Job Descriptions »
Marketing Job Descriptions »

Search Engine Marketing (SEM) Specialist Job Description

Use this Search Engine Marketing (SEM) Specialist job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Search Engine Marketing (SEM) Specialist

Search Engine Marketing (SEM) Specialist responsibilities

  • Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
  • Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
  • Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Search Engine Marketing (SEM) Specialist Job Description Template


Job Brief

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.


  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links


  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • BS/MS degree in Marketing or a quantitative, test-driven field

Jobs similar to Search Engine Marketing (SEM) Specialist

Search Engine Marketing (SEM) Specialist Job Description Examples

SEM - Paid Search Specialist • Upwork

Looking for someone to manage SEO/google ads campaign for my private physical therapy practice. My goal is to increase traffic to my website where potential leads fill out an inquiry form. Hoping for at least 5 form fills per month. In the past, I've accomplished this with a $300/month ads budget so hoping for something similar now. Willing to increase budget once that goal has been met. Lookin...

Read more
Search Engine Marketing "SEM" Specialist • Belami eCommerce

About The Job

We are a Curious Team on an Entrepreneurial Journey to Solve Problems, Others Do Not. Belami does this by operating a collection of ecommerce retail businesses of over 30 websites in the home furnishings sector while also providing a one-of-a-kind end to end consulting service to enable brick and mortar businesses to transition into the ecommerce arena...

We provide the unique c...

Read more
SEM Specialist: Social and Search Ads • CloudMellow

CloudMellow is on the search for a Paid Search Specialist to join our growing Digital Marketing team and support our clients search marketing efforts. In this role, you will help implement a search visibility roadmap to drive results through paid search campaigns. You will also serve as project manager for our google ads and microsoft ad campaigns, and work closely with our Digital Marketing......

Read more
Remote Search Engine Marketing (SEM) • Upwork

Upwork ($UPWK) is the world’s work marketplace for companies looking to engage the best talent, maintain flexibility, and get more done. We’re passionate about our mission to create economic opportunities so people have better lives. Every year, more than $2 billion of work is done through Upwork by skilled professionals who want the freedom of working anytime, anywhere. Build rewarding... rela...

Read more

More Marketing Job Descriptions