National Sales Manager Job Description Template

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National Sales Manager Job Description Template

What is a National Sales Manager?

National Sales Managers are responsible for overseeing the sales operations across the country, developing and implementing sales strategies, managing regional sales teams, and analyzing market trends to identify opportunities for growth. They ensure that sales targets are met and maintain relationships with key clients.

A National Sales Manager typically holds a bachelor's degree in business administration, marketing, or a related field. They often require several years of experience in sales management and a proven track record of achieving sales targets.

National Sales Manager Job Description Template

Job Brief

We are looking for an experienced National sales manager to contribute to our company’s sales objectives. Your responsibilities include supervising the sales team and building long-term client relationships.

As a National sales manager, you should use your creativity and thorough knowledge of sales processes to provide innovative ideas for business growth. Communication and team management skills are also essential for this position.

Ultimately, you should aspire to develop and maintain successful relationships with large, distributed customers.


  • Develop and implement effective sales strategies
  • Lead nationwide sales team members to achieve sales targets
  • Establish productive and professional relationships with key personnel in assigned customer accounts
  • Negotiate and close agreements with large customers
  • Monitor and analyze performance metrics and suggest improvements
  • Prepare monthly, quarterly and annual sales forecasts
  • Perform research and identify new potential customers and new market opportunities
  • Provide timely and effective solutions aligned with clients’ needs
  • Liaise with Marketing and Product Development departments to ensure brand consistency
  • Stay up-to-date with new product launches and ensure sales team members are on board


  • Proven work experience as a National sales manager
  • Experience managing a high performance sales team
  • Knowledge of CRM software and Microsoft Office Suite
  • An ability to understand and analyze sales performance metrics
  • Solid customer service attitude with excellent negotiation skills
  • Strong communication and team management skills
  • Analytical skills with a problem-solving attitude
  • Availability to travel as needed
  • BSc degree in Sales, Business Administration or relevant field

What does National Sales Manager do?

A National Sales Manager is responsible for overseeing and managing the sales operations of a company on a national level. On a day-to-day basis, their tasks may include:

  1. Setting sales targets: They establish sales goals and targets for the national sales team based on the company's overall objectives and market conditions.

  2. Developing sales strategies: They develop and implement effective sales strategies to achieve the desired targets and drive revenue growth.

  3. Monitoring performance: They closely track and analyze sales data to monitor the team's performance against the set targets. They identify areas of improvement and take corrective measures when necessary.

  4. Managing the sales team: They provide leadership and guidance to the national sales team, including setting clear expectations, providing training and coaching, and motivating the team members to achieve their sales goals.

  5. Collaborating with other departments: They work closely with other departments, such as marketing, product development, and operations, to ensure alignment of sales strategies with the company's overall objectives.

  6. Building and maintaining customer relationships: They establish and maintain strong relationships with key customers and clients, including conducting meetings, negotiations, and addressing any concerns or issues.

  7. Conducting market research: They stay updated on market trends, customer preferences, and competitor activities through market research and analysis. They use this information to identify new sales opportunities and to enhance the company's competitive position.

  8. Budgeting and forecasting: They develop sales budgets and forecasts, considering factors such as market conditions, historical data, and input from the sales team. They regularly review and adjust the budgets based on actual sales performance.

  9. Reporting and analysis: They prepare and present regular sales reports and analysis to the senior management, providing insights into sales performance, market trends, and potential growth opportunities.

Overall, the responsibilities of a National Sales Manager involve driving sales growth, managing and motivating the sales team, building and maintaining relationships with customers, and continuously improving sales strategies and processes.

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