Search Engine Optimization (SEO) Specialist Job Description Template

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Search Engine Optimization (SEO) Specialist Job Description Template

What is a Search Engine Optimization (SEO) Specialist?

A Search Engine Optimization (SEO) Specialist is a professional who specializes in optimizing websites to improve their visibility and organic search rankings on search engine result pages (SERPs). Their primary goal is to drive more organic traffic to a website, generate leads, and increase conversions.

SEO Specialists have expertise in various techniques and strategies related to on-page optimization, off-page optimization, keyword research, content optimization, technical SEO, link building, and more. They constantly stay updated with search engine algorithm changes and industry trends to implement effective optimization strategies.

SEO Specialists can work in a range of industries, as every industry benefits from having an online presence and improving search rankings. They may work for digital marketing agencies, website development companies, e-commerce businesses, online content publishers, or in-house marketing teams of various organizations. Some specialists may also work as freelancers, offering their services to multiple clients across different industries.

Search Engine Optimization (SEO) Specialist Job Description Template

Job Brief

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.


  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.


  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field

What does Search Engine Optimization (SEO) Specialist do?

A Search Engine Optimization (SEO) Specialist is responsible for improving a website's visibility and ranking in search engine results pages (SERPs). On a day-to-day basis, their tasks typically include:

  1. Keyword Research: Identifying relevant keywords and phrases based on user search intent and industry trends.

  2. On-Page Optimization: Optimizing website pages, including meta tags, headings, content, and images, to make them more search engine friendly.

  3. Off-Page Optimization: Building high quality backlinks through strategies such as link building, guest posting, and social bookmarking to increase website authority.

  4. Content Optimization: Analyzing and optimizing website content by incorporating target keywords, ensuring readability, and improving user engagement.

  5. Technical SEO: Conducting site audits to identify and resolve technical issues that may affect search engine crawling and indexing, such as broken links, duplicate content, or page load speed.

  6. Performance Monitoring: Analyzing website traffic and search engine rankings using tools like Google Analytics, Search Console, and other SEO software to track progress and identify areas of improvement.

  7. Competitor Analysis: Researching and analyzing competitor websites to identify opportunities, compare performance, and stay updated with industry trends.

  8. SEO Reporting: Preparing regular reports and presentations for clients or management to summarize SEO performance, key metrics, and future recommendations.

  9. Staying Updated: Keeping up-to-date with search engine algorithms and industry changes to ensure SEO strategies are effective and compliant with best practices.

  10. Collaboration: Working with content creators, developers, and marketing teams to implement SEO best practices and ensure alignment with overall marketing strategies.

Overall, the day-to-day work of an SEO Specialist involves a combination of research, analysis, optimization, and reporting to improve website visibility and drive organic traffic to achieve business objectives.

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