Marketing Analyst Job Description

Use this Marketing Analyst job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Marketing Analyst

Marketing Analyst responsibilities

  • Analyzing sales funnels and customer intent
  • Measuring performance of online and offline campaigns
  • Reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagement

Marketing Analyst Job Description Template

Job Brief

We are looking for a Marketing Analyst who’ll research and identify ways to build our brand and acquire new clients.

Marketing Analyst responsibilities include tracking advertising costs, researching consumer behavior and exploring market trends and opportunities. To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data.

Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.


  • Analyze sales funnels and customer intent
  • Measure ROI of online and offline advertising campaigns
  • Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
  • Track email campaign metrics (delivery, open, click-through rates)
  • Monitor budget distribution and performance of paid ad campaigns
  • Conduct competitive research and analyze benchmarking data
  • Recommend website and campaign optimizations
  • Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
  • Work closely with sales and marketing teams to identify opportunities for new client acquisition


  • Work experience as a Marketing Analyst or similar role
  • Expertise in Google Analytics
  • In-depth understanding of SEM campaign strategies and SEO practices
  • Experience with PPC campaigns
  • Good knowledge of MS Excel
  • Analytical abilities
  • BSc in Marketing or relevant field

Marketing Analyst Job Description Examples

Digital Marketing Analyst Wanted • Upwork

We are looking for a smart, experienced and awesome Digital Marketing Analyst to support one of our rockstar clients!

In this role, you will...

• Manage sales projections• Resolve various issues: conversion rate problems, attribution issues• Identify and track key metrics for client/company success, etc. CRM management (data movement/ETL)• Perform a comparison of data and analysis across ...

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Ecommerce Marketing Analyst • Piping Rock Health Products

We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!

We reward the hard work of our team members with fun and exciting company events, Picnic, BBQ Packages, Holiday Celebrations, and associate referral bonuses...

Piping Rock Health Products, founded in 2011, winning Long Island s Top Workplaces Award four years in a row, is supported by a group of vitami...

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Marketing Analyst Consultant • Aquent

Location:REMOTEJob Terms...TemporarySalary:W2, Hourly - depends on experienceStart date:August 2022Posted By:Kimberley StrayerDate:03/11/2022Job Description:

Our Fortune 20 client is seeking a Marketing Analyst to join their team. In this Consultant position, you will produce B2B marketing campaign analytics across their Marketing teams. You will be responsible for creating B2B cam...

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Marketing Analyst • GoHealth Urgent Care


The Marketing Analyst is responsible for tracking, measuring, and reporting on marketing performance across all GoHealth Urgent Care markets nationwide while recommending areas of improvement across digital marketing operations. The role will oversee marketing analytics, including evaluating business performance, identifying key drivers and opportunities, conducting proactive and.....

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