Use this Search Engine Optimization (SEO) Specialist job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
A Search Engine Optimization (SEO) Specialist is responsible for improving a website's visibility and ranking in search engine results pages (SERPs). On a day-to-day basis, their tasks typically include:
Keyword Research: Identifying relevant keywords and phrases based on user search intent and industry trends.
On-Page Optimization: Optimizing website pages, including meta tags, headings, content, and images, to make them more search engine friendly.
Off-Page Optimization: Building high quality backlinks through strategies such as link building, guest posting, and social bookmarking to increase website authority.
Content Optimization: Analyzing and optimizing website content by incorporating target keywords, ensuring readability, and improving user engagement.
Technical SEO: Conducting site audits to identify and resolve technical issues that may affect search engine crawling and indexing, such as broken links, duplicate content, or page load speed.
Performance Monitoring: Analyzing website traffic and search engine rankings using tools like Google Analytics, Search Console, and other SEO software to track progress and identify areas of improvement.
Competitor Analysis: Researching and analyzing competitor websites to identify opportunities, compare performance, and stay updated with industry trends.
SEO Reporting: Preparing regular reports and presentations for clients or management to summarize SEO performance, key metrics, and future recommendations.
Staying Updated: Keeping up-to-date with search engine algorithms and industry changes to ensure SEO strategies are effective and compliant with best practices.
Collaboration: Working with content creators, developers, and marketing teams to implement SEO best practices and ensure alignment with overall marketing strategies.
Overall, the day-to-day work of an SEO Specialist involves a combination of research, analysis, optimization, and reporting to improve website visibility and drive organic traffic to achieve business objectives.
Job Description
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