Media Planner Job Description

Use this Media Planner job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Media Planner

Media Planner responsibilities

  • Identifying and understanding target audiences
  • Determining the most effective media mix to display ads
  • Coordinating, monitoring and evaluating media campaigns and strategies

Media Planner Job Description Template

Job Brief

We are looking for a Media Planner to shape and execute effective advertising campaigns. Your job will be to identify and reach target audiences, as well as evaluate campaign success.

To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential.

Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.

Responsibilities

  • Collect and analyze market data
  • Identify target audiences and understand their behavior and habits
  • Determine the best media outlet mix for our campaigns
  • Optimize ad campaigns according to geographic exposure, frequency, time spans and more
  • Allocate budgets and monitor costs
  • Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
  • Evaluate the success of media strategies and campaigns

Requirements

  • Proven experience as a Media Planner; experience in digital media is preferred
  • Broad knowledge of media channels
  • Familiarity with campaign evaluation metrics and media buying
  • Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)
  • Excellent communication and teamwork skills
  • An analytical mind with an aptitude for statistics and math
  • Strong decision-making skills
  • BSc/BA in Marketing, Business Administration or similar field

Media Planner Job Description Examples

Senior Media Planner • Mediahub

Position Overview

The Planning team builds and maintains strong client relationships. Their focus is to think strategically about the business, develop business by building opportunities and actively contribute to the planning process. This team effectively problem solves, generates innovative solutions and displays energy and passion for the work presented. Mediahub strives to challenge the.....

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Media Planner • Advantage Solutions

Summary:

Media Planner - Remote...

At our Company, we grow People, Brands, and Businesses! We are seeking a dynamic and talented Media Planner whose role is primarily responsible for total media planning and execution (traditional & digital channels) and services on the accounts assigned to him/her. They have experience and passion for the media space and love to learn. They are able to lead ...

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Media Planner (fully remote option available) • ad+one

Independent media agency in NYC is seeking a strong Media Planner with solid digital expertise to join its team. While the agency is located in Manhattan, this employee can work remotely from anywhere in the US. The role will focus in digital and candidates must have solid foundation in and proven ability to plan, execute and analyze digital campaigns across paid social, display, native and... ...

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Digital Media Planner-(Media Advertising) • Search Max, Inc

WHO WE ARE:

Fiercely independent. Passionately creative. Fueled by data...

WHO WE'RE LOOKING FOR:

Do you like working independently and are okay with doing the plans and being in the mix (from trafficking to reporting)?

Are you ready for more client exposure and taking ownership of your work?

This Sr. Media Planner role will primarily focus on digital planning and buying, especially within...

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