Retail Trainer Job Description Template

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Retail Trainer Job Description Template

What is a Retail Trainer?

Retail trainers are responsible for developing training programs, conducting training sessions, assessing employee performance, and providing ongoing support and coaching. They ensure that retail staff are knowledgeable about products and services, and are capable of delivering excellent customer service.

A retail trainer typically requires a bachelor's degree in business, education, or a related field. Experience in retail management and strong communication skills are also essential.

Retail Trainer Job Description Template

Job Brief

We are looking for a Retail Trainer to educate our salespeople using various methods, like coaching, seminars and interactive activities.

Retail Trainer responsibilities include teaching presentation and persuasion techniques to new hires, simulating sales scenarios and preparing training programs that cover knowledge gaps. Note that this position requires visiting our regional retail stores to work closely with our salespeople on a regular basis.

Ultimately, you will make sure our teams develop their sales skills and product knowledge, provide excellent customer service and represent our brand in the best possible way.


  • Design and execute orientation programs for sales teams
  • Conduct onboarding training sessions for new hires
  • Act as a consultant to salespeople for challenges they have on the job
  • Assign mentors and coaches to new sales team members
  • Observe how salespeople and cashiers interact with clients to identify areas of improvement
  • Determine training needs both for individuals and teams
  • Organize role-playing activities to simulate difficult client cases (e.g. how to overcome objections)
  • Advise salespeople how to upsell products and services
  • Apply various sales training techniques (e.g. gamification, case studies and group activities)
  • Maintain updated records of training curriculum and material


  • Work experience as a Retail Trainer, Sales Trainer or similar role
  • Experience in retail industry
  • Availability to travel and visit our retail stores, as needed
  • Ability to manage the full training cycle, including conducting in-person activities and using e-learning platforms
  • Excellent presentation skills
  • Ability to motivate employees to achieve sales quotas
  • BSc degree in Education, Human Resources or relevant field
  • Additional certification in training is a plus

What does Retail Trainer do?

A Retail Trainer is responsible for training and developing employees in a retail setting. On a day-to-day basis, their responsibilities may include:

  1. Planning and organizing training programs: Developing training schedules and curriculum based on the specific needs of the retail organization. This involves creating training materials and resources.

  2. Conducting training sessions: Delivering engaging and interactive training sessions to employees, incorporating various training methods such as presentations, group activities, role-playing, and demonstrations.

  3. Onboarding and orientation: Assisting in the onboarding process for new hires by providing orientation sessions and introducing them to the company's policies, procedures, and culture.

  4. Skill development: Identifying skill gaps among employees and designing training programs to improve their knowledge and performance in areas such as customer service, sales techniques, product knowledge, and store operations.

  5. Assessing training needs: Conducting regular assessments to determine the effectiveness of training programs and identifying areas for improvement.

  6. Providing feedback and coaching: Observing and evaluating employee performance, providing constructive feedback, and offering individual coaching sessions to help employees develop and improve their skills.

  7. Keeping up with industry trends: Staying updated on industry trends, new products, and best practices to ensure that training programs are current and relevant to the needs of the retail organization.

  8. Collaborating with other departments: Working closely with store managers, human resources, and other relevant departments to ensure that training initiatives align with company goals and objectives.

  9. Monitoring progress: Tracking the progress and development of employees who have undergone training programs, and providing ongoing support and guidance as needed.

  10. Administering assessments: Conducting assessments or certifications to evaluate employees' knowledge and competency levels in areas of training.

Overall, a Retail Trainer plays a crucial role in equipping retail employees with the necessary skills and knowledge to excel in their roles and contribute to the success of the organization.

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