Media Manager

Social Media Manager responsibilities

  • Performing research on current benchmark trends and audience preferences
  • Designing and implementing social media strategy to align with business goals
  • Setting specific objectives and reporting on ROI

Social Media Manager Job Description Template

Job Brief

We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.


  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications


Good to have Social Media Manager skills:

  • Proven work experience as a Social media manager
  • Hands on experience in content management
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Excellent communication skills
  • Analytical and multitasking skills
  • BSc degree in Marketing or relevant field

Social Media Manager Job Description Examples

Social Media Manager • Innovations for Poverty Action

IPA’s dynamic communications team is looking for someone who is passionate about social media to join our team to deliver high-quality and engaging campaigns. The Social Media Manager will primarily manage IPA's social media accounts on Twitter, Facebook, LinkedIn, and YouTube, and will also provide general communications support to IPA's global communications team.The Social Media Manager is.....

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Social Media Manager • Rewiring America

What You’ll Do

• Work with Head of Comms, Project Manager and eventual Audience Director and Social Media associates to build out our social cadence, messaging, voice and community management approach...• Help strategize and manage campaigns with creative spark and innovative approaches.• Work with partnerships teams to develop mutually-beneficial content partnerships.• Engage and inspire a...

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Social Media Manager • BP

Looking for an in-house (PT or FT) social media and marketing representative to expand our clientele and brand. We are a custom exotic leather bag and accessories (belts, wallets, phone cases, etc.) company, and need additional marketing strategy implementation. Minimum 5 Years experience.

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Global Social Media Manager • SUSE

Global Social Media Manager

Job Description...

The Global Social Media Manager is intrinsic to the success of sharing SUSE'sstories, developing the global strategy and working with the wider business tocreate compelling content.

This global role would suit a proactive communications storyteller with experience insocial media and campaign development. This role is perfect for acommunicati...

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