Field Sales (Outside Sales) Representative Job Description Template

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Field Sales (Outside Sales) Representative Job Description Template

What is a Field Sales (Outside Sales) Representative?

Field sales representatives are responsible for identifying potential customers, meeting with clients in person, presenting products or services, and closing sales deals. They often travel within a designated territory to build relationships and achieve sales targets.

A bachelor's degree in business or a related field is typically required. Strong communication and negotiation skills are essential.

Field Sales (Outside Sales) Representative Job Description Template

Job Brief

We are looking for a competitive Field Sales Representative to develop sales strategies and attract new clients. The successful salesperson will source new sales opportunities and close sales to achieve quotas. The successful candidate will play a key role in increasing income and revenue by managing and negotiating with clients, generating leads, qualifying prospects and managing sales of products and services. As an outside Sales Representative, or Sales Agent, they will also research sales competition.


  • “Get the sale” using various customer sales methods (door-to-door, cold calling, presentations etc)
  • Forecast sales, develop “out of the box” sales strategies/models and evaluate their effectiveness
  • Evaluate customers skills, needs and build productive long lasting relationships
  • Meet personal and team sales targets
  • Research accounts and generate or follow through sales leads
  • Attend meeting, sales events and trainings to keep abreast of the latest developments
  • Report and provide feedback to management using financial statistical data
  • Maintain and expand client database within your assigned territory


  • Proven sales experience
  • Track record of over-achieving quota
  • Experience working with or similar CRM
  • Familiarity with different sales techniques and pipeline management
  • Computer use competency
  • Strong communication, negotiation and interpersonal skills
  • Self motivated and driven
  • BA/BS degree or equivalent

What does Field Sales (Outside Sales) Representative do?

A Field Sales Representative, also known as an Outside Sales Representative, is responsible for actively seeking out and engaging with prospective customers in a designated territory to sell products or services. On a day-to-day basis, their activities may include:

  1. Prospecting: Researching and identifying potential customers or leads within their assigned territory, such as through cold calling, networking, referrals, or attending trade shows.

  2. Appointment setting: Scheduling meetings with potential clients to present products or services, understand their needs, and offer solutions.

  3. Client meetings: Conducting face-to-face meetings with clients to demonstrate products, explain features and benefits, answer questions, negotiate terms, and close deals.

  4. Relationship building: Building long-term relationships with clients by providing excellent customer service, addressing concerns, providing after-sales support, and ensuring client satisfaction.

  5. Product knowledge: Maintaining a deep understanding of the products or services being sold in order to effectively communicate their value proposition and answer customer inquiries.

  6. Territory management: Efficiently managing and organizing their assigned territory by planning routes, prioritizing leads, and maximizing time and resources to meet sales targets.

  7. Sales administration: Updating customer records, tracking sales activities, and preparing reports on sales performance, market trends, and competitor activities.

  8. Collaboration: Collaborating with the sales team, marketing department, and other relevant departments to align sales strategies, share market insights, and provide feedback on products or services.

  9. Continual learning: Staying updated on industry trends, competitor activities, and new product developments to enhance product knowledge and sales techniques.

  10. Travel: Since Field Sales Representatives operate outside the office, they often spend a significant amount of time traveling to meet clients and attend industry events.

Overall, a typical day for a Field Sales Representative involves a combination of prospecting, client meetings, relationship-building, sales activities, and administrative tasks. The specific tasks may vary depending on the company, industry, and individual sales targets.

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