Media Buyer duties and responsibilities
- Developing effective media buying strategies
- Negotiating ad space and time slots with various media outlets
- Participating in media planning to identify target audiences and craft effective campaigns
Media Buyer Job Description Template
Job Brief
We are looking for a Media Buyer to negotiate and buy advertising inventory for clients. You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices.
In this role, you should be an effective negotiator, critical thinker and able to establish trust and build rapport with clients and media professionals. If you’re knowledgeable about current media channels and advertising options, we’d like to meet you.
Your goal will be to optimize ad exposure and outdo competition while staying within budgets.
Responsibilities
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships
Requirements
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software (e.g. comScore)
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
- BSc/BA in Marketing, Advertising or related field
Jobs similar to Media Buyer
Media Buyer Job Description Examples
Employees at Quad thrive at the intersection of thinking, making and marketing. As we continue to take the bold steps necessary to transform our offering, our goal is to provide our clients with the most powerful integrated marketing platform. We’re all partners in our company, committed to do the right thing, trusting the process, innovating for the future, growing the business, believing in.....
Position: Associate Media Buyer
Department: AE Media Solutions...
Overview
As an Associate Media Buyer, you will work closely with the Radio and TV Media Buying team. This team’s goal is to serve and support our clients through the media buying process. Our Associates are helping research different radio and television markets to find the best option when placing ads and broadcast shows on t...
Position: Media Buyer
Location: Fully Remote...
Starts: Week of Jan. 9, 2023
Duration: 20 hours weekly ongoing
Status: Freelance/ possible Full-Time
Rate: $40.00-$45.00/hour
Our client is looking for a part time Media Buyer. This role will be fully remote, 20 hours weekly and must have own equipment. This will be ongoing and a potential freelance to hire role.
Starts week of Jan, 9th
Me...
Channel Factory is looking for a highly analytical and results-driven professional who is excited by the video advertising space and working with Fortune 500 clients. This person has a passion for analytics, creativity, and technical details! This individual goes above and beyond in their day-to-day, and strives to consistently exceed the expectations of their clients and fellow team members......
on Linkedin
Gather verified email addresses & phone numbers directly from LinkedIn, reach out, and see when candidates open your emails.
Get Started Free