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Market map builder.Show clients the market before you search it.

Turn your research into a one-page market map in your own brand: how many people match the brief, how many are open to a move, where they work, what they cost against the budget, and what you’d recommend.

The search

The talent pool

%
weeks

Salaries

$
$
$
$

Where they are and what you found

One company per line: name, people, note (optional)

One per line

Your details

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Saved in this browser only, so it’s ready next time. Nothing is uploaded.

YOUR MARKET MAP

Market map · New York

Senior Data Engineer

People who match the brief

420In and around New York

Open to a move

9222% of the pool

Typical notice

8 weeksPlan start dates around it

Market median

$90,000$77,000–$110,000

Your budget

$86,0004% below the median

Salary range

  • Market median$90,000
  • Your budget$86,000

Where the talent is

  • Northwind Bank38
  • Atlas Payments31
  • Brightline Delivery24
  • Cobalt Retail Tech22
  • Harbour Insurance19
  • Meridian Travel14

What we found

  • Most strong candidates want hybrid with two days or fewer in the office
  • Streaming experience (Kafka, Flink) is the scarcest skill
  • Counter-offers are common; expect one in three to be countered

Figures are estimates from our research and conversations with candidates in this market.

Source the shortlist in Longlist

What goes into a market map.

  • Talent pool: how many people match the brief, and the share open to a move, from your research and conversations.
  • Salaries: the market low, median and high, with the client’s budget marked on the same scale.
  • Where they are: the companies with the most matching people, as a bar chart.
  • What you found and what you recommend, in your own words.

A market map is often what wins a retained search: it shows the client you understand the market before a single CV is sent.

LET’S CLEAR A FEW THINGS UP

Questions recruiters ask.

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Where do the numbers come from?

From your own research: database and LinkedIn searches, conversations with candidates, and recent offers you’ve seen. The report notes that the figures are estimates, which is normal for a market map.

When should I send a market map?

At the pitch, to win the search, or at the start of a retained assignment to agree the approach. It’s also useful when a search is struggling and the brief or budget needs a rethink.

How do I send it to a client?

Use Print or save as PDF and choose Save as PDF, then attach it to an email. Only the report is printed, on a single page where it fits.

Can I use my own branding?

Yes. Add your name, agency, brand colour and logo once and every post and report uses them. They’re saved in your browser only, so they’re ready next time and never uploaded.

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