Brand Ambassador Job Description Template

Use this Brand Ambassador job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Brand Ambassador Job Description Template

Job Brief

We are looking for an enthusiastic Brand Ambassador to be the face of our company and promote our products and services.

If you enjoy communicating with customers both online and offline, we would like to meet you. To be a successful Brand Ambassador, you will need to attend trade shows and events to showcase our company. You should also be an excellent social media user, with the ability to advertise our products and answer client queries online.

Ultimately, you should be able to increase our company’s brand awareness and generate new sales opportunities.


  • Post about our products/services online (e.g. social media and forums)
  • Create, share and respond to online reviews
  • Participate in trade shows as a spokesperson for our company
  • Network and build trusting relationships with potential customers
  • Thoroughly understand our products and services to inform potential customers
  • Use word-of-mouth marketing techniques, like referring our company to friends
  • Monitor online comments and respond or forward to the Marketing department
  • Assist in organizing marketing events
  • Track customers’ preferences and suggest advertising and positioning ideas
  • Provide feedback to the Marketing and Product departments regarding customers’ requests
  • Track and report on competitors’ marketing activities


  • Proven work experience as a Brand Ambassador, Promoter or similar role
  • Strong social media presence on multiple platforms
  • Experience creating online content
  • Familiarity with scheduling tools for social media, like Hootsuite and Buffer
  • Excellent communication skills
  • Professional attitude
  • An outgoing, friendly personality, and a desire to meet new people
  • Experience in retail sales is a plus
  • BSc in Marketing or relevant degree

What does Brand Ambassador do?

A Brand Ambassador's day-to-day activities can vary depending on the specific role and the company they work for, but here are some common tasks:

  1. Product Promotion: Brand Ambassadors are responsible for promoting the company's products or services to potential customers. They may use various marketing strategies, such as social media campaigns, events, product demonstrations, or creating content to generate brand awareness.

  2. Relationship Building: They focus on building positive relationships with customers, potential clients, and stakeholders. This includes engaging with customers online or in-person, answering inquiries, providing product information, and ensuring customer satisfaction.

  3. Market Research: Brand Ambassadors often gather market intelligence by monitoring competitors, identifying trends, and providing feedback to their company. They may also conduct surveys or interviews to gather valuable insights into customer preferences and needs.

  4. Training and Education: They may participate in training sessions to enhance their product knowledge and stay updated on industry trends. Brand Ambassadors may also be responsible for training and educating employees or sales representatives on the company's products or services.

  5. Event Management: Some Brand Ambassadors are involved in planning and executing events related to the company's brand promotion. This can include trade shows, product launches, community events, or sponsorships. They may coordinate logistics, set up promotional materials, and interact with attendees.

  6. Content Creation: Brand Ambassadors often create content such as blog posts, social media posts, videos, or photos to promote the brand and engage with customers. They may also collaborate with influencers and content creators to amplify the brand's reach.

  7. Reporting and Analysis: Brand Ambassadors may be responsible for tracking and reporting on key performance indicators (KPIs) such as reach, engagement, and sales metrics. Analyzing data helps them gain insights into the effectiveness of their marketing strategies and make data-driven decisions for further improvement.

Overall, Brand Ambassadors act as advocates for their company, creating positive experiences for customers, and increasing brand visibility and loyalty.

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