Head of Marketing Job Description Template

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Head of Marketing Job Description Template

What is a Head of Marketing?

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Head of Marketing Job Description Template

Job Brief

We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.

Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.


  • Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Set, monitor and report on team goals
  • Design branding, positioning and pricing strategies
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Analyze consumer behavior and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Craft quarterly and annual hiring plans
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness
  • Participate in the quarterly and annual planning of company objectives


  • Work experience as Head of Marketing or VP Marketing, preferably within our industry
  • Experience running successful marketing campaigns
  • Solid knowledge of web analytics and Google Adwords
  • Experience with CRM software
  • Leadership skills with the ability to set and prioritize goals
  • Analytical mind
  • BSc or MSc in Marketing or relevant field

What does Head of Marketing do?

A Head of Marketing is responsible for overseeing marketing activities within an organization. On a day-to-day basis, their tasks may include:

  1. Developing and implementing marketing strategies: The Head of Marketing is responsible for creating plans and strategies to promote the organization's products or services. This involves conducting market research, analyzing consumer behavior, and identifying target audiences.

  2. Managing marketing campaigns: They oversee the execution of marketing campaigns across various channels such as digital, print, television, radio, and social media. This includes creating marketing materials, coordinating with advertising agencies, and monitoring campaign performance.

  3. Brand management: The Head of Marketing ensures the organization's brand is consistently represented across all marketing channels. They may collaborate with design teams to develop brand guidelines, oversee brand messaging, and maintain a strong brand image.

  4. Team supervision: They provide guidance and leadership to the marketing team, ensuring they have clear goals, resources, and guidance to execute marketing plans effectively. The Head of Marketing may also assign tasks, review performance, and provide feedback to team members.

  5. Analyzing data and measuring performance: They analyze marketing metrics, conduct market research, and monitor key performance indicators to evaluate the effectiveness of marketing strategies and campaigns. This involves tracking website traffic, social media engagement, lead generation, conversion rates, and return on investment (ROI).

  6. Collaborating with cross-functional teams: They work closely with other departments, such as sales, product development, and customer service, to align marketing efforts with overall business objectives. This collaboration may involve coordinating product launches, sales promotions, and customer acquisition or retention strategies.

  7. Staying updated with industry trends: The Head of Marketing keeps abreast of industry trends, competitor activities, and emerging marketing technologies. This helps them identify new opportunities, enhance marketing tactics, and maintain a competitive edge.

Overall, a Head of Marketing is responsible for driving marketing efforts, building brand awareness, and ensuring marketing activities contribute to the organization's growth and success.

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