National Sales Manager Job Description

Use this National Sales Manager job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.

What is a National Sales Manager?

A National Sales Manager is a senior-level professional responsible for leading and overseeing the sales operations of a company on a national level. They are responsible for developing and implementing sales strategies and goals, managing and motivating sales teams, analyzing market trends and customer needs, establishing and maintaining relationships with key clients, and ensuring the company meets its sales targets.

The industry in which a National Sales Manager works can vary depending on the company they are employed in. They can be found in a wide range of industries, including manufacturing, retail, wholesale, pharmaceuticals, technology, consumer goods, automotive, financial services, and many others.

What does National Sales Manager do?

A National Sales Manager is responsible for overseeing and managing the sales operations of a company on a national level. On a day-to-day basis, their tasks may include:

  1. Setting sales targets: They establish sales goals and targets for the national sales team based on the company's overall objectives and market conditions.

  2. Developing sales strategies: They develop and implement effective sales strategies to achieve the desired targets and drive revenue growth.

  3. Monitoring performance: They closely track and analyze sales data to monitor the team's performance against the set targets. They identify areas of improvement and take corrective measures when necessary.

  4. Managing the sales team: They provide leadership and guidance to the national sales team, including setting clear expectations, providing training and coaching, and motivating the team members to achieve their sales goals.

  5. Collaborating with other departments: They work closely with other departments, such as marketing, product development, and operations, to ensure alignment of sales strategies with the company's overall objectives.

  6. Building and maintaining customer relationships: They establish and maintain strong relationships with key customers and clients, including conducting meetings, negotiations, and addressing any concerns or issues.

  7. Conducting market research: They stay updated on market trends, customer preferences, and competitor activities through market research and analysis. They use this information to identify new sales opportunities and to enhance the company's competitive position.

  8. Budgeting and forecasting: They develop sales budgets and forecasts, considering factors such as market conditions, historical data, and input from the sales team. They regularly review and adjust the budgets based on actual sales performance.

  9. Reporting and analysis: They prepare and present regular sales reports and analysis to the senior management, providing insights into sales performance, market trends, and potential growth opportunities.

Overall, the responsibilities of a National Sales Manager involve driving sales growth, managing and motivating the sales team, building and maintaining relationships with customers, and continuously improving sales strategies and processes.

What skills are needed to be a National Sales Manager?

  • Leadership: Ability to lead and inspire a sales team, set sales targets, and motivate team members to achieve goals.
  • Strategic Thinking: Capability to analyze market trends, identify opportunities, and develop effective sales strategies.
  • Sales Expertise: In-depth knowledge of sales techniques, processes, and best practices to grow revenue and drive sales performance.
  • Communication: Excellent verbal and written communication skills to effectively convey sales strategies, objectives, and expectations to the sales team and other stakeholders.
  • Negotiation: Strong negotiation skills to secure deals, build partnerships, and optimize sales agreements with clients and suppliers.
  • Relationship-building: Ability to establish and nurture relationships with key clients, develop a strong network, and leverage connections for business growth.
  • Analytical Thinking: Proficiency in analyzing sales data, market research, and performance metrics to identify areas for improvement and make data-driven decisions.
  • Project Management: Skill in coordinating and managing multiple sales projects simultaneously, ensuring on-time delivery and successful execution.
  • Team Collaboration: Ability to collaborate with cross-functional teams, such as marketing and operations, to align sales strategies with overall business objectives.
  • Adaptability: Capacity to adapt to changing market dynamics, customer needs, and business priorities to drive growth in a competitive environment.
National Sales Manager

National Sales Manager duties and responsibilities

Top 3-7 Duties of a National Sales Manager1. Developing and implementing sales strategies: The national sales manager is responsible for creating and executing sales strategies to achieve the company's revenue goals. This involves analyzing market trends, identifying new sales opportunities, and setting sales targets.2. Leading and managing the sales team: The national sales manager oversees the sales team, providing guidance, coaching, and training to ensure that they perform at their best. They are responsible for setting sales targets, monitoring performance, and addressing any performance issues.3. Building and maintaining client relationships: The national sales manager establishes and nurtures relationships with key clients to ensure customer satisfaction and loyalty. They collaborate with the marketing team to develop effective sales presentations and proposals, and negotiate contracts and agreements with clients.4. Analyzing sales data and market trends: The national sales manager analyzes sales data and market trends to gain insights into the performance of the sales team and the effectiveness of sales strategies. They use these insights to make informed decisions and adjustments to improve sales performance.5. Monitoring competitors: The national sales manager keeps track of competitor activity, including pricing, products, and sales strategies. They use this information to identify competitive advantages and adjust their sales strategies accordingly.6. Collaborating with other departments: The national sales manager works closely with other departments, such as marketing, product development, and finance, to ensure alignment and collaboration in achieving sales objectives. They provide input on product development, pricing, and promotional strategies.7. Reporting and presenting sales performance: The national sales manager is responsible for regularly reporting on sales performance to senior management. They prepare and deliver presentations that highlight key achievements, challenges, and proposed action plans to improve sales performance.

Qualifications required to be National Sales Manager

The qualifications required for a National Sales Manager may vary depending on the company and industry. However, some common qualifications typically include:

  1. Education: A bachelor's degree in business administration, marketing, or a related field is often required. Some companies may prefer candidates with a master's degree or an MBA.

  2. Experience: Typically, candidates are expected to have significant experience in sales management, preferably in a national or regional capacity. This may include experience in B2B or B2C sales, strategic planning, team management, and achieving sales targets.

  3. Leadership and managerial skills: A National Sales Manager should have strong leadership and managerial skills to effectively lead and motivate a sales team. This includes the ability to hire, train, and develop sales staff, as well as manage overall sales performance.

  4. Industry knowledge: A deep understanding of the industry in which the company operates is crucial. This includes knowledge of market trends, competitor analysis, and customer behavior in order to develop strategic sales plans and meet objectives.

  5. Strong communication and interpersonal skills: National Sales Managers need excellent communication skills to effectively communicate with team members, senior management, and clients. They should also have strong negotiation and presentation skills.

  6. Analytical skills: The ability to analyze sales data, track key performance indicators, and make data-driven decisions is important for a National Sales Manager. This includes the ability to identify sales trends, evaluate sales strategies, and adjust plans as needed.

  7. Results-oriented: A National Sales Manager should be highly motivated, driven, and results-oriented. They should have a proven track record of meeting or exceeding sales targets and achieving revenue goals.

  8. Adaptability and problem-solving skills: National Sales Managers should be able to adapt to changing market conditions and client needs. They should also possess strong problem-solving skills to address sales challenges and overcome obstacles.

  9. Computer literacy: Proficiency in using sales management software, customer relationship management (CRM) systems, and Microsoft Office tools is often required.

These qualifications can vary significantly depending on the specific industry and company, so it's important to carefully review the job requirements and tailor your qualifications accordingly.

National Sales Manager Job Description Template


Job Brief

We are looking for an experienced National sales manager to contribute to our company’s sales objectives. Your responsibilities include supervising the sales team and building long-term client relationships.

As a National sales manager, you should use your creativity and thorough knowledge of sales processes to provide innovative ideas for business growth. Communication and team management skills are also essential for this position.

Ultimately, you should aspire to develop and maintain successful relationships with large, distributed customers.


  • Develop and implement effective sales strategies
  • Lead nationwide sales team members to achieve sales targets
  • Establish productive and professional relationships with key personnel in assigned customer accounts
  • Negotiate and close agreements with large customers
  • Monitor and analyze performance metrics and suggest improvements
  • Prepare monthly, quarterly and annual sales forecasts
  • Perform research and identify new potential customers and new market opportunities
  • Provide timely and effective solutions aligned with clients’ needs
  • Liaise with Marketing and Product Development departments to ensure brand consistency
  • Stay up-to-date with new product launches and ensure sales team members are on board


  • Proven work experience as a National sales manager
  • Experience managing a high performance sales team
  • Knowledge of CRM software and Microsoft Office Suite
  • An ability to understand and analyze sales performance metrics
  • Solid customer service attitude with excellent negotiation skills
  • Strong communication and team management skills
  • Analytical skills with a problem-solving attitude
  • Availability to travel as needed
  • BSc degree in Sales, Business Administration or relevant field

What are some qualities of a good National Sales Manager?

A good National Sales Manager should possess a combination of leadership, communication, and strategic skills. Firstly, strong leadership skills are crucial for guiding and motivating the sales team towards achieving organizational goals. The National Sales Manager should be able to inspire and influence team members to perform at their best. Additionally, effective communication skills are essential for building relationships with clients, understanding their needs, and conveying clear objectives to the sales team. The ability to listen actively, negotiate, and present ideas clearly is essential for success in this role. Furthermore, strategic thinking and analytical skills are key to developing sales plans and identifying new market opportunities. The National Sales Manager should be able to analyze market trends, gather data, and make informed decisions that drive sales growth. Adaptability and resilience are also desirable qualities, as the sales landscape can be dynamic and challenging. Overall, a good National Sales Manager should possess a strong leadership presence, excellent communication skills, strategic thinking abilities, and the ability to adapt to changing market conditions.

What are the salary expectations of National Sales Manager?

The salary expectations for a National Sales Manager can vary based on factors such as the size of the company, industry, location, and years of experience. However, on average, the salary range for a National Sales Manager can be between $80,000 to $150,000 per year. Higher salaries may be offered for candidates with exceptional qualifications, extensive experience, or who are responsible for managing large national sales teams. It's important to note that these figures are just estimates and can vary depending on various factors.

Who does National Sales Manager report to?

Typically, the National Sales Manager reports to the Director of Sales or the Vice President of Sales. They work closely with various teams and departments such as the sales team, marketing department, product development, operations, and senior management. Additionally, they may collaborate with customer service, finance, and human resources to ensure alignment of sales strategies and goals with the overall business objectives.

Last Updated 26 Sep, 2023

National Sales Manager Job Description Examples

National Sales Manager- West• Dirty Hands

This is a fully remote position with an annual starting base salary of $100,000 and is eligibility for an annual bonus. Higher salary is available based on experience.


Dirty Hands Growth Services provides brands with customized sales and distribution management aimed to accelerate strategic growth within the Natural and Organic retail space. The National Sales Manager role is respo...

Read more
National Sales Manager, K-12 Education• Partner in Publishing

Partner in Publishing is searching for a National Sales Manager, K-12 Education (US) on behalf of our client, an established and growing business offering career education, job preparation and life skills programs for all learners, including those with special needs and at risk.

The role reports to the President...

The National Sales Manager is responsible for developing and overseeing a tale...

Read more
National Sales Manager• CPS, Inc.

• Direct and monitor all sales activities for the region, maintaining accountability for required budgets and sales targets• Manage RSM, NAM, CAM performance by setting clear expectations and promoting a high-performance, accountable culture.• Serves as the Senior Field Level Manager of our Sales Agency (Manufacturer's Reps) Partners by setting clear expectations and promoting a... high-perfo...

Read more
National Sales Manager• Simply Driven Executive Search


The National Sales Manager is responsible for managing the sales and account management teams of the company. The manager will have a strong understanding of building and maintaining existing customer relationships and the drive to seek new opportunities showcasing an exceptional product. The National Sales Manager will be an influential sales leader and will assist the VP of... M...

Read more
Find candidate emails
on Linkedin

Gather verified email addresses & phone numbers directly from LinkedIn, reach out, and see when candidates open your emails.

Get Started Free