Recruitment Marketing Manager Job Description Template

Use this Recruitment Marketing Manager job description template to advertise the open roles for free using Modify the requirements according the needs of your organization or the client you are hiring for.
Recruitment Marketing Manager Job Description Template

What is a Recruitment Marketing Manager?

Recruitment marketing managers are responsible for developing and implementing recruitment marketing strategies, managing employer branding initiatives, creating engaging job advertisements, and analyzing recruitment marketing metrics. They must have strong communication skills and a deep understanding of digital marketing techniques.

A bachelor's degree in marketing, human resources, or a related field is typically required for recruitment marketing managers. Experience in recruitment or talent acquisition is also highly beneficial.

Recruitment Marketing Manager Job Description Template

Job Brief

We are looking for a Recruitment Marketing Manager to help us promote our company as a great place to work. You’ll do this by creating engaging content and building relationships with potential candidates.

Recruitment Marketing Manager responsibilities include reaching out to online and offline communities to promote our company and open roles, crafting targeted job descriptions and hosting job fairs for various candidate groups (like recent graduates.) To be successful in this role, you should have excellent communication skills and be familiar with recruiting or marketing techniques.

Ultimately, you will help us establish a strong employer brand and attract top talent.


  • Coordinate employer branding activities
  • Shape the profile of our ideal candidate to ensure our recruiting strategies address the right audience
  • Enrich our careers page and social media accounts with multimedia, posts and employee testimonials
  • Develop content that illustrates our life at work (for example, blog posts, videos and infographics)
  • Identify and promote the top reasons why employees stay with our company to attract potential candidates
  • Craft job descriptions that describe our benefits and company culture
  • Share job ads on various online channels (job boards, social media groups, professional communities)
  • Host and participate in job fairs and other career events


  • Work experience as a Recruitment Marketing Manager or similar role
  • Good storytelling abilities
  • Excellent communication skills
  • Creativity
  • Familiarity with event planning
  • BSc in Human Resource, Marketing or relevant field

What does Recruitment Marketing Manager do?

A Recruitment Marketing Manager is responsible for creating and implementing marketing strategies to attract top talent to an organization. On a day-to-day basis, their key responsibilities may include:

  1. Strategy development: Developing and refining recruitment marketing strategies to reach the right candidates for specific job openings or talent needs.
  2. Employer branding: Managing the employer brand image and ensuring consistent messaging across various recruitment channels, such as the company website, social media platforms, job boards, and career fairs.
  3. Content creation: Creating compelling and informative content to engage potential candidates, such as job descriptions, blog posts, videos, and employee testimonials.
  4. Social media management: Managing social media accounts, including creating and scheduling posts, engaging with followers, and monitoring analytics to drive recruitment efforts.
  5. Advertising campaigns: Planning and executing targeted advertising campaigns across various platforms, such as social media ads, search engines, and display networks, to increase brand visibility and attract qualified candidates.
  6. Analytics and reporting: Tracking and analyzing recruitment marketing metrics, such as website traffic, conversion rates, and cost per hire, to optimize strategies and ensure a return on investment.
  7. Collaboration with internal stakeholders: Working closely with the HR team, hiring managers, and other cross-functional teams to understand talent needs, align marketing initiatives, and deliver a seamless candidate experience.
  8. Relationship management: Building and maintaining relationships with external recruitment vendors, agencies, and media partners to leverage their expertise and resources for effective talent acquisition.
  9. Research and industry trends: Staying up-to-date with industry trends, competitor analysis, and emerging technologies to continuously innovate and improve recruitment marketing strategies.
  10. Performance tracking: Monitoring and evaluating the effectiveness of recruitment marketing initiatives, adjusting strategies as needed, and presenting progress reports to senior leaders and stakeholders.
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