Sales Director Job Description Template

Use this Sales Director job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Sales Director Job Description Template

Job Brief

We are looking for a high-performing Sales Director. The successful candidate will meet our customer acquisition and revenue growth objectives.

Sales director responsibilities include developing key growth sales strategies, tactics and action plans. Successful execution of these strategies is required to achieve your financial targets. Sales director duties will include hitting annual targets, building relationships and understanding customer trends.


  • Own and hit/exceed annual sales targets within assigned territory and accounts
  • Develop and execute strategic plan to achieve sales targets and expand our customer base
  • Build and maintain strong, long-lasting customer relationships
  • Partner with customers to understand their business needs and objectives
  • Effectively communicate the value proposition through proposals and presentations
  • Understand category-specific landscapes and trends
  • Reporting on forces that shift tactical budgets and strategic direction of accounts


  • Proven sales executive experience, meeting or exceeding targets
  • Previous experience as a sales executive, sales manager or sales and marketing director
  • Ability to communicate, present and influence all levels of the organization, including executive and C-level
  • Proven ability to drive the sales process from plan to close
  • Proven ability to articulate the distinct aspects of products and services
  • Proven ability to position products against competitors
  • Demonstrable experience as head of sales, developing client-focused, differentiated and achievable solutions
  • Excellent listening, negotiation and presentation skills
  • Excellent verbal and written communications skills
  • BA/BS degree or equivalent

What does Sales Director do?

A Sales Director typically manages and leads a team of sales professionals to achieve sales targets and drive revenue growth for a company. On a day-to-day basis, their responsibilities may include:

  1. Setting sales targets: They establish sales goals and objectives for the team, taking into account market conditions, customer demands, and company goals.

  2. Monitoring sales activities: They closely track the progress of the sales team, reviewing individual and team performance metrics, such as sales quotas, revenue, conversion rates, and customer satisfaction.

  3. Coaching and training: They provide guidance, support, and ongoing training to sales team members, helping them improve their selling techniques, product knowledge, and overall performance.

  4. Sales strategy development: They develop and refine sales strategies and tactics to maximize revenue generation, optimize market opportunities, and stay ahead of the competition.

  5. Sales forecasting and budgeting: They analyze sales data and market trends to forecast future sales and plan budget allocations accordingly.

  6. Collaborating with other departments: They work closely with marketing, product development, customer service, and other departments to align sales efforts with overall business objectives, ensure effective lead generation, and improve customer satisfaction.

  7. Building and managing customer relationships: They cultivate and maintain relationships with key customers, participating in sales meetings and negotiations to close important deals and foster long-term partnerships.

  8. Business development: They identify and pursue sales opportunities, such as partnerships, new markets, and new client segments, to expand the company's customer base and sales channels.

  9. Performance evaluation: They conduct performance reviews for sales team members, providing constructive feedback and recognizing top performers.

  10. Market research and analysis: They stay updated on industry trends, competitors' activities, and market conditions, using this information to adapt sales strategies and leverage market opportunities.

Overall, a Sales Director plays a critical role in driving the sales function of an organization, ensuring consistent revenue growth, and fostering strong customer relationships.