Sales Training Specialist Job Description Template

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Sales Training Specialist Job Description Template


Job Brief

We are looking for a Sales training specialist to coordinate and support our sales team. Your duties include scheduling and overseeing all training programs and identifying training needs. You’ll also be responsible for ensuring new employees receive proper training to meet their responsibilities successfully.

Our ideal candidate understands our company objectives and suggests ideas to achieve them through sales training. For this position, you should combine excellent organization skills with an ability to interact with your team members and motivate them to succeed.

Ultimately, you should be able to ensure our sales team is fully educated, to perform at a high level and increase customer satisfaction.


  • Design quality sales training programs within budget limitations
  • Schedule individual and team training plans on a regular basis
  • Evaluate strengths and weaknesses to identify training needs
  • Oversee training material and suggest improvements
  • Choose the most appropriate training method per case (e.g. on-the-job training, seminars and simulations)
  • Design onboarding session for new hires and sales trainees.
  • Evaluate sales team performance to ensure incorporation of taught techniques
  • Report on training program effectiveness
  • Create an open-communication climate and gather team members’ preferences for potential training
  • Maintain updated curriculum database and training record
  • Stay up-to-date with employee development trends


  • Proven work experience as a Sales training specialist or Sales training coordinator
  • Extensive knowledge of learning principles and modern training techniques
  • An ability to manage the full training cycle
  • Experience with learning management software
  • Proficiency in MS Office
  • Understanding of sales process, preferably with customer service experience
  • Excellent communication and presentation skills
  • Strong organizational and team management skills
  • BSc degree in Education, Human Resources or relevant field
  • Additional certification in training is a plus

What does Sales Training Specialist do?

A Sales Training Specialist is responsible for ensuring that the sales team is equipped with the necessary knowledge, skills, and tools to effectively sell products or services. On a day to day basis, their responsibilities may include:

  1. Designing and developing training programs: They create and update training materials, including presentations, manuals, and online modules, to educate sales representatives on product knowledge, sales techniques, and customer engagement strategies.

  2. Conducting training sessions: They deliver training sessions to sales teams, either in-person or through virtual platforms, to teach them how to present products effectively, overcome objections, negotiate deals, and close sales. They may also provide individual coaching or mentorship to sales representatives.

  3. Assessing training needs: They analyze the skills and knowledge gaps within the sales team and identify areas for improvement. This may involve conducting surveys, observing sales calls or presentations, or collecting feedback from sales managers to determine where additional training is required.

  4. Evaluating training effectiveness: They assess the impact of training programs by measuring key performance indicators such as sales revenue, conversion rates, customer satisfaction, or sales team feedback. This helps them identify the effectiveness of training initiatives and make necessary adjustments.

  5. Staying updated: They keep abreast of industry and market trends, new sales methodologies, and sales technologies. This ensures they have the latest information to incorporate into their training materials and programs.

  6. Collaborating with stakeholders: They work closely with sales and marketing teams, as well as product managers, to understand product specifications, sales targets, and customer profiles. They also collaborate with sales managers to address specific training needs of individual team members.

  7. Tracking training compliance: They monitor sales representatives' participation in training programs and ensure that they complete required courses or certifications within specified time frames.

  8. Conducting follow-up and support: They provide ongoing support to sales representatives by answering questions, providing additional resources, or clarifying training concepts. They may also conduct follow-up sessions or refresher training to reinforce learning.

  9. Analyzing and reporting: They analyze training data and generate reports to measure the effectiveness of training initiatives, track sales team progress, and identify areas of improvement.

Overall, a Sales Training Specialist plays a crucial role in enhancing the sales team's skills and knowledge, ultimately driving revenue growth for the organization.

Sales Training Specialist Job Description Examples

Sales Trainer• Isoplexis Corporation

Sales Trainer

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Sales Training Specialist• PolyNovo Limited


The Sales Training Specialist will be tasked with assisting our Manager of Professional Education in building a world-class training program. They will help design and deliver high-value content curated for a high-performing medical device sales team. They will embrace evidence-based approaches to adult learning and seek to equip the sales team with the knowledge and... conf...

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Training Specialist - Call Center Sales• PCI not the big company

Trainer - Call Center Sales - Work from home

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The Inside Sales Trainer acts as the liaison into PCI by equipping training associates with knowledge regarding the company’s history, culture, clients, products, and practices. Successful Inside Sales Trainers will consistently see growth in managed associate...

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Product Training Specialist• MacQueen Equipment Group


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From small beginnings back in 1961, MacQueen evolved to what it is today: the premier dealer, supplier, and partner to private companies and municipalities throughout the Midwest. With over a dozen locations, we service cities, towns, and businesses by providing the street sweepers, sewer cleaners, garbage trucks, snow removal equipment and vacuum excavators tha...

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