Assistant Brand Manager Job Description Template

Use this Assistant Brand Manager job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.

Job Brief

We are looking for a Assistant Brand Manager to help develop and implement effective brand-building strategies. You’ll brainstorm ideas to meet sales and marketing objectives, help execute plans and report on campaign results.

In this role, you should be creative and results-oriented. An analytical mind and research skills are essential to this job. If you’re also an excellent communicator and team player, we’d like to meet you.

Your goal will be to increase sales and brand awareness through effective marketing plans and campaigns.


  • Meet with stakeholders to determine brand objectives and strategies
  • Research markets and study the company’s brand
  • Present and execute creative ideas for marketing activities
  • Help develop and optimize marketing campaigns (product launching and promotion)
  • Coordinate sales, product development and other teams
  • Track budgets with an eye towards maximizing gains and reducing costs
  • Analyze industry, competition and market trends
  • Prepare reports on brand performance and sales


  • Proven experience as an Assistant Brand Manager
  • Knowledge of product pricing, packaging, distribution and positioning
  • Familiarity with latest marketing trends and best practices
  • Ability to conduct research and analyze data
  • Organizational skills, experience meeting tight deadlines
  • Excellent communication and teamwork skills
  • Results-driven attitude
  • A creative mindset
  • BSc/BA in Marketing, Communication, Business or related field; Master’s/MBA is a plus

What does Assistant Brand Manager do?

As an Assistant Brand Manager, your responsibilities may vary depending on the company you work for and the specific brand you are assigned to. However, here are some common tasks that you may perform on a day-to-day basis:

  1. Market research: Conducting market research to analyze consumer trends, competitor activity, and market opportunities. This includes gathering and analyzing data on consumer preferences, market size, and product performance.

  2. Brand positioning: Collaborating with the marketing team to develop and implement brand positioning strategies. This involves understanding the target audience and marketplace, and developing key messages and brand propositions.

  3. Advertising and promotions: Assisting in the development and execution of advertising campaigns, promotional activities, and brand communication materials. This includes working with advertising agencies, media planners, and creative teams to create effective marketing materials.

  4. Product development: Collaborating with cross-functional teams, such as product development and operations, to develop new products or improve existing ones. This includes conducting market research, analyzing consumer insights, and providing input on product features, packaging, and pricing.

  5. Budget management: Assisting in the management of the brand's marketing budget. This involves monitoring expenses, analyzing return on investment (ROI), and making recommendations for budget allocation.

  6. Sales support: Supporting the sales team by providing marketing materials, sales tools, and product knowledge. This may also involve analyzing sales data to identify opportunities for growth and developing sales promotions or incentives.

  7. Brand performance analysis: Monitoring brand performance metrics, such as sales volume, market share, and brand awareness. Analyzing data and presenting findings to management, along with recommendations for improvement.

  8. Cross-functional collaboration: Working closely with internal departments, such as sales, operations, and finance, to integrate brand strategies and ensure consistency across all touchpoints.

  9. Project management: Managing multiple projects simultaneously, setting priorities, and meeting deadlines. This includes working with external vendors, agencies, and internal stakeholders to ensure successful project execution.

Overall, an Assistant Brand Manager plays a crucial role in supporting the development and execution of brand strategies to drive business growth and enhance brand equity.