Digital Media Specialist Job Description Template

Use this Digital Media Specialist job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Digital Media Specialist Job Description Template

Job Brief

We are looking for a qualified Digital media specialist to join our team. You will lead our marketing efforts using new media and digital tools.

If you know how to creatively handle various online marketing tools, like websites, podcasts and blogs, this position is for you. You will work with different teams to coordinate our marketing, advertising and promotional activities.

Ultimately, you should be able to promote our company and increase client engagement.


  • Design digital media campaigns aligned with business goals
  • Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
  • Manage end-to-end digital projects
  • Establish our web presence to boost brand awareness
  • Maintain a strong online company voice through social media
  • Liaise with Marketing, Sales and Product development teams to ensure brand consistency
  • Suggest and implement direct marketing methods to increase profitability
  • Monitor ROI and KPIs
  • Stay up-to-date with digital media developments


  • Proven work experience as a Digital media specialist or Digital marketing manager
  • Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
  • Experience with visual communication principles
  • Familiarity with web design and content management systems
  • Excellent analytical and project management skills
  • An ability to multitask and perform under tight deadlines
  • Strong verbal and written communication skills
  • BSc degree in Marketing, Digital media or relevant field
  • Additional qualification in web design or animation is a plus

What does Digital Media Specialist do?

A Digital Media Specialist is responsible for managing and implementing various digital media activities across multiple platforms. On a day-to-day basis, their tasks may include:

  1. Developing and implementing digital media strategies: They collaborate with the marketing team to create and execute effective digital media campaigns in line with the organization's goals. This may involve planning the content, selecting the appropriate platforms, and defining target audiences.

  2. Content creation and management: They create and curate engaging and relevant content for digital media platforms such as websites, social media, blogs, and email campaigns. They ensure the content is consistent with the brand's voice and guidelines. They may also collaborate with designers and copywriters to create multimedia assets.

  3. Social media management: They manage various social media platforms, including creating and scheduling posts, monitoring engagement and analytics, responding to comments and messages, and staying updated with social media trends and best practices. They may also run paid social media advertising campaigns.

  4. Digital advertising and SEO: They plan and execute digital advertising campaigns, including search engine marketing (SEM), display advertising, and retargeting. They also optimize website content and structure for search engine optimization (SEO) to improve organic search rankings.

  5. Analytics and reporting: They track and analyze key performance indicators (KPIs) to measure the effectiveness of digital media efforts. They use analytics tools to monitor website traffic, social media engagement, ad performance, and other relevant metrics. They create reports to evaluate the success of campaigns and make data-driven recommendations for improvement.

  6. Stay updated with industry trends: They stay up-to-date with the latest trends and advancements in digital media, including new platforms, tools, and techniques. They continuously educate themselves on emerging technologies and industry best practices, and implement innovative ideas.

Overall, a Digital Media Specialist plays a crucial role in optimizing online presence and engagement, reaching target audiences, and driving brand awareness and customer acquisition through various digital media channels.

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