Media Planner Job Description

Use this Media Planner job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.

Media Planner

Media Planner duties and responsibilities

  • Identifying and understanding target audiences
  • Determining the most effective media mix to display ads
  • Coordinating, monitoring and evaluating media campaigns and strategies

Media Planner Job Description Template

Copy

Job Brief

We are looking for a Media Planner to shape and execute effective advertising campaigns. Your job will be to identify and reach target audiences, as well as evaluate campaign success.

To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential.

Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.

Responsibilities

  • Collect and analyze market data
  • Identify target audiences and understand their behavior and habits
  • Determine the best media outlet mix for our campaigns
  • Optimize ad campaigns according to geographic exposure, frequency, time spans and more
  • Allocate budgets and monitor costs
  • Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
  • Evaluate the success of media strategies and campaigns

Requirements

  • Proven experience as a Media Planner; experience in digital media is preferred
  • Broad knowledge of media channels
  • Familiarity with campaign evaluation metrics and media buying
  • Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)
  • Excellent communication and teamwork skills
  • An analytical mind with an aptitude for statistics and math
  • Strong decision-making skills
  • BSc/BA in Marketing, Business Administration or similar field
Last Updated 09 Jan, 2023

Media Planner Job Description Examples

Media Planner - 0676 (Remote, Co Or Remote, Usa)• Miles Partnership

Position Information & QualificationsAt Miles Partnership, we are passionate about travel and use the most effective, results-driven solutions to tell the stories of our destination clients and share experiences that inspire visitors. It’s an exciting time for us, as we continue to grow and add to our team. As such, we are currently seeking a Media Planner who demonstrates the following skills...

Read more
Paid Media Planner / Media Strategist• THE CHARLES

The Charles is seeking an experienced Paid Media Planner / Media Strategist. This role will serve as the point person on Paid Media accounts to identify opportunities for strategic partnership and client growth. You will partner with creative, finance and other planners to help clients achieve their business goals with marketing programs and creative campaigns. This is a key role and career... ...

Read more
Level 2 Media Planner/Strategist• Ackerman McQueen

Ackerman McQueen is looking to add a Level 2 Media Strategist with a passion for developing multi-channel marketing campaigns across paid, owned, and earned media. The Media Strategist will work across multiple account teams to serve as a trusted knowledge partner for preparing, evaluating, and engaging diverse marketing strategies to fit client needs. The ideal candidate for this role will be....

Read more
Manager, Integrated Media Planning• Quad

Employees at Quad thrive at the intersection of thinking, making and marketing. As we continue to take the bold steps necessary to transform our offering, our goal is to provide our clients with the most powerful integrated marketing platform. We’re all partners in our company, committed to do the right thing, trusting the process, innovating for the future, growing the business, believing in.....

Read more
Find candidate emails
on Linkedin

Gather verified email addresses & phone numbers directly from LinkedIn, reach out, and see when candidates open your emails.

Get Started Free