Sales Coach Job Description Template

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Sales Coach Job Description Template

What is a Sales Coach?

Sales coaches are responsible for training sales teams, developing sales strategies, monitoring sales performance, and providing feedback to improve sales techniques. They must have excellent communication skills and a deep understanding of sales processes.

A bachelor's degree in business or a related field is typically required. Experience in sales and a proven track record of success are also important.

Sales Coach Job Description Template

Job Brief

We are looking for a Sales Coach to coordinate training activities that will help maximize our sales team’s performance.

Sales Coach responsibilities include mentoring new salespeople, designing individual and team training courses and preparing educational material. To be successful in this role, you should have a good understanding of sales techniques and the ability to motivate employees of varying seniority.

Ultimately, you will help our salespeople develop their skills and achieve their quotas.


  • Act as a consultant to salespeople and provide helpful advice on coping with job-related challenges
  • Onboard and train new salespeople
  • Identify individual and team training needs
  • Develop educational material, including presentations, sales scripts and case studies
  • Design training courses using gamification, role-playing activities and job simulation
  • Gather feedback on all training programs from trainees, managers and instructors
  • Set annual learning and development objectives for the sales team
  • Maintain updated records of educational curriculum and material
  • Evaluate employees’ performance after each training
  • Monitor costs of training programs


  • Work experience as a Sales Coach, Sales Trainer or similar role
  • Experience in a sales or customer service position is a plus
  • Familiarity with role-playing activities and e-learning platforms
  • Hands-on experience creating presentations (e.g. videos or slides)
  • Excellent communication skills with the ability to motivate people
  • Problem-solving skills
  • BSc degree in Education, Human Resources or relevant field
  • Additional training certification is a plus

What does Sales Coach do?

A Sales Coach typically helps sales teams and individuals improve their selling skills and strategies to achieve better results. On a day to day basis, a Sales Coach may:

  1. Conduct one-on-one coaching sessions with sales team members to provide feedback and guidance on their performance.
  2. Develop and deliver training programs or workshops to enhance sales techniques, product knowledge, objection handling, and negotiation skills.
  3. Review and analyze sales metrics and reports to identify areas of improvement and opportunities for growth.
  4. Collaborate with sales managers and executives to create and implement sales strategies and goals.
  5. Provide ongoing support and motivation to sales team members, addressing their concerns and helping them overcome challenges.
  6. Conduct role-playing exercises and simulations to practice sales scenarios and improve sales techniques.
  7. Offer guidance on effective prospecting and lead generation strategies.
  8. Stay updated on industry trends and changes to provide relevant and up-to-date coaching advice.
  9. Collaborate with marketing teams to develop and refine sales materials and presentations.
  10. Develop and maintain relationships with clients to understand their needs and provide tailored coaching solutions.
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