National Account Manager Job Description Template

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National Account Manager Job Description Template

What is a National Account Manager?

National Account Managers are responsible for managing key accounts, developing strategic relationships, driving sales growth, and ensuring customer satisfaction. They often work with large clients to understand their needs and provide tailored solutions.

A bachelor's degree in business administration, marketing, or a related field is typically required. Strong communication skills and the ability to analyze market trends are also essential.

National Account Manager Job Description Template

Job Brief

We are looking for an experienced National account manager to join our team. You will be mainly responsible for building and maintaining strong relationships with key accounts. You will also supervise and support regional managers to increase sales and profitability.

As a National account manager, you should be organized and able to analyze performance metrics. We also expect you to have good negotiation skills and the ability to foster relationships with customers.

Ultimately, you should be able to facilitate communication with customers and build long-term relationships to achieve business goals.


  • Set and monitor sales targets for regional account managers
  • Network with key customers to identify and address specific needs
  • Develop and maintain relationships with customers to ensure long-term success
  • Act as the liaison between customers and internal teams ensuring clients’ requirements are met
  • Identify and attract prospective strategic customers
  • Ensure brand consistency
  • Negotiate contracts
  • Collect and analyze sales data and trends
  • Maintain high customer satisfaction ratings, according to company standards
  • Liaise with Sales and Marketing departments to set and implement strategies for new products
  • Stay up-to-date with internal and external developments and suggest new ways to increase sales


  • Proven work experience as a National account manager
  • Solid experience in sales and customer service
  • Demonstrable experience in negotiating and meeting clients requirements
  • In-depth understanding of sales performance metrics
  • Hands on experience with CRM software and MS Excel
  • Excellent analytical and organizational skills
  • Strong communication skills
  • Ability to lead and motivate team members
  • Availability to travel as needed
  • BSc degree in Sales, Business Administration or relevant field

What does National Account Manager do?

A National Account Manager is responsible for managing relationships with key national accounts or clients for a company. On a day-to-day basis, their activities may include:

  1. Building and maintaining relationships: National Account Managers often communicate and meet regularly with key decision-makers at their accounts to build strong rapport and understand their needs.

  2. Account planning and strategy: They develop and implement strategic plans for each national account, setting goals, and determining the best approach to achieving them.

  3. Sales and business development: National Account Managers may identify opportunities for new business within their existing accounts and actively pursue sales targets. They also negotiate contracts and pricing agreements with clients.

  4. Achieving sales targets: They work to meet or exceed sales targets set by the company, often through prospecting, presentations, and winning new contracts.

  5. Monitoring market trends: National Account Managers stay informed about market trends, competitor activities, and industry developments to identify potential opportunities or threats to their accounts.

  6. Collaborating with internal teams: They communicate and coordinate with various internal teams, such as marketing, product development, and customer support, to ensure that their accounts receive the highest level of service and support.

  7. Reporting and analysis: National Account Managers may create regular reports detailing sales performance, account activity, and forecasts. They use this data to assess the effectiveness of their strategies and make informed decisions.

  8. Problem-solving and conflict resolution: In the event of any issues or conflicts, National Account Managers act as a point of contact to resolve problems and ensure client satisfaction.

Overall, their goal is to maintain and grow the business with national accounts by providing excellent customer service, strategic planning, and strong sales efforts.

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