Media Director Job Description Template

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Media Director Job Description Template

Job Brief

We are looking for an experienced Media Director to design and implement advertising campaigns that promote our company.

If you have previous Marketing experience building effective promotional strategies, we would like to meet you. To be successful in this role, you should be familiar with different media types, from offline advertising sites (like magazine and billboards) to digital channels.

Ultimately, you should increase the public’s interest in our products/services through thoughtful media campaigns and ensure our advertising costs are within budget.

Responsibilities

  • Determine the best media outlet mix for promotional strategies
  • Monitor online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards)
  • Regularly report advertising campaign results (including revenues and costs)
  • Optimize advertising strategies for varying audiences and channels
  • Design and review advertising budgets in collaboration with the Marketing Director
  • Negotiate with media channels to close competitive deals
  • Prepare additional promotional projects to support new product launches
  • Create new campaigns to reach a broader audience
  • Ensure a cohesive advertising message across campaigns
  • Build long-term relationships with media influencers to promote our brand

Requirements

  • Proven work experience as a Media Director, Media Planner or similar role
  • Knowledge of different types of media channels
  • Demonstrable experience with building effective advertising campaigns
  • Familiarity with digital marketing
  • Working knowledge of analytics tools (e.g. GfK MRI, Moat and Nielsen IMS)
  • Experience with budget planning and KPIs
  • Ability to manage and combine data
  • Strong decision-making skills
  • Excellent communication skills
  • BSc in Marketing, Business Administration or similar field

What does Media Director do?

A Media Director is responsible for leading and overseeing all aspects of media planning and buying activities for a company or organization. On a day-to-day basis, their tasks may include:

  1. Developing media strategies: Media Directors work closely with the marketing team to understand the company's goals and objectives. They research target audiences, analyze industry trends, and develop comprehensive media strategies to reach the right audience with the most effective channels.

  2. Managing media budgets: Media Directors are responsible for managing the media budgets allocated for advertising and marketing campaigns. They ensure that budgets are used efficiently and effectively across various media channels.

  3. Planning media campaigns: Based on the media strategy, Media Directors plan the distribution of advertising content across various media channels such as television, radio, print, digital, and social media. They determine the appropriate timing and frequency of ads to optimize reach and impact.

  4. Negotiating with media vendors: Media Directors establish and maintain relationships with media vendors, including TV networks, radio stations, print publications, digital platforms, and advertising agencies. They negotiate media rates, placements, and partnerships to secure the best value for their budget.

  5. Analyzing campaign performance: Media Directors monitor and analyze the performance of media campaigns. They use various analytical tools and metrics to gauge the effectiveness of different media channels, evaluate audience engagement, and measure the return on investment (ROI) for advertising efforts.

  6. Optimizing media plans: Based on the analysis of campaign performance, Media Directors make data-driven decisions to optimize media plans. They may reallocate budgets, adjust media mix, or modify targeting strategies to improve results and achieve campaign objectives.

  7. Managing media team: Media Directors typically oversee a team of media planners and buyers. They provide guidance, mentorship, and performance evaluations to ensure the team is effectively executing media strategies and achieving target outcomes.

  8. Staying updated on industry trends: Media Directors stay abreast of evolving media trends, technology advancements, and industry best practices. They actively research and attend conferences, seminars, and webinars to constantly improve their knowledge and stay ahead in the media landscape.

Overall, a Media Director plays a critical role in maximizing a company's visibility, reach, and effectiveness through strategic media planning, execution, and optimization.

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