SEO Manager Job Description Template

Use this SEO Manager job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.

SEO Manager Job Description Template


Job Brief

We are looking for an SEO Manager to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. You’ll also oversee paid search campaigns to ensure their success.

We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role.

Your goal will be to ensure that content is search-engine friendly and optimized to increase our company’s profitability.


  • Develop and execute successful SEO strategies
  • Manage team of SEO Specialists
  • Conduct keyword research to guide content teams
  • Review technical SEO issues and recommend fixes
  • Optimize website content, landing pages and paid search copy
  • Direct off-page optimization projects (e.g. link-building)
  • Collect data and report on traffic, rankings and other SEO aspects
  • Work with social media and PPC teams to optimize campaigns
  • Keep abreast of SEO and integrated marketing trends


  • Proven experience as SEO Manager, SEM Manager or similar role
  • Knowledge of standard and current SEO practices
  • Knowledge of HTML/CSS
  • Experience with SEO reporting
  • Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
  • Excellent communication skills
  • Strong organizational and leadership skills
  • Analytical mindset with numerical aptitude
  • BSc/BA in Marketing, Business or related field

What does SEO Manager do?

A SEO (Search Engine Optimization) Manager is responsible for developing and implementing strategies to improve a website's ranking on search engine results pages. On a day-to-day basis, a SEO Manager typically performs the following tasks:

  1. Keyword Research: Researching and identifying relevant keywords and phrases that users are likely to search for.

  2. On-Page Optimization: Optimizing web pages by improving meta tags, headings, content, internal linking, and other elements to make them more search engine friendly.

  3. Off-Page Optimization: Building high-quality backlinks through strategies like content promotion, outreach, and guest posting, to enhance the website's authority and visibility.

  4. Content Management: Developing and optimizing content for both search engines and users, ensuring it is relevant, informative, and engaging. This might involve writing, editing, or coordinating with content creators.

  5. Performance Monitoring: Analyzing website performance using tools like Google Analytics to track key metrics such as organic traffic, bounce rate, and conversion rates. Taking actions based on the data to improve performance.

  6. Technical SEO: Managing technical aspects of the website, such as optimizing site speed, fixing broken links, improving mobile-friendliness, and ensuring proper crawling and indexing by search engines.

  7. Competitor Analysis: Conducting research on competitors' SEO strategies, analyzing their success, and identifying opportunities for improvement.

  8. Reporting: Preparing reports to showcase key performance indicators and presenting findings to stakeholders or clients. Explaining progress, accomplishments, and recommending future strategies.

  9. Staying Up-to-Date: Staying informed about the latest trends, algorithms, and best practices in the field of SEO. Keeping up with industry news and attending conferences or workshops.

Overall, a SEO Manager focuses on enhancing a website's visibility in search engine results, driving organic traffic, and improving the site's overall performance.

SEO Manager Job Description Examples

Seo Manager- Remote• Universal Technical Institute, Inc.


The SEO (Search Engine Optimization) Manager will drive the coordination and implementation of the SEO and SEM strategies to drive new customer acquisition, revenue growth, and improved profitability for Universal Technical Institute. This data-driven, analytical individual will manage SEO campaigns and develop content marketing strategies that result in a search lift for our blog and...

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Seo Manager• Goldstein Group Communications

Successful digital marketing agency with expanding national client roster seeks a polished and experienced online marketing professional who is deeply embedded in organic search optimization. This is an exciting position with direct client contact at high levels on the client side, and it requires someone who is adept at showing demonstrated improvements in organic rankings and traffic. If you’...

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Seo Manager• PlushCare

Join us in helping people live healthier, happier & longer lives

PlushCare, an Accolade company (NASDAQ: ACCD), is a Silicon Valley-based virtual primary care platform transforming the healthcare industry by making exceptional healthcare more accessible, convenient, and affordable. Since 2015, we've connected hundreds of thousands of patients throughout the United States with world-class... ph...

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Seo Manager• Upwork

We are seeking a highly motivated and experienced SEO Manager to join our team


  • Develop and implement SEO strategies to drive organic traffic to clients in various industries websites

  • Conduct keyword research to identify relevant search terms and analyze trends. Having independent access to Semrush and.or Ahrefs is essential.

  • Optimise website content and metadata to...

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