ExpandGood company. Great recruiting teams.
Stay in touch without keeping it all in your head.
Write a personal opener and set the follow-ups once. Longlist sends them from your mailbox, logs the conversation on the candidate record and stops when they reply.
PUT IT INTO PRACTICE
How a recruiting sequence runs in Longlist
From shortlist to reply, without a spreadsheet of follow-up dates.
- 01
Connect Gmail or Outlook
Connect Gmail or Outlook. Sent emails and replies sync with the candidate or contact timeline.
- 02
Build the steps once
Write the opener and follow-ups, add personalisation fields, and choose delays and sending windows.
- 03
Enroll candidates from a job or campaign
Add people from a job or campaign, then review and personalise their first email before sending.
- 04
Emails send from your mailbox, in one thread
Follow-ups stay in the original thread, sent from your own email address.
- 05
Replies and bounces handle themselves
Replies stop the sequence. Bounced addresses are flagged so you can update them before trying again.
THE DETAILS MAKE THE DIFFERENCE
What you control in every sequence
Enough control to sound like yourself, without turning outreach into a project.
Per-step delays
Wait 2, 3 or 7 days for a reply before the next step. Each step has its own delay.
Weekdays only
Hold weekend sends until Monday so your follow-up isn't buried under Saturday's newsletters.
Working-hours window
Send between 9am and 5pm in the candidate's time zone, worked out from their location. If we don't know it, your own time zone is used.
Merge variables
First name, full name and current company for the recipient; first name, full name and signature for the sender.
Three custom fields per person
$custom_1to$custom_3are filled in per recipient when you enroll them: a recent promotion, a shared contact, the hiring manager's name.Per-job templates
Each job carries its own reach-out and follow-up emails, so everyone on the job team sends the same pitch.
Campaign templates
Campaigns (Candidates, Nurture, Business Development, Sales and more) get their own sequences, triggered when someone is added to the list.
Open and click tracking, optional
Track opens and link clicks, or turn tracking off for your agency if you'd rather keep emails as clean as possible.
Automatic stage changes
An Action step can move someone to a new stage as the sequence runs, on top of the automatic moves to Replied and Invalid email.
Email automatically. Follow up personally.
Email steps send automatically. Calls, social outreach, SMS and WhatsApp steps create tasks for the recruiter. On Plus, calls and messages can be handled directly from the candidate record.
LESS FRICTION. MORE MOMENTUM.
Four sequences most agencies run
Use the same tools for candidate outreach, client development and staying in touch.
01
New job, cold candidates
Introduce a role to your shortlist, then follow up with emails and a call task.
02
Business development to hiring managers
Send relevant introductions to hiring contacts through a business development campaign.
03
Silver medalists and nurture
Keep in touch with strong candidates who missed out on the last role.
04
Re-engaging your database
Check in with past candidates when their experience fits a new brief.
What recruiting email sequences cost
Starting prices for tools recruiters compare for sequences. Some are full recruitment CRMs; others are outreach layers that sit on top of your ATS.
| Software | Starting price | What to know |
|---|---|---|
| Longlist (Growth) | $59/user/mo ($47 annual) | Email sequences, Gmail/Outlook 2-way sync, CRM + ATS and free resume parsing included. Calling, SMS and WhatsApp on Plus ($79, or $65 annual). See pricing. |
| Recruiterflow (Platform) | $149/user/mo | Full ATS + CRM with multichannel sequences and branching logic. Strong if you want a mature agency platform. |
| Recruit CRM | $95–$215/user/mo | Pro includes one email sequence; multichannel sequences start on Business ($135). SMS and calls consume credits. |
| Loxo | From $149/user/mo (annual) | Core covers ATS + CRM; omnichannel outreach campaigns are part of the quote-based Professional plan. |
| hireEZ | $494/mo (solo) | Sourcing and engagement platform (email, SMS, InMail) used alongside your ATS. Team pricing is quote-based. |
| SourceWhale | Quote-based | Agency-focused outreach from your own mailbox across email, SMS and WhatsApp. A fit for larger agencies with a budget for a dedicated outreach tool. |
| Gem | Quote-based | Built mainly for in-house talent teams, with strong send-on-behalf-of for hiring managers. Priced by company headcount. |
Prices checked October 2026 from each vendor's public pricing page, per user per month. Vendors change pricing, so check before you buy.
Do sequence emails come from my own email address?
Yes. Emails send from your connected Gmail or Outlook account. Follow-ups stay in the same thread, and replies sync back to Longlist.
Do follow-ups stop automatically when a candidate replies?
Yes. A reply stops the remaining sequence steps. Bounced emails are flagged as invalid.
Can sequences send LinkedIn messages, texts or WhatsApp automatically?
Only emails send automatically. Other channels create tasks for you to complete, keeping the follow-up schedule in one place.
Which Longlist plan includes email sequences?
Sequences are included on every plan. Plus adds calling, SMS and WhatsApp. Compare plans.
Can I personalise sequence emails without writing each one?
Yes. Use personalisation fields and edit the first email for each person. The AI personalisation beta can draft an opener for you to review.
Can I use sequences for business development as well as candidates?
Yes. Add hiring contacts to a business development campaign and attach a sequence. Replies and activity stay on the contact record.
YOUR NEXT CHAPTER STARTS HERE
Less admin.
More “you got the job.”
Let’s walk through a better working day for your agency.