Key Account Manager Job Description Template

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Key Account Manager Job Description Template

Job Brief

We are looking for a skilled Key Account Manager to oversee the relationship’s of the company with its most important clients. You will be responsible for obtaining and maintaining long term key customers by comprehending their requirements.

The ideal candidate will be be apt in building strong relationships with strategic customers. You will be able to identify needs and requirements to promote our company’s solutions and achieve mutual satisfaction.

The goal is to contribute in sustaining and growing our business to achieve long-term success.

Responsibilities

  • Develop trust relationships with a portfolio of major clients to ensure they do not turn to competition
  • Acquire a thorough understanding of key customer needs and requirements
  • Expand the relationships with existing customers by continuously proposing solutions that meet their objectives
  • Ensure the correct products and services are delivered to customers in a timely manner
  • Serve as the link of communication between key customers and internal teams
  • Resolve any issues and problems faced by customers and deal with complaints to maintain trust
  • Play an integral part in generating new sales that will turn into long-lasting relationships
  • Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics

Requirements

  • Proven experience as key account manager
  • Experience in sales and providing solutions based on customer needs
  • Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels
  • Excellent organizational skills
  • Ability in problem-solving and negotiation
  • BSc/BA in business administration, sales or relevant field

What does Key Account Manager do?

A Key Account Manager (KAM) is responsible for managing relationships and ensuring the satisfaction of key clients within a company. On a day-to-day basis, a KAM typically engages in the following activities:

  1. Relationship management: Building and maintaining strong relationships with key clients through regular communication, meetings, and networking. This involves understanding their needs and expectations, as well as providing personalized solutions and support.

  2. Account planning: Developing strategic plans and goals for each key account. This includes analyzing the performance of the account, identifying growth opportunities, and creating action plans to maximize sales and profitability.

  3. Sales and business development: Collaborating with the sales team to identify opportunities for cross-selling and upselling to key accounts. A KAM may also be involved in negotiations, contract renewal discussions, and pricing strategies to ensure the long-term profitability of the account.

  4. Customer support: Acting as the primary point of contact for key clients, a KAM addresses any concerns or issues they may have. They work closely with internal teams such as customer service, marketing, and product development to provide effective solutions and ensure client satisfaction.

  5. Strategic analysis: Conducting market research, competitor analysis, and assessing industry trends to stay up-to-date and provide valuable insights to key clients. This helps in identifying potential risks and opportunities for the client's business.

  6. Reporting: Preparing reports and presentations to track the performance of key accounts and demonstrate value to internal stakeholders. These reports may include sales figures, account growth, customer feedback, and market analysis.

  7. Collaboration: Working with internal teams to align strategies and ensure the smooth execution of key account plans. This requires close collaboration with sales, marketing, product development, and customer service teams to meet client expectations and deliver results.

Overall, a Key Account Manager focuses on building strong client relationships, driving sales growth, and providing personalized support to key clients.