Media Planner Job Description

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Media Planner

Media Planner responsibilities

  • Identifying and understanding target audiences
  • Determining the most effective media mix to display ads
  • Coordinating, monitoring and evaluating media campaigns and strategies

Media Planner Job Description Template

Job Brief

We are looking for a Media Planner to shape and execute effective advertising campaigns. Your job will be to identify and reach target audiences, as well as evaluate campaign success.

To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential.

Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.


  • Collect and analyze market data
  • Identify target audiences and understand their behavior and habits
  • Determine the best media outlet mix for our campaigns
  • Optimize ad campaigns according to geographic exposure, frequency, time spans and more
  • Allocate budgets and monitor costs
  • Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
  • Evaluate the success of media strategies and campaigns


  • Proven experience as a Media Planner; experience in digital media is preferred
  • Broad knowledge of media channels
  • Familiarity with campaign evaluation metrics and media buying
  • Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)
  • Excellent communication and teamwork skills
  • An analytical mind with an aptitude for statistics and math
  • Strong decision-making skills
  • BSc/BA in Marketing, Business Administration or similar field

Media Planner Job Description Examples

Media Planner • Advantage Solutions


Media Planner - Remote...

At our Company, we grow People, Brands, and Businesses! We are seeking a dynamic and talented Media Planner whose role is primarily responsible for total media planning and execution (traditional & digital channels) and services on the accounts assigned to him/her. They have experience and passion for the media space and love to learn. They are able to lead ...

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Assistant media planner • Intermarkgroup

Quick Apply Full-time4 hours ago Full Job DescriptionPosted on June 17, 2022...We are looking for an Assistant Media Planner to join our team! The person in this role is responsible for supporting the Media Planners, Media Supervisors and Media Directors on assigned accounts throughout the media planning process. They will work closely with Media Planners and Media Supervisors to develop and...

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Media Planner (fully remote option available) • ad+one

Independent media agency in NYC is seeking a strong Media Planner with solid digital expertise to join its team. While the agency is located in Manhattan, this employee can work remotely from anywhere in the US. The role will focus in digital and candidates must have solid foundation in and proven ability to plan, execute and analyze digital campaigns across paid social, display, native and... ...

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Senior Media Planner • Mediahub

Position Overview

The Planning team builds and maintains strong client relationships. Their focus is to think strategically about the business, develop business by building opportunities and actively contribute to the planning process. This team effectively problem solves, generates innovative solutions and displays energy and passion for the work presented. Mediahub strives to challenge the.....

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