Sales Engineer Job Description Template

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Sales Engineer Job Description Template

What is a Sales Engineer?

Sales engineers are responsible for combining technical knowledge with sales skills, understanding customer needs, presenting technical solutions, and supporting the sales team. They often work closely with product development teams to ensure that products meet customer requirements.

A bachelor's degree in engineering or a related field is typically required. Strong communication skills and the ability to explain complex technical concepts to non-technical audiences are also essential.

Sales Engineer Job Description Template

Job Brief

We are looking for a seasoned, hardworking, smart and over achieving Sales Engineer with proven experience and a passion for selling technology solutions to senior executives.

You will be responsible for selling into new prospects as well as farming back into existing customers to ensure high renewal and customer satisfaction levels. Measures of success include new customer acquisition rates, renewal rates, up-selling, cross-selling, customer satisfaction and contribution to overall sales team and business success.


  • Support sales executives with solution selling into prospect account base
  • Partner with sales executives to plan, prepare and execute on strategic deals in complex sales cycles
  • Model the financial business case associated with each sales opportunity
  • Successfully match customer pain/requirements to proposed solutions
  • Create and deliver powerful presentations and demos that clearly communicate the uniqueness of the value proposition
  • Manage all technical aspects of RFP / RFI responses
  • Effectively communicate client needs to the R&D teams for future product enhancements
  • Collect and document competitive intelligence


  • Proven work experience as a Sales Engineer
  • Proven track record selling complex enterprise solutions
  • Ability to forge strong, long-lasting relationships with senior executives
  • Ability to creatively explain and present complex concepts in an easy to understand manner
  • Solid technical background with understanding and/or hands-on experience in software development and web technologies
  • Excellent written and verbal communication skills
  • Excellent presentation and creativity skills
  • Willingness to travel
  • BA/BS degree or equivalent, preferably with a numeracy base

What does Sales Engineer do?

A Sales Engineer is responsible for combining technical knowledge with sales skills to provide support to customers during the pre-sales and post-sales processes. On a day-to-day basis, a Sales Engineer typically performs the following tasks:

  1. Understanding customer requirements: Sales Engineers work closely with sales teams to collect and analyze customer requirements, both technical and business-related. They evaluate the potential benefits and technical feasibility of the product or solution for each customer.

  2. Conducting product demonstrations: Sales Engineers are often involved in conducting product demonstrations to showcase the features, functionality, and benefits of the product or solution to potential customers. They customize the demonstrations according to the specific needs and goals of each customer.

  3. Providing technical expertise: Sales Engineers act as technical subject matter experts and provide detailed knowledge about the product or solution to both customers and sales teams. They answer technical questions, address concerns, and clarify any technical aspects of the offering.

  4. Collaborating with sales teams: Sales Engineers work closely with the sales team to identify and qualify potential leads, assist in creating sales strategies and proposals, and contribute to the sales process from a technical perspective. They play a critical role in ensuring the alignment of customer requirements with the product's capabilities.

  5. Assisting in solution design: In complex sales processes, Sales Engineers may assist in designing the best-fit solutions for customers. They collaborate with customers to understand their specific needs, evaluate feasibility, and propose suitable configurations or customizations.

  6. Supporting post-sales activities: After closing a sale, Sales Engineers may continue to provide support by assisting customers with the implementation and deployment of the product or solution. They may also offer training and ongoing technical support to ensure customer satisfaction.

  7. Staying updated with industry trends: Sales Engineers need to stay informed about the latest technological advancements, industry trends, and competitors' offerings. They regularly attend conferences, participate in training sessions, and conduct self-study to maintain their knowledge and expertise.

Overall, the role of a Sales Engineer involves a mix of technical expertise, customer engagement, and sales support activities to drive successful sales outcomes and maintain long-term customer relationships.

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