Digital Director Job Description Template

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Digital Director Job Description Template

Job Brief

We are looking for an experienced Digital director to translate our digital marketing efforts into a cohesive strategy.

Our ideal candidate should be able to collaborate with different teams to ensure brand consistency. As a Digital director, you should demonstrate excellent digital skills combined with knowledge of the latest marketing techniques.

Ultimately, you should be able to plan and deliver an effective digital strategy to achieve our business goals.

Responsibilities

  • Design and implement company digital strategies within budget requirements
  • Set specific digital objectives and monitor progress
  • Ensure smooth operation for all digital tools and applications (e.g. website, blogs and social media)
  • Oversee digital projects
  • Analyze SEO and marketing metrics
  • Generate innovative ideas to increase web traffic
  • Train internal teams to use digital technologies
  • Collaborate with internal teams to ensure brand consistency
  • Suggest new optimization methods to improve customer experience
  • Address advertising needs
  • Ensure web best practices are met

Requirements

  • Proven work experience as a Digital director
  • Solid experience with online marketing tools and web-based technologies
  • Understanding of how digital channels work
  • Hands on experience with SEO/SEM and CRM software
  • Familiarity with Google Analytics
  • Excellent interpersonal and team management skills
  • Strong analytical skills
  • BSc degree in Marketing, Digital technologies or relevant field

What does Digital Director do?

A Digital Director is responsible for overseeing and managing the digital marketing strategy of a company or organization. On a day-to-day basis, their responsibilities may include:

  1. Developing and implementing digital marketing campaigns: This involves planning and executing various digital marketing initiatives such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and paid advertising.

  2. Analyzing data and performance metrics: The Digital Director regularly analyzes data from various digital marketing platforms and tools to monitor campaign performance, identify trends, and make data-driven decisions. This involves tracking key performance indicators (KPIs) and using analytics tools to measure the effectiveness of different marketing strategies.

  3. Managing digital assets and online properties: The Digital Director ensures that the company's website, social media accounts, and other digital platforms are up-to-date, user-friendly, and aligned with the brand's messaging and image. They may work closely with web developers, designers, and content creators to optimize the user experience.

  4. Collaborating with cross-functional teams: Digital Directors often work with various departments within the organization, such as marketing, sales, IT, and creative teams. They collaborate on digital initiatives, share insights, and coordinate efforts to align digital strategies with overall business objectives.

  5. Staying updated with industry trends and best practices: In the digital world, trends and technologies evolve rapidly. Digital Directors must stay up to date with the latest industry trends, best practices, and emerging technologies. This involves attending industry conferences, participating in webinars, reading industry publications, and networking with other professionals.

  6. Budgeting and resource allocation: Digital Directors are typically responsible for managing budgets allocated to digital marketing initiatives. This involves creating budgets, allocating resources effectively, and monitoring expenses to ensure that the company maximizes its return on investment (ROI).

  7. Mentoring and leading a team: In larger organizations, Digital Directors may supervise a team of digital marketing professionals. They are responsible for providing guidance, setting goals, and reviewing performance. They may also provide mentoring and training to help team members develop their skills and achieve career growth.

Overall, the day-to-day tasks of a Digital Director involve strategic planning, analyzing data, managing digital assets, collaborating with cross-functional teams, staying updated with industry trends, managing budgets, and leading a digital marketing team.

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