Sales Coach Job Description

Use this Sales Coach job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Sales Coach

Sales Coach responsibilities

  • Acting as a consultant to salespeople and providing helpful advice on coping with job-related challenges
  • Onboarding and training new salespeople
  • Identifying individual and team training needs

Sales Coach Job Description Template

Job Brief

We are looking for a Sales Coach to coordinate training activities that will help maximize our sales team’s performance.

Sales Coach responsibilities include mentoring new salespeople, designing individual and team training courses and preparing educational material. To be successful in this role, you should have a good understanding of sales techniques and the ability to motivate employees of varying seniority.

Ultimately, you will help our salespeople develop their skills and achieve their quotas.


  • Act as a consultant to salespeople and provide helpful advice on coping with job-related challenges
  • Onboard and train new salespeople
  • Identify individual and team training needs
  • Develop educational material, including presentations, sales scripts and case studies
  • Design training courses using gamification, role-playing activities and job simulation
  • Gather feedback on all training programs from trainees, managers and instructors
  • Set annual learning and development objectives for the sales team
  • Maintain updated records of educational curriculum and material
  • Evaluate employees’ performance after each training
  • Monitor costs of training programs


  • Work experience as a Sales Coach, Sales Trainer or similar role
  • Experience in a sales or customer service position is a plus
  • Familiarity with role-playing activities and e-learning platforms
  • Hands-on experience creating presentations (e.g. videos or slides)
  • Excellent communication skills with the ability to motivate people
  • Problem-solving skills
  • BSc degree in Education, Human Resources or relevant field
  • Additional training certification is a plus

Sales Coach Job Description Examples

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Trainer/Sales Associate • HOTWORX

Hotworx Shawnee (Shawnee, KS- West) ) is a small business in Shawnee, KS. We are fun, supportive, fast-paced and our goal is to share with our community the exciting benefits of the new workout revolution. HOTWORX is a virtually instructed exercise program created for users to experience the many benefits of infrared heat absorption, while completing a 30-minute Isometric workout or 15-minute.....

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Sales Coach • Resort Lifestyle Communities

• We are now accepting applications for an outgoing and caring sales leader to join our field sales team.• The Sales Coach supports and coaches Community Managers and Senior Living Consultants on Resort Lifestyle Communities sales methods and processes.• Additionally, this role develops and completes analysis for assigned communities and their specific markets to increase occupancy levels and...

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Field Sales Trainer - (United States) • Vontier

You will have an exciting time traveling throughout the United States assisting our Franchisees as they start their Matco business! You will coach, train, and mentor your new Matco Distributor while they launch their career as a proud entrepreneur! You will be responsible for providing initial and continuation training on business strategies, sales training, customer relations, computer skills,...

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