Digital Director Job Description Template

What is a Digital Director?

Digital directors are responsible for overseeing digital marketing strategies, managing online content, analyzing digital performance metrics, and leading digital transformation initiatives. They ensure that the company's digital presence aligns with its overall business goals.

A bachelor's degree in marketing, communications, or a related field is typically required for digital directors. Experience with digital marketing tools and platforms is also essential.

Digital Director Job Description Template

Job Brief

We are looking for an experienced Digital director to translate our digital marketing efforts into a cohesive strategy.

Our ideal candidate should be able to collaborate with different teams to ensure brand consistency. As a Digital director, you should demonstrate excellent digital skills combined with knowledge of the latest marketing techniques.

Ultimately, you should be able to plan and deliver an effective digital strategy to achieve our business goals.

Responsibilities

Design and implement company digital strategies within budget requirements
Set specific digital objectives and monitor progress
Ensure smooth operation for all digital tools and applications (e.g. website, blogs and social media)
Oversee digital projects
Analyze SEO and marketing metrics
Generate innovative ideas to increase web traffic
Train internal teams to use digital technologies
Collaborate with internal teams to ensure brand consistency
Suggest new optimization methods to improve customer experience
Address advertising needs
Ensure web best practices are met