Sales Trainer Job Description Template

Use this Sales Trainer job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.

Sales Trainer Job Description Template


Job Brief

We are looking for a Sales Trainer to design and deliver educational programs for our sales teams.

Sales Trainer responsibilities include conducting skills gap analyses, preparing learning material and evaluating results after each training session. For this role, you will work closely with our salespeople to identify challenges they face on-the-job and recommend ways to increase productivity.

Ultimately, you will help increase the overall performance of our sales teams and ensure they have the skills to achieve their goals.


  • Conduct skills gap analyses to identify areas of improvement
  • Design training curricula within time and budget constraints
  • Produce physical and digital educational material (e.g. videos and case studies)
  • Onboard new salespeople
  • Coordinate individual and team performance review sessions to discuss strengths and weaknesses
  • Monitor sales objectives and results
  • Collect feedback from trainees and managers about training courses
  • Report on impact of training programs (e.g. sales achieved)
  • Liaise with external trainers or industry professionals and organize seminars
  • Maintain updated records of training material, curricula and costs


  • Proven work experience as a Sales Trainer or similar role
  • Experience in a sales position is a plus
  • Ability to manage the full training cycle, including in-person activities and web-based learning
  • Hands-on experience with e-learning platforms
  • Excellent organizational skills
  • Solid communication and presentation abilities
  • BSc degree in Education, Human Resources or relevant field
  • Additional certification in training is a plus

What does Sales Trainer do?

A Sales Trainer is responsible for developing and delivering training programs to sales teams within an organization. On a day-to-day basis, their tasks may include:

  1. Planning training sessions: They will plan and organize training sessions based on the specific needs and goals of the sales team. This involves identifying the skills and knowledge gaps and determining the appropriate training methods and materials.

  2. Conducting training sessions: Sales Trainers will lead training sessions, either in person or through virtual platforms, to deliver the content and provide guidance to sales professionals. They may use a variety of instructional methods, such as presentations, role-plays, case studies, and group discussions.

  3. Developing training materials: They will create and update training materials, including presentations, handouts, online courses, and assessments, to support the training sessions. These materials should be engaging, informative, and aligned with the sales objectives and strategies.

  4. Assessing training needs: Sales Trainers will assess the training needs of the sales team through various methods, such as surveys, interviews, and performance evaluations. This helps them identify areas for improvement and tailor the training programs accordingly.

  5. Monitoring trainee progress: They will closely monitor the progress and performance of sales professionals before, during, and after the training sessions. This may involve conducting assessments, providing feedback, and tracking improvement in sales metrics.

  6. Collaborating with sales managers: Sales Trainers work closely with sales managers to understand the specific sales goals and challenges of the organization. They collaborate to develop training strategies, align training content with sales strategies, and provide ongoing support to the sales team.

  7. Keeping up with industry trends: To ensure effective training, Sales Trainers stay updated on industry trends, sales techniques, and best practices. They attend conferences, participate in professional development activities, and network with other sales professionals to expand their knowledge and skills.

  8. Evaluating training effectiveness: They will evaluate the effectiveness of the training programs by gathering feedback from sales professionals and analyzing sales performance data. This allows them to make adjustments and improvements to the training content and delivery methods.

Overall, a Sales Trainer plays a crucial role in enhancing the skills and knowledge of sales professionals to improve their performance and achieve sales targets.

Sales Trainer Job Description Examples

Regional Sales Trainer - Home Health• HCA Healthcare

DescriptionIntroduction...Do you have the career opportunities as a Regional Sales Trainer - Home Health you want with your current employer? We have an exciting opportunity for you to join HCA Healthcare at Home which is part of the nations leading provider of healthcare services, HCA Healthcare.Benefits

HCA Healthcare at Home, offers a total rewards package that supports the health, life...

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Sales Trainer• Parkmobile USA, inc.

To Power Smart Mobility for Every Driver and Vehicle, Everywhere For decades, parking was a hassle. Then in 2008, ParkMobile launched with a simple goal: make parking easier. Today, our team is committed to creating tech-based solutions that power smart mobility and make parking hassles of the past obsolete. We do this by creating innovative solutions that connect parking and mobility ecosystem...

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Sales Trainer• ULINE

Sales Trainer

Texas Branch...

2600 Rental Car Drive, DFW Airport, TX 75261

Curiosity meets passion! As a sales trainer with Uline, use your knowledge to ensure our sales staff have all the necessary tools and training to hit the ground running.

Position Responsibilities• Coordinate all sales training at branch/office locations for all new and veteran sales reps.• Perform 2 joint calls a m...

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Agency Sales Trainer• Branch

Agency Sales Trainer

Department: Independent Agency...

Employment Type: Full Time

Location: United States

Compensation: $75,000 / yearDescription

Branch is on a mission to make insurance less expensive, so more people can be covered. We use data, tech, and automation to simplify insurance from start to finish — cutting out the long, bait-and-switch quotes and unnecessary costs in the trad...

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