Marketing Strategist Job Description Template

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Marketing Strategist Job Description Template

What is a Marketing Strategist?

Marketing strategists are responsible for developing marketing plans, conducting market research, analyzing consumer behavior, and creating promotional campaigns. They work to identify target audiences and craft messages that resonate with them.

A bachelor's degree in marketing, business, or a related field is typically required. Strong analytical skills and experience with digital marketing tools are also essential.

Marketing Strategist Job Description Template

Job Brief

We are looking for an experienced Marketing strategist to lead our Marketing department. You’ll be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for our company.

Our Marketing strategist position involves a variety of tasks, including designing digital marketing campaigns and performing market research. If you’re a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets.

Ultimately, you should be able to increase our market share and ensure brand consistency.


  • Set specific marketing goals
  • Design and implement marketing strategies aligned with business targets
  • Develop digital campaigns to increase web traffic
  • Analyze sales and marketing metrics
  • Forecast market trends
  • Research market to identify new opportunities
  • Generate innovative ideas to promote our brand and our products
  • Address advertising needs
  • Ensure brand consistency through all marketing channels
  • Use customer feedback to ensure client satisfaction
  • Liaise with internal teams and ensure brand consistency
  • Establish a strong, long-term web presence


  • Proven work experience as a Marketing strategist or Marketing manager
  • Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
  • In-depth knowledge of CRM software and Content Management Systems
  • Familiarity with SEO/SEM and Google Analytics
  • Understanding of web design
  • Excellent communication skills (verbal and written)
  • Strong analytical skills
  • Team management skills
  • BSc degree in Marketing or relevant field

What does Marketing Strategist do?

A Marketing Strategist is responsible for developing and implementing marketing plans and strategies to promote products or services. On a day-to-day basis, a Marketing Strategist typically engages in the following tasks:

  1. Conducting market research: The Marketing Strategist gathers and analyzes data about target markets, industry trends, customer behaviors, and competitors. This involves studying market reports, conducting surveys, and analyzing customer feedback.

  2. Identifying target audiences: Based on market research, the Marketing Strategist defines the ideal customer profile and segments the target audience into different groups. They determine the needs, preferences, and buying habits of each segment.

  3. Developing marketing plans: Using the insights gained from market research and audience segmentation, the Marketing Strategist creates comprehensive marketing plans. They outline goals, objectives, and strategies to effectively reach and engage target audiences.

  4. Creating marketing campaigns: The Marketing Strategist designs and executes marketing campaigns across various channels, including advertising, digital marketing, social media, content marketing, and email marketing. They develop creative and compelling messaging to attract and convert potential customers.

  5. Monitoring campaign performance: The Marketing Strategist tracks the performance of marketing campaigns using key performance indicators (KPIs) and analytics tools. They analyze data to assess the effectiveness of different marketing initiatives, identify areas for improvement, and make data-driven decisions.

  6. Collaborating with cross-functional teams: The Marketing Strategist works closely with other departments and teams, such as product development, sales, and creative, to align marketing efforts with business goals. They may coordinate with designers, copywriters, and digital marketers to create campaign materials.

  7. Staying up-to-date with industry trends: To stay competitive, the Marketing Strategist continuously monitors industry trends, technological advancements, and changes in consumer behavior. They research new marketing tactics, tools, and technologies to identify opportunities for innovation and improvement.

  8. Conducting competitor analysis: The Marketing Strategist keeps an eye on competitor activities, campaigns, and strategies. They analyze competitor strengths, weaknesses, and market positioning to determine ways to differentiate and outperform competitors.

  9. Communicating and reporting: The Marketing Strategist presents marketing plans, strategies, and campaign results to internal stakeholders, such as senior management or clients. They communicate progress, challenges, and recommendations in a clear and concise manner.

Overall, a Marketing Strategist focuses on understanding the market and customers, developing effective strategies, and implementing impactful campaigns to drive business growth and success.

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