Email Marketing Manager Job Description

Use this Email Marketing Manager job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Email Marketing Manager

Email Marketing Manager responsibilities


Email Marketing Manager Job Description Template

Job Brief

We are looking for a talented Email marketing manager to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters.

If you’re interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you. As an Email marketing manager, your role is to reach customers through email campaigns and inform them about new products and events.

Ultimately, you should be able to promote our brand and ensure our customers stay in touch with our company updates.


  • Identify target audience and grow our email list
  • Design and implement direct email marketing campaigns
  • Proofread emails for clarity, grammar and spelling
  • Ensure mobile-friendly email templates
  • Write newsletters including all company updates
  • Upgrade our email templates using graphics, personalization and advanced features
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • Create email databases for lead generation
  • Analyze campaign performance and suggest improvements
  • Report on sales revenue generated from email marketing efforts
  • Ensure emails follow industry policies and best practices


  • Proven work experience as an Email marketing manager or Digital marketing specialist
  • Hands on experience with HTML and content management systems
  • Proficiency in marketing automation technology
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills
  • Strong project management skills
  • An ability to work under tight deadlines
  • BSc degree in Marketing or relevant field

Email Marketing Manager Job Description Examples

Experienced Email Marketing Manager • Upwork

Pipsqueaks is an online children's company that offers eco-friendly bamboo viscose pajamas and loungewear. We specialize in offering fun, bold, modern designs.


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E-Mail Marketing Manager • Arrow Electronics, Inc.

Position:E-Mail Marketing ManagerJob Description...

SiliconExpert, leading component intelligence and services company, is looking for an energized and skilled Email Marketing Manager to create funnels and email marketing campaigns aligned to our target customer and prospect buyer's journey-from the "Welcome" email sequence through to "Sales" emails-the email marketer addresses the user's ne...

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Email Marketing Manager • MI Group USA

JOB DESCRIPTION:This role is responsible for managing email marketing campaigns for companies both internally and externally. Your specific responsibilities are to supervise marketing content, develop and deploy advertisements for promotions and events, and track the results of marketing campaigns. Your duties may also include creating content for email marketing campaigns or managing a team o...

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Email Marketing Manager • Imagine Learning


Position at Imagine Learning...

Great Purpose. Great People.At Imagine Learning we ignite learning breakthroughs. It drives everything we do. We innovate together to support educators in creating those special moments when students experience the joy of learning at its best. We serve more than 10 million students and partner with more than 7,500 school districts nationwide.


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