Search Engine Marketing (SEM) Specialist Job Description Template

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Search Engine Marketing (SEM) Specialist Job Description Template


Job Brief

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.


  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links


  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • BS/MS degree in Marketing or a quantitative, test-driven field

What does Search Engine Marketing (SEM) Specialist do?

A Search Engine Marketing (SEM) Specialist primarily focuses on paid search advertising campaigns to drive traffic and increase visibility on search engine result pages. On a day-to-day basis, their tasks may include:

  1. Keyword Research: Research and identify relevant keywords and search terms that align with the client's goals and targeted audience.

  2. Campaign Strategy: Develop a strategic plan for SEM campaigns, including objectives, budget allocation, bidding strategies, and target audience.

  3. Ad Creation and Optimization: Create compelling ad copy and work on optimizing ads and landing pages to improve click-through rates (CTRs) and conversion rates.

  4. Bid Management: Monitor and adjust keyword bids to ensure optimal campaign performance, based on factors like keyword competitiveness, budget constraints, and performance metrics.

  5. Performance Analysis: Analyze campaign performance using metrics like impressions, clicks, conversions, cost-per-click (CPC), return on ad spend (ROAS), and conversion rates. Identify areas for improvement and make data-driven decisions.

  6. A/B Testing: Continually test different ad variations, targeting options, and landing page designs to optimize campaign performance and drive better results.

  7. Competitor Analysis: Monitor and analyze competitor ads, keywords, and strategies to adjust campaign tactics and maintain a competitive advantage.

  8. Conversion Tracking: Set up and monitor conversion tracking tools to measure the effectiveness of ad campaigns and understand the impact on business goals.

  9. Reporting: Provide regular reports and analysis on SEM campaign performance, including key insights, trends, and recommendations for improvement.

  10. Stay Updated: Keep up with industry trends, algorithm updates, and new technologies that impact SEM strategies. Continuously learn and adapt strategies to stay ahead in the search engine marketing landscape.

Search Engine Marketing (SEM) Specialist Job Description Examples

Sem - Paid Search Specialist• Upwork

Looking for someone to manage SEO/google ads campaign for my private physical therapy practice. My goal is to increase traffic to my website where potential leads fill out an inquiry form. Hoping for at least 5 form fills per month. In the past, I've accomplished this with a $300/month ads budget so hoping for something similar now. Willing to increase budget once that goal has been met. Lookin...

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Remote Search Engine Marketing (Sem)• Upwork

Upwork ($UPWK) is the world’s work marketplace for companies looking to engage the best talent, maintain flexibility, and get more done. We’re passionate about our mission to create economic opportunities so people have better lives. Every year, more than $2 billion of work is done through Upwork by skilled professionals who want the freedom of working anytime, anywhere. Build rewarding... rela...

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Search Engine Marketing "Sem" Specialist• Belami eCommerce

About The Job

We are a Curious Team on an Entrepreneurial Journey to Solve Problems, Others Do Not. Belami does this by operating a collection of ecommerce retail businesses of over 30 websites in the home furnishings sector while also providing a one-of-a-kind end to end consulting service to enable brick and mortar businesses to transition into the ecommerce arena...

We provide the unique c...

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Search Engine Marketing Specialist• Staffogen

Hi and Welcome to Staffogen :) where we make it easy for you to find your perfect job!

One of our FAVORITE clients is looking for a talented SEO/SEM Specialist to join their Marketing team...

Apply to this job ONLY if you have the following knowledge and skills:• Marketing analytics and KPI experience• On-page/off-page SEO• Perform SEO Audits• Effectively utilize SEO tools to increase web...

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