Search Engine Marketing (SEM) Specialist Job Description

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Search Engine Marketing (SEM) Specialist

Search Engine Marketing (SEM) Specialist responsibilities

  • Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
  • Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
  • Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Search Engine Marketing (SEM) Specialist Job Description Template

Job Brief

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links

Requirements

  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • BS/MS degree in Marketing or a quantitative, test-driven field

Search Engine Marketing (SEM) Specialist Job Description Examples

Search Engine Marketing Specialist - Marketing - FT Days • Sanford Health

Create Your Career With Us!

Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint...

Facility: Remote NE (Central Time)

Location: City - Remo...

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SEM Specialist • Tower Marketing

JOB DESCRIPTION

Tower Marketing is seeking an SEM Specialist who is passionate about all things surrounding organic and paid search marketing. Bachelor’s degree in marketing OR more than two years experience in digital marketing and / or SEO and PPC is preferred...

The SEM Specialist is a mix of independent consultant and interdependent team player. They will be responsible for the planning a...

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Manager - Search Engine Marketing (SEM) • New Engen, Inc.

You know when you’re scrolling through your social media feed and come across an eye-catching ad? There's a good chance it was one of ours! New Engen is an integrated marketing agency using always-on, cross channel marketing experimentation to drive business results for our brands – big and small. Our mission is to Elevate Marketing Teams – so why not start with our own? With minimal funding to...

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Search Engine Marketing Specialist • Sanford Health

Create Your Career With Us!

Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint...

Facility: Remote NE (Central Time)

Location: City - Remo...

Read more