Brand Ambassador Job Description Template

What is a Brand Ambassador?

Brand ambassadors are responsible for promoting a company's products or services, representing the brand at events, engaging with customers on social media, and providing feedback to the marketing team. They must have excellent communication skills and a strong understanding of the brand they represent.

A brand ambassador's key education requirement is typically a high school diploma or equivalent. Additional job requirements may include prior experience in marketing or sales and a charismatic personality.

Brand Ambassador Job Description Template

Job Brief

We are looking for an enthusiastic Brand Ambassador to be the face of our company and promote our products and services.

If you enjoy communicating with customers both online and offline, we would like to meet you. To be a successful Brand Ambassador, you will need to attend trade shows and events to showcase our company. You should also be an excellent social media user, with the ability to advertise our products and answer client queries online.

Ultimately, you should be able to increase our company’s brand awareness and generate new sales opportunities.

Responsibilities

Post about our products/services online (e.g. social media and forums)
Create, share and respond to online reviews
Participate in trade shows as a spokesperson for our company
Network and build trusting relationships with potential customers
Thoroughly understand our products and services to inform potential customers
Use word-of-mouth marketing techniques, like referring our company to friends
Monitor online comments and respond or forward to the Marketing department
Assist in organizing marketing events
Track customers’ preferences and suggest advertising and positioning ideas
Provide feedback to the Marketing and Product departments regarding customers’ requests
Track and report on competitors’ marketing activities