SEO Analyst Job Description Template

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SEO Analyst Job Description Template

What is a SEO Analyst?

SEO Analysts are responsible for optimizing website content, conducting keyword research, analyzing website performance, and implementing SEO strategies. They ensure that websites rank higher in search engine results to drive organic traffic.

A bachelor's degree in marketing, communications, or a related field is typically required. Strong analytical skills and familiarity with SEO tools are also essential.

SEO Analyst Job Description Template

Job Brief

We are looking for an SEO Analyst to join our Marketing team and help us build a strong online presence.

SEO Analyst responsibilities include performing keyword research, optimizing our content and monitoring user engagement across our website. To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills.

Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.


  • Conduct keyword research using various tools (like Keyword Planner and Moz)
  • Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
  • Track important SEO metrics including organic traffic, conversion rates and time spent on page
  • Update older content and add effective calls to action (CTAs) to improve user engagement
  • Report on performance metrics comparing them to our SEO goals and benchmarking data
  • Optimize pages for mobile
  • Implement link building strategies and manage backlinks to build online authority
  • Monitor paid search campaigns
  • Follow SEO trends and stay up-to-date with new tools and practices


  • Work experience as an SEO Analyst or similar digital marketing role
  • Expertise in Google Analytics
  • Familiarity with keyword research and management tools
  • Experience with email campaigns and paid advertising
  • Understanding of ranking factors and search engine optimization practices
  • Strong analytical skills
  • BSc in Marketing or relevant diploma

What does SEO Analyst do?

A SEO (Search Engine Optimization) Analyst is responsible for improving a website's visibility and rankings on search engine results pages. Here are some tasks that a SEO Analyst may perform on a day-to-day basis:

  1. Conduct keyword research: Identify relevant keywords and phrases that potential customers are using to search for products or services related to the website.

  2. Analyze website performance: Use SEO tools to assess a website's current performance, including rankings, traffic data, and user engagement metrics.

  3. On-page optimization: Review and optimize webpage elements such as meta tags, headings, URLs, and content to improve their relevancy and search engine visibility.

  4. Off-page optimization: Develop strategies to increase the website's online reputation and authority through link building, content marketing, social media promotion, and other off-page tactics.

  5. Monitor and review website analytics: Analyze website analytics data to track keyword rankings, organic traffic, conversion rates, and other relevant metrics. Identify trends, insights, and areas for improvement.

  6. Competitor analysis: Study competitor websites to identify their SEO strategies, keywords, and backlink profiles. Use this information to develop competitive strategies.

  7. SEO audits: Conduct regular audits of websites to identify technical issues, broken links, or other factors negatively impacting SEO performance. Provide recommendations and implement fixes.

  8. Stay updated with industry trends: Keep abreast of changes in search engine algorithms, SEO best practices, and industry trends. Apply this knowledge to ongoing optimization efforts.

  9. Reporting: Prepare and present regular reports summarizing SEO activities, progress, and results to stakeholders or clients.

  10. Collaborate with web developers and content creators: Work closely with web developers, content creators, and other teams to ensure SEO best practices are implemented in website design, coding, and content creation processes.

Overall, the day-to-day responsibilities of a SEO Analyst revolve around conducting research, optimizing website elements, monitoring performance, and strategizing to improve search engine rankings and website visibility.

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