General Manager Job Description Template

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General Manager Job Description Template

What is a General Manager?

General managers are responsible for overseeing daily operations, developing strategic plans, managing budgets, and leading teams. They ensure that business goals are met efficiently and effectively.

A bachelor's degree in business administration or a related field is typically required. Strong leadership and communication skills are essential.

General Manager Job Description Template

Job Brief

We are looking for a General Manager to oversee all staff, budgets and operations of the local business unit.

General Manager responsibilities include formulating overall strategy, managing people and establishing policies. To be successful in this role, you should be a thoughtful leader and a confident decision-maker, helping our people develop and be productive, while ensuring our profits are on the rise.

Ultimately, you’ll help our company grow and thrive.


  • Oversee day-to-day operations
  • Design strategy and set goals for growth
  • Maintain budgets and optimize expenses
  • Set policies and processes
  • Ensure employees work productively and develop professionally
  • Oversee recruitment and training of new employees
  • Evaluate and improve operations and financial performance
  • Direct the employee assessment process
  • Prepare regular reports for upper management
  • Ensure staff follows health and safety regulations
  • Provide solutions to issues (e.g. profit decline, employee conflicts, loss of business to competitors)


  • Proven experience as a General Manager or similar executive role
  • Experience in planning and budgeting
  • Knowledge of business process and functions (finance, HR, procurement, operations etc.)
  • Strong analytical ability
  • Excellent communication skills
  • Outstanding organizational and leadership skills
  • Problem-solving aptitude
  • BSc/BA in Business or relevant field; MSc/MA is a plus

What does General Manager do?

A General Manager is responsible for the overall operations of a business or organization. On a day to day basis, their duties may include:

  1. Planning and strategizing: Developing long-term plans and strategies to achieve the company's goals.

  2. Staff management: Hiring, training, and supervising employees. Setting performance goals and providing feedback.

  3. Financial management: Overseeing budgeting, financial planning, and expense control. Monitoring financial performance and making adjustments as needed.

  4. Operations management: Ensuring efficient and effective operations. Monitoring and improving processes and workflows.

  5. Customer relations: Building and maintaining relationships with customers. Addressing customer complaints and resolving issues.

  6. Sales and marketing: Developing sales and marketing strategies to increase revenue. Monitoring sales performance and adjusting strategies as needed.

  7. Quality control: Monitoring product or service quality and ensuring customer satisfaction.

  8. Collaboration with other leaders: Collaborating with other managers and executives to align strategies and achieve organizational objectives.

  9. Reporting and analysis: Analyzing business performance metrics, preparing reports, and making recommendations for improvement.

  10. Decision making: Making important decisions on behalf of the organization, considering various factors and potential consequences.

It's important to note that the specific responsibilities of a General Manager can vary depending on the industry and organization they work for.

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