Category Manager Job Description Template

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Category Manager Job Description Template

What is a Category Manager?

Category managers are responsible for overseeing product categories, analyzing market trends, developing pricing strategies, and managing supplier relationships. They ensure that their product categories are competitive and profitable.

Category managers typically hold a bachelor's degree in business, marketing, or a related field. Strong analytical skills and experience in retail or supply chain management are also important.

Category Manager Job Description Template

Job Brief

We are looking for a Category Manager to manage a group or category of products for our company. You will be the one responsible for the pricing and overall promotion of a product category to maximize consumer appeal. Relationships with vendors and product range management will also be part of your duties.

An excellent category manager must have extensive experience in understanding consumer needs and the retail environment. They must have a commercial mindset and full comprehension of marketing and sales principles. Exceptional communication skills are also key for category managers.

The goal is to increase sales and profitability of business to drive sustainable growth.


  • Analyze data or insights to determine industry and consumer trends
  • Devise long-term development strategies for product categories
  • Develop exit strategies for unsuccessful products
  • Foster trust relationships with vendors to achieve better pricing and quality of services
  • Place appropriate orders to ensure product availability that meets consumer demands
  • Determine the positioning of a product category to maximize visibility
  • Liaise with marketing teams to determine competitive pricing and promotional activities of a product category
  • Collaborate with buyers and merchandisers to expand product categories
  • Make forecasts for product demand to ensure the sustainability of inventory
  • Assume responsibility of budget development and revenue for category


  • Proven experience as category manager or similar role
  • Solid knowledge of category management, marketing and sales principles
  • Understanding of data analysis and forecasting methods
  • Proficient in MS Office
  • An analytical mind with a strategic ability
  • Excellent communication and people skills
  • BSc/BA in business administration, marketing or related field

What does Category Manager do?

A Category Manager is responsible for managing a specific category of products or services within a company. The day-to-day responsibilities of a Category Manager can vary depending on the industry and company, but here are some common tasks:

  1. Analyzing data: This involves reviewing sales figures, market trends, customer preferences, and other data sources to identify opportunities and make informed decisions.

  2. Market research: Conducting research to understand customer needs, competitor offerings, and industry trends. This information helps in determining the assortment, pricing, and promotions within the category.

  3. Supplier management: Identifying and engaging with suppliers, negotiating contracts, ensuring quality, and managing relationships to ensure reliable supply and competitive pricing.

  4. Assortment planning: Determining the range of products or services to offer within the category, considering customer preferences, market demand, and profitability.

  5. Pricing and promotions: Setting and managing prices to maximize sales and profitability. Creating and executing promotional strategies to drive customer interest and increase category sales.

  6. Inventory management: Monitoring and managing stock levels to ensure availability while minimizing excess inventory and associated costs.

  7. Collaboration with cross-functional teams: Working closely with various departments such as marketing, sales, operations, and supply chain to align strategies, communicate plans, and ensure effective execution.

  8. Performance analysis: Continuously monitoring key performance indicators such as sales, margins, and market share to assess the category's performance and identify opportunities for improvement.

  9. Category innovation: Identifying and introducing new products or services to meet changing customer demands or stay ahead of competitors.

  10. Relationship building: Building and maintaining strong relationships with key stakeholders, including suppliers, internal teams, and customers, to drive category success.

These are just some examples of the tasks that a Category Manager may handle on a daily basis. The specific duties can vary depending on the organization's size, sector, and strategic priorities.

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