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We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.
The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
A Search Engine Marketing (SEM) Specialist primarily focuses on paid search advertising campaigns to drive traffic and increase visibility on search engine result pages. On a day-to-day basis, their tasks may include:
Keyword Research: Research and identify relevant keywords and search terms that align with the client's goals and targeted audience.
Campaign Strategy: Develop a strategic plan for SEM campaigns, including objectives, budget allocation, bidding strategies, and target audience.
Ad Creation and Optimization: Create compelling ad copy and work on optimizing ads and landing pages to improve click-through rates (CTRs) and conversion rates.
Bid Management: Monitor and adjust keyword bids to ensure optimal campaign performance, based on factors like keyword competitiveness, budget constraints, and performance metrics.
Performance Analysis: Analyze campaign performance using metrics like impressions, clicks, conversions, cost-per-click (CPC), return on ad spend (ROAS), and conversion rates. Identify areas for improvement and make data-driven decisions.
A/B Testing: Continually test different ad variations, targeting options, and landing page designs to optimize campaign performance and drive better results.
Competitor Analysis: Monitor and analyze competitor ads, keywords, and strategies to adjust campaign tactics and maintain a competitive advantage.
Conversion Tracking: Set up and monitor conversion tracking tools to measure the effectiveness of ad campaigns and understand the impact on business goals.
Reporting: Provide regular reports and analysis on SEM campaign performance, including key insights, trends, and recommendations for improvement.
Stay Updated: Keep up with industry trends, algorithm updates, and new technologies that impact SEM strategies. Continuously learn and adapt strategies to stay ahead in the search engine marketing landscape.
Looking for someone to manage SEO/google ads campaign for my private physical therapy practice. My goal is to increase traffic to my website where potential leads fill out an inquiry form. Hoping for at least 5 form fills per month. In the past, I've accomplished this with a $300/month ads budget so hoping for something similar now. Willing to increase budget once that goal has been met. Lookin...
Role Overview:
The SEM Analyst will work closely with a small number of eCommerce client accounts to ensure the performance of their SEM channel is continuously improving and meeting or exceeding client P&L objectives. You will be directly responsible for managing, optimizing, reporting on, and communicating the effectiveness of multiple online advertising channels including paid search, produ...
About us
Writesonic is an AI-powered writing assistant with a mission to empower everyone in the world to write anything and publish anywhere. It's like Canva for writing, with tools that simplify the process of creating, editing, and publishing articles, blog posts, ads, landing pages, eCommerce product descriptions, social media posts, and many other forms of content...
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About The Job
We are a Curious Team on an Entrepreneurial Journey to Solve Problems, Others Do Not. Belami does this by operating a collection of ecommerce retail businesses of over 30 websites in the home furnishings sector while also providing a one-of-a-kind end to end consulting service to enable brick and mortar businesses to transition into the ecommerce arena...
We provide the unique c...