SEO Analyst Job Description Template

Job Brief

We are looking for an SEO Analyst to join our Marketing team and help us build a strong online presence.

SEO Analyst responsibilities include performing keyword research, optimizing our content and monitoring user engagement across our website. To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills.

Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.

Responsibilities

• Conduct keyword research using various tools (like Keyword Planner and Moz)
• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
• Track important SEO metrics including organic traffic, conversion rates and time spent on page
• Update older content and add effective calls to action (CTAs) to improve user engagement
• Report on performance metrics comparing them to our SEO goals and benchmarking data
• Optimize pages for mobile
• Implement link building strategies and manage backlinks to build online authority
• Monitor paid search campaigns
• Follow SEO trends and stay up-to-date with new tools and practices

Requirements

• Work experience as an SEO Analyst or similar digital marketing role
• Expertise in Google Analytics
• Familiarity with keyword research and management tools
• Experience with email campaigns and paid advertising
• Understanding of ranking factors and search engine optimization practices
• Strong analytical skills
• BSc in Marketing or relevant diploma