Marketing Analyst Job Description Template

What is a Marketing Analyst?

Marketing analysts are responsible for analyzing market trends, conducting competitor analysis, developing marketing strategies, and measuring campaign effectiveness. They must have strong analytical skills and a keen understanding of market dynamics.

A bachelor's degree in marketing, business, or a related field is typically required. Proficiency in data analysis tools and software is also essential.

Marketing Analyst Job Description Template

Job Brief

We are looking for a Marketing Analyst who’ll research and identify ways to build our brand and acquire new clients.

Marketing Analyst responsibilities include tracking advertising costs, researching consumer behavior and exploring market trends and opportunities. To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data.

Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.

Responsibilities

Analyze sales funnels and customer intent
Measure ROI of online and offline advertising campaigns
Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
Track email campaign metrics (delivery, open, click-through rates)
Monitor budget distribution and performance of paid ad campaigns
Conduct competitive research and analyze benchmarking data
Recommend website and campaign optimizations
Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
Work closely with sales and marketing teams to identify opportunities for new client acquisition