Media Assistant Job Description Template

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Media Assistant Job Description Template

What is a Media Assistant?

Media assistants are responsible for supporting media campaigns, coordinating with media outlets, managing social media accounts, and assisting with content creation. They must have strong organizational skills and attention to detail.

A bachelor's degree in communications, marketing, or a related field is typically required. Experience with media software and digital marketing tools is often preferred.

Media Assistant Job Description Template

Job Brief

We are looking for a Media Assistant to provide administrative support to our media operations. You’ll track advertising projects from start to finish to ensure efficiency and accurate record-keeping.

In this role, you should be well-organized with strong research skills and an eye for detail. If you’re also familiar with media-buying and enjoy working in a fast-paced environment, we’d like to meet you.


  • Help media buyers and planners develop, execute and monitor media plans
  • Prepare reports, letters and other paperwork
  • Proofread and revise contracts and agreements
  • Create and monitor media schedules
  • Ensure billing procedures run smoothly
  • Conduct research to collect useful media data (e.g. Nielsen ratings)
  • Resolve issues and help build strong relationships with media outlets
  • Take on buying tasks as assigned by the Media Buyer


  • Proven experience as a Media Assistant or other administrative role
  • Experience in digital advertising is a plus
  • Familiarity with media planning and buying
  • Proficient in MS Office; experience with media analytics software (e.g. comScore) preferred
  • Good research skills
  • Strong organizational and multitasking abilities
  • Excellent communication and teamwork skills
  • Ability to meet tight deadlines under minimal supervision
  • BSc/BA in Marketing, Advertising or similar field

What does Media Assistant do?

A Media Assistant typically performs various tasks and responsibilities on a daily basis, which may include:

  1. Supporting media planning and buying: Assisting with research and analysis to identify target audiences, market trends, and media opportunities. This could involve conducting competitive analyses, gathering data on audience demographics, and monitoring media performance.

  2. Managing media campaigns: Helping to execute media campaigns across different channels such as TV, radio, print, digital, and social media. This might involve liaising with media vendors to negotiate rates, coordinate schedules, and ensure the timely delivery of ads.

  3. Monitoring media performance: Tracking and analyzing campaign metrics and key performance indicators (KPIs) to evaluate the success of media strategies. This could include measuring reach and frequency, monitoring ad placements, and providing regular reports on campaign progress.

  4. Assisting with creative development: Collaborating with creative teams to develop and refine ad copy, visuals, and other creative assets. This might involve reviewing and providing feedback on creative concepts, ensuring they align with the media strategy and objectives.

  5. Managing media budgets: Helping to track and reconcile media expenditures against allocated budgets. This could involve processing invoices, maintaining financial records, and assisting with budget planning and forecasting.

  6. Researching industry trends: Staying updated on the latest media trends and technological advancements to identify innovative ideas and opportunities for clients. This could include attending industry events, reading industry publications, and conducting research on emerging media platforms.

  7. Providing administrative support: Assisting with various administrative tasks such as scheduling meetings, organizing files and documents, preparing presentations, and coordinating project timelines.

Overall, a Media Assistant plays a crucial role in supporting the media planning and buying processes, assisting in campaign execution, analyzing campaign performance, and providing administrative and research support to ensure the success of media initiatives.

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