Marketing Analyst Job Description Template

Use this Marketing Analyst job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.

Marketing Analyst Job Description Template

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Job Brief

We are looking for a Marketing Analyst who’ll research and identify ways to build our brand and acquire new clients.

Marketing Analyst responsibilities include tracking advertising costs, researching consumer behavior and exploring market trends and opportunities. To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data.

Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.

Responsibilities

  • Analyze sales funnels and customer intent
  • Measure ROI of online and offline advertising campaigns
  • Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
  • Track email campaign metrics (delivery, open, click-through rates)
  • Monitor budget distribution and performance of paid ad campaigns
  • Conduct competitive research and analyze benchmarking data
  • Recommend website and campaign optimizations
  • Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
  • Work closely with sales and marketing teams to identify opportunities for new client acquisition

Requirements

  • Work experience as a Marketing Analyst or similar role
  • Expertise in Google Analytics
  • In-depth understanding of SEM campaign strategies and SEO practices
  • Experience with PPC campaigns
  • Good knowledge of MS Excel
  • Analytical abilities
  • BSc in Marketing or relevant field

What does Marketing Analyst do?

A Marketing Analyst is responsible for collecting and analyzing data to help businesses make informed decisions about their marketing strategies. On a day to day basis, a Marketing Analyst may:

  1. Collect data: Gather information from various sources such as surveys, market research reports, social media analytics, website analytics, and customer databases.

  2. Analyze data: Use statistical techniques and data analysis tools to interpret the data and identify trends, patterns, and insights. This can involve using software such as Excel, SPSS, or Python for data analysis.

  3. Create reports: Prepare reports or presentations summarizing the findings from the data analysis. These reports may include charts, graphs, and visualizations to present the information in a clear and concise manner.

  4. Monitor performance: Track and evaluate the effectiveness of marketing campaigns, promotions, and initiatives. This can involve monitoring key performance indicators (KPIs) such as return on investment (ROI), customer acquisition, conversion rates, and revenue growth.

  5. Conduct competitor analysis: Keep track of competitors' marketing activities and strategies to identify opportunities and potential threats in the market. This can involve monitoring competitor campaigns, pricing strategies, product positioning, and market share.

  6. Provide insights and recommendations: Based on the analysis and findings, provide actionable insights and recommendations to improve marketing strategies and optimize marketing activities. This can involve suggesting changes to campaign targeting, messaging, creative content, or media allocation.

  7. Collaborate with cross-functional teams: Work closely with marketing managers, product managers, sales teams, and other stakeholders to gather data requirements, align marketing goals, and support decision-making processes.

  8. Stay updated with industry trends: Stay abreast of the latest marketing trends, technology advancements, and analytical tools to continuously enhance skills and knowledge in the field.

Overall, the role of a Marketing Analyst involves leveraging data to support marketing decision-making, track performance, measure effectiveness, and drive marketing strategy improvements.

Marketing Analyst Job Description Examples

Analyst, Marketing Science• Deutsch LA

Analyst, Marketing Science

We have a need on our team for an analyst to support key clients. The right person for this job will blend exceptional analytical skills with curiosity...

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Growth Marketing Analyst• Aquent

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Marketing Analyst• Vetsource

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Marketing Analyst• QSC

Overview

The Marketing Analyst will be responsible for building and maintaining the digital marketing automation and optimization capabilities for the Q-SYS Marketing Team. Under the guidance of the Senior Digital Marketing & Global Communications Manager, the Marketing Analyst builds automated campaigns, develops measurable KPI metrics and benchmarks digital capabilities, and identify... oppo...

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