Category Manager Job Description

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Category Manager

Category Manager responsibilities

  • Analyzing data or insights to determine industry and consumer trends
  • Devising long-term development strategies for product categories
  • Developing exit strategies for unsuccessful products

Category Manager Job Description Template

Job Brief

We are looking for a Category Manager to manage a group or category of products for our company. You will be the one responsible for the pricing and overall promotion of a product category to maximize consumer appeal. Relationships with vendors and product range management will also be part of your duties.

An excellent category manager must have extensive experience in understanding consumer needs and the retail environment. They must have a commercial mindset and full comprehension of marketing and sales principles. Exceptional communication skills are also key for category managers.

The goal is to increase sales and profitability of business to drive sustainable growth.


  • Analyze data or insights to determine industry and consumer trends
  • Devise long-term development strategies for product categories
  • Develop exit strategies for unsuccessful products
  • Foster trust relationships with vendors to achieve better pricing and quality of services
  • Place appropriate orders to ensure product availability that meets consumer demands
  • Determine the positioning of a product category to maximize visibility
  • Liaise with marketing teams to determine competitive pricing and promotional activities of a product category
  • Collaborate with buyers and merchandisers to expand product categories
  • Make forecasts for product demand to ensure the sustainability of inventory
  • Assume responsibility of budget development and revenue for category


  • Proven experience as category manager or similar role
  • Solid knowledge of category management, marketing and sales principles
  • Understanding of data analysis and forecasting methods
  • Proficient in MS Office
  • An analytical mind with a strategic ability
  • Excellent communication and people skills
  • BSc/BA in business administration, marketing or related field

Category Manager Job Description Examples

Category Manager (CPG) • Acosta, Inc.


Function as a senior level marketing professional with the primary responsibility to provide implementation of Category Management and other advanced marketing initiatives within a designated department to include: Grocery, Non-Grocery, Perishable and/or HBC for an entire region, specific principal, or specific customer...

Responsibilities• Manage and direct the activities of a majo...

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Category Manager • Evergy

JOB TITLE: Sr. Category Manager, Lead Category Manager


DEPARTMENT: Supply Chain, Transmission & Distribution Procurement

REPORTS TO: Sr. Manager Procurement - T&D Procurement

LOCATION: Topeka, KS or Wichita, KS or Kansas City, MO


Sr Category Manager - $74,900 - $99,800

Lead Category Manager - $88,100 - $117,500

Scheduled Work Hours: Monday - Friday 8:0...

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Category Manager-Market Place Intelligence • Market Performance Group

Company Overview

Market Performance Group, LLC (MPG) is an innovative consulting and sales management services company that specializes in helping manufacturers and retailers define a better path forward to accelerate growth and profitability. We are an experience-based team that revels in the opportunity to collaborate with our clients - from large multinational firms to small, entrepreneuria...

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Global Category Manager • Eaton Corporation, plc

The Global Category Manager leads the development, management and oversight of standard supply chain processes and develops enterprise strategies through consensus building to implement enterprise-wide cost-effective improvements for Eaton. This posi...Manager, Global, Supply Chain, Operations, Management, Strategic

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