Digital Account Manager Job Description Template
What is a Digital Account Manager?
Digital account managers are responsible for managing client relationships, developing digital marketing strategies, overseeing campaign execution, and analyzing performance metrics. They ensure client satisfaction and drive business growth through effective digital solutions.
A bachelor's degree in marketing, business, or a related field is typically required. Strong communication skills and experience with digital marketing tools are also essential.
Digital Account Manager Job Description Template
Job Brief
We are looking for a talented Digital account manager to join our team. You will manage our client portfolio to help our clients improve their web presence.
As a Digital account manager, you should have solid experience in marketing with a customer service approach. You should also have a clear idea of how digital tools add value to company strategy and performance.
Ultimately, you should be able to contribute to business growth through creating and maintaining long-term client relationships.
Responsibilities
- Act as the point of contact for clients for digital management matters
- Build strong, long-term client relationships and maintain frequent contact
- Set digital strategies for your assigned customers, considering their specific requirements
- Suggest, design and implement digital projects to increase customer ROI
- Address client queries effectively and in a timely manner
- Optimize web content to increase traffic and improve SEO
- Present social media strategies to clients
- Report on web performance metrics
- Analyze digital campaigns success
- Stay up-to-date with digital technology trends
Requirements
- Proven work experience as a Digital account manager
- Hands on experience with SEO/SEM and CRM software
- Experience implementing and optimizing Google Adwords campaigns
- In-depth understanding of online marketing tools and social media platforms
- Experience with customer service and account management
- Excellent verbal and written communication skills
- Strong analytical skills
- BSc degree in Marketing or relevant field
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