Digital Marketing Manager Job Description

Use this Digital Marketing Manager job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Digital Marketing Manager

What does Digital Marketing Manager do?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Digital Marketing Manager responsibilities

  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Maintaining our social media presence across all digital channels
  • Measuring and reporting on the performance of all digital marketing campaigns

Digital Marketing Manager Job Description Template

Job Brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.


  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Digital Marketing Manager Job Description Examples

Senior Marketing Manager (Digital) • RQI Partners LLC

This posting will close to applications on July 26, 2022.

Helping Save More Lives...

That s our mission. It s our business. We are seeking team players who are passionate about making a commitment to our mission and making it their business.

RQI Partners, a partnership between the American Heart Association and Laerdal Medical, is growing and seeking qualified candidates to propel a bigger, ...

Read more
Digital Marketing Manager • Upwork

We have an opportunity available for our Digital Marketing Manager position. Qualified Candidates must have outstanding communication skills and detail oriented.We appreciate our employees’ hard work. That’s why we are proud to offer...- Competitive Wages

  • A comprehensive benefits package that includes:

o Paid Holidays

o Paid Vacation

o Medical, Dental, and Vision InsuranceObjectives o...

Read more
Digital Marketing Manager Virtual USA 1312795 • PeopleScout

PeopleScout is looking for an experienced Digital Marketing Manager to join our Marketing & Communications team. This role is key to our marketing strategy and will involve managing digital channels and implementing and optimizing campaigns. In this role, the Digital Marketing Manager will collaborate with the MarCom team and internal stakeholders to shape digital strategy and design campaigns....

Read more
Digital Marketing Manager • SecZetta

SecZetta is currently searching for a digital marketing expert who is driven by ---

The Digital Marketing Manager’s primary responsibility is to grow industry awareness and drive product consideration leveraging a well-defined digital marketing strategy that encompasses social media, digital advertising...

In this role you will

Website• Manage the day-to-day website strategy, user experienc...

Read more