Digital Account Manager Job Description Template

Use this Digital Account Manager job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Digital Account Manager Job Description Template

Job Brief

We are looking for a talented Digital account manager to join our team. You will manage our client portfolio to help our clients improve their web presence.

As a Digital account manager, you should have solid experience in marketing with a customer service approach. You should also have a clear idea of how digital tools add value to company strategy and performance.

Ultimately, you should be able to contribute to business growth through creating and maintaining long-term client relationships.

Responsibilities

  • Act as the point of contact for clients for digital management matters
  • Build strong, long-term client relationships and maintain frequent contact
  • Set digital strategies for your assigned customers, considering their specific requirements
  • Suggest, design and implement digital projects to increase customer ROI
  • Address client queries effectively and in a timely manner
  • Optimize web content to increase traffic and improve SEO
  • Present social media strategies to clients
  • Report on web performance metrics
  • Analyze digital campaigns success
  • Stay up-to-date with digital technology trends

Requirements

  • Proven work experience as a Digital account manager
  • Hands on experience with SEO/SEM and CRM software
  • Experience implementing and optimizing Google Adwords campaigns
  • In-depth understanding of online marketing tools and social media platforms
  • Experience with customer service and account management
  • Excellent verbal and written communication skills
  • Strong analytical skills
  • BSc degree in Marketing or relevant field

What does Digital Account Manager do?

A Digital Account Manager is responsible for managing and maintaining client relationships in the digital marketing space. On a day-to-day basis, a Digital Account Manager may:

  1. Communicate with clients: This involves regular communication with clients to understand their needs, objectives, and goals. It also includes providing updates on campaign progress and discussing strategies to meet their business objectives.

  2. Conduct meetings and presentations: Digital Account Managers often conduct meetings and presentations to pitch new ideas, review campaign performance, or discuss marketing strategies with clients. They may also lead client training sessions on new marketing tools or technologies.

  3. Coordinate with internal teams: Digital Account Managers act as a liaison between clients and internal teams, such as creative, SEO, PPC, and social media teams. They collaborate with these teams to ensure campaign performance, resolve issues, and implement client objectives.

  4. Develop marketing strategies: Digital Account Managers work with clients to develop and execute digital marketing strategies. This involves conducting market research, competitor analysis, and identifying target audiences to create effective campaigns.

  5. Analyze campaign performance: Digital Account Managers analyze campaign performance data, such as website and social media analytics, to track progress and optimize strategies. They provide clients with regular reports, highlighting key metrics and recommendations for improvement.

  6. Budget management: Digital Account Managers are often responsible for managing budgets and accounts. This includes tracking expenses, optimizing spending, and ensuring campaigns are within the allocated budget.

  7. Stay updated on industry trends: To stay competitive, Digital Account Managers keep abreast of industry trends, changes in algorithms, and new marketing technologies. They continuously educate themselves to provide clients with the most effective strategies and solutions.

  8. Upsell and maintain client satisfaction: Digital Account Managers identify upsell opportunities and work towards increasing account value. They ensure clients are satisfied with the services provided and maintain strong relationships to facilitate long-term partnerships.

Overall, a Digital Account Manager combines knowledge of digital marketing, strong communication skills, and strategic thinking to successfully manage client accounts and drive business growth.