Media Buyer Job Description

Use this Media Buyer job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Media Buyer

Media Buyer responsibilities

  • Developing effective media buying strategies
  • Negotiating ad space and time slots with various media outlets
  • Participating in media planning to identify target audiences and craft effective campaigns

Media Buyer Job Description Template

Job Brief

We are looking for a Media Buyer to negotiate and buy advertising inventory for clients. You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices.

In this role, you should be an effective negotiator, critical thinker and able to establish trust and build rapport with clients and media professionals. If you’re knowledgeable about current media channels and advertising options, we’d like to meet you.

Your goal will be to optimize ad exposure and outdo competition while staying within budgets.

Responsibilities

  • Help identify target audiences and plan media campaigns
  • Compare and negotiate rates, ad space and airtime
  • Optimize plans and budgets according to the best media mix
  • Prepare schedules and adjust when needed
  • Experiment with new platforms and channels
  • Ensure ads are creative and displayed appropriately
  • Monitor costs and return on investment (ROI)
  • Report to clients and build long-term relationships

Requirements

  • Proven experience as Media Buyer or similar role; experience in digital media is preferred
  • Familiarity with media-buying, planning and research
  • Interest in following advertising and media trends
  • Working knowledge of media analytics software (e.g. comScore)
  • Excellent communication and negotiation skills
  • Organizational and multitasking abilities
  • Attention to detail
  • Critical thinking skills
  • BSc/BA in Marketing, Advertising or related field

Media Buyer Job Description Examples

Digital Media Buyer (Remote) • J.B. Hunt Transport, Inc.

Job Title:Digital Media Buyer (Remote...Department:Sales, Marketing & Product Management

Country:United States of America

State/Province:Arkansas

City:Lowell

Full/Part Time:Full time

Job Summary:J.B. Hunt is expanding our digital team! This team will collaborate on campaign management, data analysis, and digital strategy to drive strong results for J.B. Hunt.

We're hiring a Digit...

Read more
Senior Media Buyer - 100% REMOTE • Jobot

Growing advertising agency looking for a skilled Media Buyer with planning experience to join their team and hit the ground running!

This Jobot Job is hosted by Roxy Kupfert...

Are you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume.

Salary $65,000 - $85,000 per year

A Bit About Us

We are a growing, long standing advertising agency looking for a sharp 100% R...

Read more
Associate Media Buyer • Yahoo

Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful... con...

Read more
Senior Media Buyer - 100% REMOTE • Jobot

Growing advertising agency looking for a skilled Media Buyer with planning experience to join their team and hit the ground running!

This Jobot Job is hosted by Roxy Kupfert...

Are you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume.

Salary $65,000 - $85,000 per year

A Bit About Us

We are a growing, long standing advertising agency looking for a sharp 100% R...

Read more