Business Development Representative Job Description Template

Use this Business Development Representative job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Business Development Representative Job Description Template

Job Brief

We are looking for a Business Development Representative to act as the liaison between our Marketing and Sales teams. Your role will be to seek new business opportunities by contacting and developing relationships with potential customers.

To be successful in this role, you should have previous experience developing leads from marketing campaigns and meeting sales quotas. You will use your communication skills to cultivate strong relationships with customers, from first contact until you close the deal. You will also ensure proper after-sales service. If you are motivated and results-driven, and enjoy working in a team environment, we’d like to meet you.

Ultimately, you will boost sales and contribute to our long-term business growth.


  • Qualify leads from marketing campaigns as sales opportunities
  • Contact potential clients through cold calls and emails
  • Present our company to potential clients
  • Identify client needs and suggest appropriate products/services
  • Customize product solutions to increase customer satisfaction
  • Build long-term trusting relationships with clients
  • Proactively seek new business opportunities in the market
  • Set up meetings or calls between (prospective) clients and Account Executives
  • Report to the Business Development Manager on (weekly/monthly/quarterly) sales results
  • Stay up-to-date with new products/services and new pricing/payment plans


  • Proven work experience as a Business Development Representative, Sales Account Executive or similar role
  • Hands-on experience with multiple sales techniques (including cold calls)
  • Track record of achieving sales quotas
  • Experience with CRM software (e.g. Salesforce)
  • Familiarity with MS Excel (analyzing spreadsheets and charts)
  • Understanding of sales performance metrics
  • Excellent communication and negotiation skills
  • Ability to deliver engaging presentations
  • BSc degree in Marketing, Business Administration or relevant field

What does Business Development Representative do?

A Business Development Representative (BDR) is responsible for finding and cultivating new business opportunities for a company. On a day to day basis, a BDR typically engages in the following activities:

  1. Prospecting: Identifying potential customers or clients through various channels such as cold calling, email campaigns, networking events, and social media.

  2. Lead Generation: Researching and qualifying leads to determine their potential fit with the company's products or services.

  3. Initial Outreach: Reaching out to leads via phone, email, or social media to initiate conversations and gauge their interest in learning more about the company's offerings.

  4. Conducting Meetings: Setting up and conducting introductory meetings or demos with qualified leads to present the company's products or services, explain their benefits, and address any questions or concerns.

  5. Follow-up: Following up with leads after initial meetings to answer any additional questions, provide further information, and nurture relationships.

  6. Sales Collaboration: Collaborating with the sales team to hand off qualified leads and provide any necessary background information or context to facilitate the sales process.

  7. Pipeline Management: Tracking and managing leads in CRM systems or other tools, updating prospect information, and ensuring accurate and timely reporting.

  8. Market Research: Staying up to date with industry trends, competitor analysis, and market conditions to enhance prospecting strategies and generate targeted leads.

  9. Relationship Building: Building and maintaining relationships with potential and existing clients through regular communication, keeping them updated on relevant industry news, events, or product/service developments.

  10. Reporting and Analysis: Providing timely reports and analysis to management, tracking key metrics and benchmarks, and identifying areas for improvement in the sales process.

Overall, the goal of a Business Development Representative is to generate new business opportunities, create brand awareness, and help drive revenue growth for the company.